Get ready to challenge what you thought you knew about PR and equip yourself with the truth.
Podcasting has exploded in popularity over the past decade, with 42% of Americans aged 12 and older having listened to a podcast in the past month (Edison Research). It's a medium that provides a unique opportunity for businesses to demonstrate thought leadership, deliver value, and generate substantial profits. Yet, many staffing agencies and direct hire firms are late to the game.
If you're new to the world of PR and looking to raise your business profile in the B2B (business to business) space, you might be wondering just how effective B2B PR can be for your firm. The truth is, when done well and done properly, B2B PR strategies can deliver fantastic results and be hugely effective for any recruitment firm. However, the challenge lies in getting it right from the start. In this blog post, I'll explore some actionable tips to help you make B2B PR work effectively for your recruitment agency.
I asked: Can you summarise this report and pull out the key quotes relevant to the recruitment industry? https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdf
Are you ready to take your recruitment marketing to the next level? Let's talk about how AI can help you out!
Are you a recruitment agency looking to build and promote your brand? Public relations and marketing are two important tactics that can help you achieve your goals. But what are the differences between the two, and how can you combine them to create an effective strategy?
Blogging has been around for over two decades now, and it's safe to say that it's not going anywhere anytime soon. In fact, according to WordPress, there are currently over 600 million blogs on the internet. That's a lot of blogs! And around 77% of internet users read blog content regularly (Social Media Today).
Content needs to be at the heart of every recruitment firm’s marketing strategy. When produced and utilised correctly it enables your business to generate brand awareness, build relationships with candidates and clients and bring your marketing costs down.
If you’ve found yourself at work thinking, “This meeting could’ve been an email,” you’re not alone. One of the big things the pandemic revealed was how much time some companies waste on pointless meetings, along with how this can have a knock-on effect—damaging productivity, preventing employees from focusing their energy on more important things, and giving your company a bad reputation among employees and potential recruits.
ChatGPT is all the rage right now, with many marketers excited (76% according to my LinkedIn poll) about the prospect of AI but a few feel threatened by it.
We’ve heard the phrase ‘content is king’ on repeat for many years now. And we've all listened and churned out blog post after blog post.
Over the past few years the one constant has been change. Recruitment marketers have had to learn how to plan (and often re-plan) in times of uncertainty. With a recession being one of the predictions for 2023, here are five tips to ensure your 2023 recruitment marketing strategy is fit for purpose:
In today's job market, one of the biggest hurdles recruitment firms and internal recruiters both face is attracting talent.
When it comes to helping your company achieve its goals, great communication can be what makes the difference. So, here are some of the reasons why you should invest in recruitment agency PR.
It's hard to believe 2022 is almost behind us. And what a year it was. Full of twists and turns, and perhaps most critically when it comes to recruitment, a year of change.
Personal branding is something that recruiters are often asked about, but many don't know what it is or how to get started. Personal branding for recruiters is about becoming a known entity within your industry. And it’s about creating a consistent persona across all your different platforms, so your audience knows what to expect from you. One of the key ways you can improve your personal brand is by creating content that builds trust with people who are interested in what you have to say.
We all want to save money, and cutting back on marketing can seem like a good way to do it. But if you're considering reducing your marketing spend, take a moment to think first. Marketing is an investment in your company's future. Without the right marketing strategy, the results from other investments such as an ATS, LinkedIn, or sales training may not occur. What you need to do is measure the results of your efforts, so that you know what works and what doesn't work for your business. If you are thinking about cutting your marketing spend, here are some reasons why you should reconsider:
Whether you are working alone or as part of a team, a content calendar is a quick and efficient way to streamline your marketing process. In this article, I’ll cover how a content calendar can help your strategy – and keep you in check – during the next 12 months.
A successful content marketing plan can become your strongest ally in attracting clients and candidates and retaining your current audience’s attention. A successful strategy will need to be not only well focused on the needs of a target audience, but also avoid being too salesy or not informative enough.
To understand why SEO blog content is so valuable for recruitment agencies in attracting candidates, it is first vital to understand why blogging is needed for SEO.
For recruiters the biggest problem right now is most likely finding candidates right? You've got how many open roles? And zero (or it feels that way) candidates.
The concept of ‘word of mouth’ reviews has changed dramatically now that the internet is an integral part of our lives. Years ago, disgruntled clients and candidates would express their dissatisfaction by telling their friends and colleagues. Now, they tell the world via a frustrated tweet, withering LinkedIn comment or damning Google review. The speed at which these comments can be shared means that your business can suffer widespread reputational damage, which is why it is important to manage them with care. Just Google 'viral negative reviews' and you'll be amazed by how many results you get. So, if an unhappy client or candidate has left your agency less-than-glowing feedback, what can you do?
You’re an excellent recruiter and you know it - but when it comes to writing... perhaps not.
You already know the importance of having a business blog for your recruitment firm. But what's the next step once you get started? For a successful content marketing strategy, you need to use the right keywords for recruitment agencies, and then apply them effectively. This can be difficult to get to grips with at first, however it is a crucial step to master in content writing, as without the correct keywords, your carefully crafted blog post risks being lost in the depths of Google! There are a number of free keyword research tools online such as ‘Google Trends’ or ‘Answer The Public ’ to help you find out what is trending around your topic and the relevant keywords you should be using.
Did you know that you can find paid social ads your competitors in the recruitment industry are running?
As most people operating in and around the recruitment industry will have heard, recent ONS figures reported that, for the first time since records began, there are fewer unemployed people than job vacancies in the UK. While this shows that the efforts of recruitment are certainly paying off, businesses still have vacancies that need to be filled, and with talent pools drying up, it’s becoming increasingly difficult to attract top talent.
Over the past several months, LinkedIn has been busy tweaking its algorithm to increase the number of valuable conversations taking place on the platform whilst reducing the number of irrelevant posts that appear in users’ feeds.
After receiving an invite to the Global Recruiter Summit 2022, I was delighted to get out of the office and attend. Throughout the day, I listened to some extremely thought-provoking talks, indulged in some delicious complimentary treats and had fun networking with other attendees from the recruitment industry. Here are my highlights from the day:
Have you noticed a decline in your recruitment firm’s organic reach across social media over the last few years? You’re not alone. Algorithm changes at Facebook, Instagram, LinkedIn and Twitter have all negatively impacted the number of people that businesses are able to reach.
Is your recruitment firm struggling to get noticed on Twitter? Engagement is a major ranking factor in the platform’s algorithm. So if you want your posts to be seen, they need to be engaging.
Research suggests that articles that feature relevant pictures receive up to 94% more views than articles that are made up of pure text. So it’s pretty surprising that so much content is still posted without relevant visual aids, especially considering that just over 65% of us are visual learners. Ensuring that your content is accompanied by a relevant photo or graphic is also key for social sharing.
In an increasingly candidate-led market, it is more important than ever that your recruitment firm’s marketing is as effective as can be. Candidate personas enable you to successfully target jobseekers and produce compelling content that resonates with them so that you can save time, money and resources on finding the perfect candidate for your client.
I know, I know. You’re busy. You barely have time to write a blog post, let alone make and edit a video. In the world of recruitment marketing (all marketing actually now that I think about it), there is never enough time.
Burnout has been an aspect that is usually not paid much heed. Though it is one of the things that employers have had to deal with for the longest time. Employees who are overworked, unappreciated, dissatisfied, frustrated are usually at the brink of burnout. It is one of the significant factors affecting retention.
With the shift to working from home as a result of the coronavirus pandemic, social recruiting has become far more competitive as recruiters look to stand out on the LinkedIn feeds of potential clients and candidates.
STOP looking at PR as a vanity project – have objectives and measure outcomes STOP creating content and not marketing it STOP writing crap job adverts and blaming the advert and the talent who applies STOP sending out press releases about what you do… no-one cares STOP using billers to write blogs Tracey Barrett and Lisa Jones’ top recruitment PR and marketing tips Focus on the objectives of your content strategy Content is a tactic There’s a lot of crap content out there Keeping your brand a secret isn’t a great tactic Leverage, stretch and repurpose your press coverage to get maximum ROI Think of job ads as content – not a rehash of the job spec Build your recruitment marketing strategy around your target market Stop telling people what you do – no-one cares – tell them what you know Promote the success of your marketing activities internally and take credit for the sales you contribute to Think about how you can get content from recruiters without asking them to stop billing Use PR as a business development tool Shocking stats: recruitment agency polls 58% of recruitment firms hardy ever appear in the media outside of the recruitment press 42% of recruitment consultancies are generating valuable leads and talent with their content – if you’re not one of them, you’re missing out 75% of recruitment businesses say they have lots to say but they don’t know how to create or send a press release 71% of recruitment marketers say getting recruiters to give them content is like trying to pull teeth Looking to build PR into your business development strategy? For more tips on how to leverage your media coverage read more from the BlueSky PR Blog and check out our free, on-demand webinars.
With the latest research from APSCo finding that jobs for marketeers were up 130% in 2021 on 2020 and recruitment agencies themselves victims of the ‘great resignation’ - if you're struggling to hire a recruitment marketer then perhaps it's time for to consider outsourcing all or part of your marketing function?
Last week, the team here at BlueSky PR were lucky enough to attend Recruitment Agency Expo. We attended talks, networked and finally caught up with some of our clients… in person! Here are some of our takeaways:
There is no denying that the last two years have taken a huge toll on the recruitment sector. Some would argue that Covid-19 has been the catalyst for the majority of changes, creating huge shifts in the job market and exacerbating the skills shortages noted across sectors. However, we have also seen rapid developments in new technology that has also impacted recruitment.
A guide to creating an efficient and meaningful report Most recruitment firms will recognise that, to be successful, they need to be driven by data. As a marketer, you have access to an abundance of tools that help you measure your content marketing efforts and the value you bring to your business. With so many numbers and analytics in your grasp, it can be hard to identify which figures you need to bring to your Managing Director (MD).
Social media as a communication channel continues to grow, with a report by Datareportal in 2021 saying, “There are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months.” This is astonishing as now the vast majority of the world is on social media, which increases your opportunities to find the perfect candidate for the role you are trying to fill.
It goes without saying that companies expect their PR agency to secure great coverage on their behalf. Whether that is through securing interview opportunities, comments in a wider article or a thought leadership piece, effective engagement with journalists is a must. Although journalists are often inundated with pitches, press releases, and calls, there are techniques you can follow to help get on their radar, while also establishing lasting relationships. This blog looks at the 5 steps you need to take to effectively engage with journalists and the 3 things to avoid.
I’m Sadie McGrath and I have recently joined BlueSky PR as their new PR and Communications Assistant.
Live streaming – marketing tool or a Covid necessity? Do you need to broadcast a message to clients or employees?
Recruitment businesses need three things in order to be successful:
The more time we spend sitting in front of our screens these days, the more we are bombarded by information which is why having an effective content marketing plan in place that catches your audience's attention is more important than ever.
Are you producing long-form content for your recruitment firm’s website? While the prospect of turning a blank page into one that offers substantial value and information for your target audience can seem pretty daunting, it is something that offers many benefits.
Remote working is here to stay. It's been over a year now that most organisations have gone fully remote (whether temporary or long term) or adopted a hybrid working model. Face-to-face interactions, water cooler chats and coffee breaks have now been replaced by virtual meeting rooms and zoom calls.
In the busy world of recruitment, agencies are often so fixated on the daily complexities of their jobs that they may miss out on the benefits of an effective communications strategy. Here’s just a few of the most effective communications tricks to double your recruitment agency’s client base:
One of the most frequently asked questions I receive from recruitment marketers and agency owners is ‘How can we increase the number of LinkedIn followers we have?’