Recruitment PR and Marketing Blog

Why PR is key for candidate attraction

Why PR is key for candidate attraction

In today's job market, one of the biggest hurdles recruitment firms and internal recruiters both face is attracting talent. 
Why should you invest in recruitment agency PR?

Why should you invest in recruitment agency PR?

When it comes to helping your company achieve its goals, great communication can be what makes the difference. So, here are some of the reasons why you should invest in recruitment agency PR.
Recruitment marketing: update your strategies for 2023 and beyond

Recruitment marketing: update your strategies for 2023 and beyond

It's hard to believe 2022 is almost behind us. And what a year it was. Full of twists and turns, and perhaps most critically when it comes to recruitment, a year of change.
9 things you should know about personal branding

9 things you should know about personal branding

Personal branding is something that recruiters are often asked about, but many don't know what it is or how to get started. Personal branding for recruiters is about becoming a known entity within your industry. And it’s about creating a consistent persona across all your different platforms, so your audience knows what to expect from you. One of the key ways you can improve your personal brand is by creating content that builds trust with people who are interested in what you have to say.
Why you can’t afford to cut recruitment marketing in a recession

Why you can’t afford to cut recruitment marketing in a recession

We all want to save money, and cutting back on marketing can seem like a good way to do it. But if you're considering reducing your marketing spend, take a moment to think first. Marketing is an investment in your company's future. Without the right marketing strategy, the results from other investments such as an ATS, LinkedIn, or sales training may not occur. What you need to do is measure the results of your efforts, so that you know what works and what doesn't work for your business. If you are thinking about cutting your marketing spend, here are some reasons why you should reconsider:
Ensure your marketing plans for 2023 are top-notch with a content calendar

Ensure your marketing plans for 2023 are top-notch with a content calendar

Whether you are working alone or as part of a team, a content calendar is a quick and efficient way to streamline your marketing process. In this article, I’ll cover how a content calendar can help your strategy – and keep you in check – during the next 12 months.
7 most common content marketing mistakes (and how to avoid them)

7 most common content marketing mistakes (and how to avoid them)

A successful content marketing plan can become your strongest ally in attracting clients and candidates and retaining your current audience’s attention. A successful strategy will need to be not only well focused on the needs of a target audience, but also avoid being too salesy or not informative enough.
The importance of SEO in recruitment to attract candidates in a skills short market

The importance of SEO in recruitment to attract candidates in a skills short market

To understand why SEO blog content is so valuable for recruitment agencies in attracting candidates, it is first vital to understand why blogging is needed for SEO.
5 Creative strategies to make sourcing candidates easier

5 Creative strategies to make sourcing candidates easier

For recruiters the biggest problem right now is most likely finding candidates right? You've got how many open roles? And zero (or it feels that way) candidates.
Tips for responding to negative reviews about your recruitment agency

Tips for responding to negative reviews about your recruitment agency

The concept of ‘word of mouth’ reviews has changed dramatically now that the internet is an integral part of our lives. Years ago, disgruntled clients and candidates would express their dissatisfaction by telling their friends and colleagues. Now, they tell the world via a frustrated tweet, withering LinkedIn comment or damning Google review. The speed at which these comments can be shared means that your business can suffer widespread reputational damage, which is why it is important to manage them with care. Just Google 'viral negative reviews' and you'll be amazed by how many results you get. So, if an unhappy client or candidate has left your agency less-than-glowing feedback, what can you do?
5 things recruiters need to do before starting a business blog

5 things recruiters need to do before starting a business blog

You’re an excellent recruiter and you know it - but when it comes to writing... perhaps not.
Keywords for recruitment blogs (and why you should care)

Keywords for recruitment blogs (and why you should care)

You already know the importance of having a business blog for your recruitment firm. But what's the next step once you get started? For a successful content marketing strategy, you need to use the right keywords for recruitment agencies, and then apply them effectively. This can be difficult to get to grips with at first, however it is a crucial step to master in content writing, as without the correct keywords, your carefully crafted blog post risks being lost in the depths of Google! There are a number of free keyword research tools online such as ‘Google Trends’ or ‘Answer The Public ’ to help you find out what is trending around your topic and the relevant keywords you should be using.
How to view your competitors’ social media ads

How to view your competitors’ social media ads

Did you know that you can see the social media ads your competitors in the recruitment industry are running? This blog post explains how you can view your rivals’ social media ads and gain the insights needed to enhance your recruitment firm’s paid social media campaigns.
Content marketing: Tips for recruiters on writing a blog

Content marketing: Tips for recruiters on writing a blog

As most people operating in and around the recruitment industry will have heard, recent ONS figures reported that, for the first time since records began, there are fewer unemployed people than job vacancies in the UK. While this shows that the efforts of recruitment are certainly paying off, businesses still have vacancies that need to be filled, and with talent pools drying up, it’s becoming increasingly difficult to attract top talent.
What does LinkedIn's algorithm update mean for recruitment marketers?

What does LinkedIn's algorithm update mean for recruitment marketers?

Over the past several months, LinkedIn has been busy tweaking its algorithm to increase the number of valuable conversations taking place on the platform whilst reducing the number of irrelevant posts that appear in users’ feeds.
Recruitment industry trends: Global Recruiter Summit 2022

Recruitment industry trends: Global Recruiter Summit 2022

After receiving an invite to the Global Recruiter Summit 2022, I was delighted to get out of the office and attend. Throughout the day, I listened to some extremely thought-provoking talks, indulged in some delicious complimentary treats and had fun networking with other attendees from the recruitment industry. Here are my highlights from the day:
How to increase your recruitment firm’s organic reach on social media

How to increase your recruitment firm’s organic reach on social media

Have you noticed a decline in your recruitment firm’s organic reach across social media over the last few years? You’re not alone. Algorithm changes at Facebook, Instagram, LinkedIn and Twitter have all negatively impacted the number of people that businesses are able to reach.
Seven simple tactics to increase your Twitter engagement

Seven simple tactics to increase your Twitter engagement

Is your recruitment firm struggling to get noticed on Twitter? Engagement is a major ranking factor in the platform’s algorithm. So if you want your posts to be seen, they need to be engaging.
Why we should all be producing more infographics

Why we should all be producing more infographics

Research suggests that articles that feature relevant pictures receive up to 94% more views than articles that are made up of pure text. So it’s pretty surprising that so much content is still posted without relevant visual aids, especially considering that just over 65% of us are visual learners. Ensuring that your content is accompanied by a relevant photo or graphic is also key for social sharing.
How to create candidate personas for recruitment marketing

How to create candidate personas for recruitment marketing

In an increasingly candidate-led market, it is more important than ever that your recruitment firm’s marketing is as effective as can be. Candidate personas enable you to successfully target jobseekers and produce compelling content that resonates with them so that you can save time, money and resources on finding the perfect candidate for your client.
5 secrets to creating killer video content

5 secrets to creating killer video content

I know, I know. You’re busy. You barely have time to write a blog post, let alone make and edit a video. In the world of recruitment marketing (all marketing actually now that I think about it), there is never enough time.
People over productivity: burnout is real - guest blog

People over productivity: burnout is real - guest blog

Burnout has been an aspect that is usually not paid much heed. Though it is one of the things that employers have had to deal with for the longest time. Employees who are overworked, unappreciated, dissatisfied, frustrated are usually at the brink of burnout. It is one of the significant factors affecting retention.
3 ways recruiters can increase their LinkedIn engagement

3 ways recruiters can increase their LinkedIn engagement

With the shift to working from home as a result of the coronavirus pandemic, social recruiting has become far more competitive as recruiters look to stand out on the LinkedIn feeds of potential clients and candidates.
5 things to stop doing with your recruitment marketing

5 things to stop doing with your recruitment marketing

STOP looking at PR as a vanity project – have objectives and measure outcomes STOP creating content and not marketing it STOP writing crap job adverts and blaming the advert and the talent who applies STOP sending out press releases about what you do… no-one cares STOP using billers to write blogs Tracey Barrett and Lisa Jones’ top recruitment PR and marketing tips Focus on the objectives of your content strategy Content is a tactic There’s a lot of crap content out there Keeping your brand a secret isn’t a great tactic Leverage, stretch and repurpose your press coverage to get maximum ROI Think of job ads as content – not a rehash of the job spec Build your recruitment marketing strategy around your target market Stop telling people what you do – no-one cares – tell them what you know Promote the success of your marketing activities internally and take credit for the sales you contribute to Think about how you can get content from recruiters without asking them to stop billing Use PR as a business development tool Shocking stats: recruitment agency polls 58% of recruitment firms hardy ever appear in the media outside of the recruitment press 42% of recruitment consultancies are generating valuable leads and talent with their content – if you’re not one of them, you’re missing out 75% of recruitment businesses say they have lots to say but they don’t know how to create or send a press release 71% of recruitment marketers say getting recruiters to give them content is like trying to pull teeth Looking to build PR into your business development strategy? For more tips on how to leverage your media coverage read more from the BlueSky PR Blog and check out our free, on-demand webinars.
Recruiters - Marketers are in high demand / short supply!

Recruiters - Marketers are in high demand / short supply!

With the latest research from APSCo finding that jobs for marketeers were up 130% in 2021 on 2020 and recruitment agencies themselves victims of the ‘great resignation’ - if you're struggling to hire a recruitment marketer then perhaps it's time for to consider outsourcing all or part of your marketing function?
Key takeaways from Recruitment Agency Expo

Key takeaways from Recruitment Agency Expo

Last week, the team here at BlueSky PR were lucky enough to attend Recruitment Agency Expo. We attended talks, networked and finally caught up with some of our clients… in person! Here are some of our takeaways:
Recruitment marketing trends in 2022

Recruitment marketing trends in 2022

There is no denying that the last two years have taken a huge toll on the recruitment sector. Some would argue that Covid-19 has been the catalyst for the majority of changes, creating huge shifts in the job market and exacerbating the skills shortages noted across sectors. However, we have also seen rapid developments in new technology that has also impacted recruitment.
Top 5 tips to boost your recruitment marketing strategy in 2022

Top 5 tips to boost your recruitment marketing strategy in 2022

Just when we got used to planning and operating in the ‘new normal’, we have had to face an intricate roadmap full of ‘ifs’ and ‘whens’. While the future now looks more promising than it did in the depths of the pandemic, can recruitment marketeers be expected to develop a plan at a time when the future is nothing short of uncertain?
Content marketing stats to bring to your MD

Content marketing stats to bring to your MD

A guide to creating an efficient and meaningful report Most recruitment firms will recognise that, to be successful, they need to be driven by data. As a marketer, you have access to an abundance of tools that help you measure your content marketing efforts and the value you bring to your business. With so many numbers and analytics in your grasp, it can be hard to identify which figures you need to bring to your Managing Director (MD).
5 social media tips you should ignore

5 social media tips you should ignore

Social media as a communication channel continues to grow, with a report by Datareportal in 2021 saying, “There are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months.” This is astonishing as now the vast majority of the world is on social media, which increases your opportunities to find the perfect candidate for the role you are trying to fill.
How to effectively engage with journalists

How to effectively engage with journalists

It goes without saying that companies expect their PR agency to secure great coverage on their behalf. Whether that is through securing interview opportunities, comments in a wider article or a thought leadership piece, effective engagement with journalists is a must. Although journalists are often inundated with pitches, press releases, and calls, there are techniques you can follow to help get on their radar, while also establishing lasting relationships. This blog looks at the 5 steps you need to take to effectively engage with journalists and the 3 things to avoid.
Why media relations is important for recruitment

Why media relations is important for recruitment

I’m Sadie McGrath and I have recently joined BlueSky PR as their new PR and Communications Assistant.
Social media recruiting: trends and features to watch

Social media recruiting: trends and features to watch

Live streaming – marketing tool or a Covid necessity? Do you need to broadcast a message to clients or employees?
How to attract candidates, clients, and recruiters to your business

How to attract candidates, clients, and recruiters to your business

Recruitment businesses need three things in order to be successful:
5 questions you must ask to perfect your recruitment content marketing

5 questions you must ask to perfect your recruitment content marketing

The more time we spend sitting in front of our screens these days, the more we are bombarded by information which is why having an effective content marketing plan in place that catches your audience's attention is more important than ever.
The biggest recruitment marketing challenges of 2021

The biggest recruitment marketing challenges of 2021

And what we can learn for 2022 We’ve heard the phrase ‘content is king’ on repeat for many years now. And it’s clear that these days everyone is listening.
Why your recruitment firm should be producing long-form content

Why your recruitment firm should be producing long-form content

Are you producing long-form content for your recruitment firm’s website? While the prospect of turning a blank page into one that offers substantial value and information for your target audience can seem pretty daunting, it is something that offers many benefits.
5 ways to achieve work-life balance when working remotely - guest blog

5 ways to achieve work-life balance when working remotely - guest blog

Remote working is here to stay. It's been over a year now that most organisations have gone fully remote (whether temporary or long term) or adopted a hybrid working model. Face-to-face interactions, water cooler chats and coffee breaks have now been replaced by virtual meeting rooms and zoom calls.
Communication tips to double your recruitment agency client base

Communication tips to double your recruitment agency client base

In the busy world of recruitment, agencies are often so fixated on the daily complexities of their jobs that they may miss out on the benefits of an effective communications strategy. Here’s just a few of the most effective communications tricks to double your recruitment agency’s client base:
How to increase your recruitment firm’s LinkedIn followers

How to increase your recruitment firm’s LinkedIn followers

One of the most frequently asked questions I receive from recruitment marketers and agency owners is ‘How can we increase the number of LinkedIn followers we have?’
Social media for recruitment: In-house versus agency

Social media for recruitment: In-house versus agency

As a recruitment agency owner you’re no doubt aware just how important social media has become in recent years. It enables your business to increase its brand awareness, enhance its reputation and generate leads – to name just a few of its many benefits.
Authentic PR and marketing: What is it and why does it matter?

Authentic PR and marketing: What is it and why does it matter?

Any recruitment agency owner that has had limited interaction with outsourced PR and marketing support (or, indeed, a particularly bad experience with a less than reputable agency) might not automatically think of ‘authentic’ as being a key part of public relations or marketing. But authenticity is crucial in any content you’re pushing out.
How recruitment firms can use LinkedIn video

How recruitment firms can use LinkedIn video

Are you looking to implement video content into your recruitment firm’s LinkedIn strategy?
How recruitment firms can create snackable content for social media

How recruitment firms can create snackable content for social media

As social media feeds continue to become increasingly saturated with a rise of 2.3 million UK users in the last year, it is more difficult than ever for recruitment agencies to cut through the noise and generate content that captures the attention of their target audiences.
Top 5 reasons why your recruitment firm should hire a PR agency

Top 5 reasons why your recruitment firm should hire a PR agency

Public Relations, or 'PR',  for recruiters is all about the way you communicate with your target audience, promote yourself, and build a positive reputation.
What is evergreen content? And why should you love it?

What is evergreen content? And why should you love it?

You may have heard the term before, but aren’t exactly sure what it means, how it can benefit your business, or why it’s named after a tree. So what is evergreen content? Evergreen content is content that is relevant now and long after it is published (such as this very slightly updated post from a few years ago). It can show up in a variety of formats, such as ‘how-to’ articles, top ten lists, case studies, and much more. Topics that work well for this are those that are part of our everyday lives, or relevant for everyone within a certain industry or subculture. Be it careers, health, finance, family, or relationships, evergreen content will flourish regardless of what’s going on in the news. News articles, statistics and reports, and trending topics are typically not suitable for this.
Instagram Reels: What recruitment marketers need to know

Instagram Reels: What recruitment marketers need to know

Has your recruitment agency tried Instagram Reels? In this blog, we will:
Recruitment marketing trends for 2021

Recruitment marketing trends for 2021

While 2020 was without doubt a challenging year for us all, many will have entered the New Year with some sense of optimism. And while the announcement of another national lockdown has certainly put a dampener on some of the positive forward planning that staffing companies had begun, the simple fact is this: we’ve been here before and we know what can help businesses survive.
Creating a marketing and PR strategy that really works

Creating a marketing and PR strategy that really works

The New Year is always a great time for new beginnings and new objectives. And for recruitment agencies, it’s a great time to plan for the year ahead – and what a year it’s looking to be. What lies in store for the UK economy is certainly unknown. Indeed, the only certainty is uncertainty. For every business, now is the time to look at how to weather the storm and, in my view at least, having a robust marketing and PR strategy in place will prove hugely valuable in the coming months. In fact, this formed the topic for a recent webinar I hosted with my colleague Dan. So how can recruiters and marketing teams create a strategy that’s impactful, relevant and can withstand the potential changes that lie ahead? Start at the beginning It might sound like an obvious statement, but when setting out your plans for the coming months, it’s vital that you take a step back and consider the ‘why’ before the ‘how’. Defining exactly what you want to achieve from any activity and why, will put you in a far greater position to see demonstrable results that are aligned with your agency’s growth plans. And while of course the most ambitious firms might have a number of objectives, being minimalistic will often deliver greater results than taking an all-encompassing approach. By trying to cover all bases at once, you’ll be spreading resources rather thin and, as a result, will be unlikely to see the desired impact. Instead, setting three clear targets to begin with and investing time and energy in achieving this will deliver greater ROI.
TikTok: Should your recruitment firm be using it?

TikTok: Should your recruitment firm be using it?

TikTok witnessed incredible growth in during the pandemic, as people sign up to the app to join in with challenges, learn dance routines and be entertained in what was a challenging time for us all. So, should your recruitment firm get in on the trend and start using TikTok? Here's what you need to know about the platform.