Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition. A proposition which showcases why your organisation is a great place to work, grow and develop. A proposition which aligns with the evolving needs of existing and potential talent.
Do you know what yours is? And is it still relevant?
What worked as employer brand messaging a few years ago may now not be relevant. Today’s organisations are now having to navigate a post covid landscape where new ways of working means that traditional EVPs are on shaky ground. The biggest obstacle to your organisation may well not be the lack of talent and skills but a massive shift in your existing and potential hires’ motivations and expectations.
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