Building the business case for PR

A free on-demand masterclass


You understand the importance of promoting your institution and standing out in a crowded market. But to make a compelling case for investment in public relations, you need to be able to demonstrate the value that PR can bring to senior stakeholders.

Join us for a free webinar on Building a Business Case for PR, where we'll provide practical guidance on how to make the case for PR and secure the budget you need to execute a successful PR strategy.

The webinar will be lead by Kerry Ruffle, Head of Practice at BlueSky Education, and Peter Remon, Senior Account Manager. Kerry and Peter are experienced PR professionals who have successfully worked with leading business schools communications teams across the globe to present the business case for PR and execute effective PR campaigns.

In this webinar, you'll learn:

  • How to present the benefits of PR to senior leaders and decision-makers
  • Strategies for measuring the impact of PR efforts on your school's reputation and success
  • Tips for developing a PR plan that aligns with your institution's goals and values
  • Best practices for working with external agencies


Kerry and Peter will share their insights and answer your questions on how to make a strong business case for PR.

Don't miss this opportunity to learn from the best.

Hosted by

Peter Remon
Senior Account Manager

Peter has cemented relationships globally with key journalists and editors, achieving prominence for clients across a breadth and depth of significant publications, from trade specific media like International Finance Magazine and QS TopMBA, to national and international goliaths such as Handelsblatt, Le Monde, US News and World Report, and the Financial Times.

Peter also writes under his own name for key publications such as HRZone, Medium and Data Driven Investor.

Kerry Ruffle
Head of Education PR Practice

A former BBC journalist, recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry has more than a decade of experience in the media and public relations.

She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.

Register to watch on-demand now