BlueSky PR is the only international PR, marketing and communications firm with truly in-depth experience and understanding of the recruitment, HR and talent management markets.
We are specialists in securing coverage across national, regional, trade and specialist press, both in the UK and internationally, and have worked with some of the world’s most ambitious and innovative recruitment firms, RPOs, recruitment platforms and more.
Our campaigns can help to boost awareness of your brand, position your firm as thought leaders in your field, and create more quality leads for your sales teams.
But why PR?
84% of marketers believe that PR activities directly contribute to sales by increasing brand visibility - Consumers are more likely to select a familiar product over an unknown one, emphasizing the importance of PR in making a brand name recognizable at the point of purchase.
A Nielsen study found that PR is almost 90% more effective than advertising in driving sales conversion. This shows that earned media can significantly outperform paid media in influencing purchase decisions.
While some PR firms will wait for you to come up with ideas, and others will expect you to write your own content, we remove that burden. We take a wholly proactive and holistic approach to our work and generate story ideas, write the content and place it within your target media.
We have a detailed and nuanced understanding of our client’s key media markets, and have outstanding relationships with journalists across the UK media landscape. We can get your messages in front of the right people, in the right media, at the right time.
We offer different media relations and thought leadership packages to suit all budgets as well as the experience, knowledge and expertise to ensure that your reputation is in the safest of hands. Other bespoke pricing is available on request.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Check out our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
We produce quality, fully-optimised and relevant content that can boost your web traffic, improve you search engine rankings and generate more incoming leads.
Our Awards submissions have secured countless wins and nominations for our clients. Our team can help you craft the perfect entry that separates you from the crowd, and shows the true value of your organisation and staff.
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition.
We know that engaging with journalists can be a daunting prospect, which is why we offer media training in conjunction with a leading journalist.
It has historically been challenging to prove ROI on PR and content marketing, however we have access to a range of detailed analytics that highlight the impact of our activity on your organisation. We also agree KPIs with all of our clients before working with them.
Unlike some agencies, we can hit the ground running and can look to produce outputs that provide real results from day one of our partnerships. Some areas of work will naturally take longer to see benefits come to light, but we pride ourselves on having a positive impact from the start of our time working together.
This depends on the work we produce for you, but generally all of our contracts are a minimum of 12 months with a three-month break clause.
We will partner you with one of our specialists depending on your area of focus along with a background team supporting the ongoing production of content.
All pricing can be tailored and adapted to fit available budgets.
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