Our Services: PR Consultancy & Communications Strategy

PR Consultancy

As recruitment firms evolve and grow, many are now employing their own in-house marketing and PR teams. As specialists in PR for recruitment, BlueSky can provide consultancy support to an in-house team – or mentoring to marketers who are new to the recruitment sector.

From providing guidance on campaign planning, PR ideas and measurement, providing support for one- off launches or campaigns through to bespoke training and mentoring for your team, you’ll have access to a senior member of our team to help you get the best out of yours.

 

Communications Strategy

As a specialist in PR and communications for the recruitment and talent management sectors, we understand the challenges that you face on a daily basis in what is a constantly evolving market. The way that organisations now access talent has changed exponentially and candidates are more discerning than ever before.  So, in such a crowded market place how do you really stand out and demonstrate the value that you add?

Our consultancy programmes will help shape a detailed recruitment marketing communications and branding strategy in line your organisation’s business objectives.

 

How does it work?

We’ll begin with a one-day workshop on site which can either be a one-off piece of work to help you shape your communications strategy – or which can lead on to regular support. The choice is yours but the initial workshop covers:

 

  • Brand Vision and establishing brand messages
  • Establishing the personas of clients and candidates
  • Your Pitch
  • Market Drivers
  • Establishing the personas of potential consultants
  • Internal Comms
  • Marketing Audit

 

Outcomes

A full marketing, communications and branding strategy giving you a roadmap for the future contained in a comprehensive report which will cover:

 

  • Recommendations for group branding strategy, brand descriptors and top line messaging.
    • Recommendations for internal and external communications strategy including:
      • Media relations
      • Website strategy and content
      • Content marketing and content roadmap
      • Social media strategy
      • Marketing collateral
      • Awards

 

Investment

From £1500 + VAT dependent upon the size and structure of the company

 

Want to know more?

Arrange a call to discuss