BlueSky PR's communications strategy service is a structured, recruitment-sector-specific strategic planning process that delivers a clear marketing, PR, and content roadmap for recruitment agencies, RPOs, and in-house talent acquisition teams.
Too many recruitment businesses invest in marketing activity without a strategy behind it. The result is scattered effort, inconsistent messaging, and no clear connection between what the marketing team is doing and what the business is trying to achieve. A communications strategy gives you direction, priorities, and a plan you can actually execute against.
We work with you to build a tailored communications strategy that aligns with your organisational objectives, whether that means supporting a product launch, hitting specific sales targets, or professionalising your marketing function for the long term.
Bespoke pricing is available on request.
We begin with a one-day on-site workshop, which can be a standalone piece of work or the starting point for an ongoing partnership. The choice is yours.
The workshop covers:
The workshop results in a comprehensive strategic report giving you a clear roadmap for the future. This includes recommendations for:
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
When Healthier Recruitment needed to challenge the perception that permanent recruitment was not viable in healthcare, BlueSky PR designed a full communications campaign strategy covering proactive thought leadership, reactive media activity, and targeted content. The campaign positioned the firm's senior leadership as sector experts, secured by-lined features in key target publications, and resulted in an APSCo Awards for Excellence win for "Best Client Initiative" following an award submission drafted by BlueSky PR.
Check out more of our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
From press releases, to story pitches, and media training. We have extensive experience working with journalists and editors, and we know how to get your message heard in the right places.
We produce quality, fully-optimised and relevant content that can boost your web traffic, improve you search engine rankings and generate more incoming leads.
We offer a range of traditional media and new media training packages as well as supporting your marketing teams with mentoring to help progress their skills..
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition.
Our communications strategy service is designed for recruitment agencies, RPOs, and in-house talent acquisition teams that are either building a marketing function from scratch, overhauling an existing approach, or looking for external expertise to bring structure and focus to their communications activity. It is particularly useful for businesses going through growth, rebranding, or launching new services.
We start with a one-day on-site workshop where we work through your brand positioning, target audiences, market drivers, and current marketing activity. From there, we produce a comprehensive strategic report with clear recommendations across PR, content, social media, website, and internal communications. This can be a one-off deliverable or the foundation for ongoing retained support.
You get a clear, documented roadmap that connects your marketing activity to your business objectives. Clients typically gain sharper messaging, a structured content plan, a realistic social media strategy, and clarity on where to focus their time and budget for maximum impact. It also gives your internal team (or us, if we continue working together) a reference point to work from rather than guessing.
We offer different strategy packages to suit a range of budgets. All pricing can be tailored to your specific requirements. Contact us for a conversation about the right option for your business.
The initial workshop takes one day on site. The comprehensive strategic report is typically delivered within two to four weeks following the workshop, depending on the complexity of your business and the scope of the brief.
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