Developing an authentic and relevant EVP is one thing – communicating it is quite another. Quality content can serve as a bridge between you and your potential hires. Sharing informative and insightful content will help build a strong online presence for your employer of choice messaging. BlueSky has a range of content services designed to bring your employer brand to life.
Your website is one of the first touch points for potential talent and so it’s vital to ensure that your careers pages reflect the core messages and pillars of your EVP. BlueSky’s talented team of writers can bring all the elements of your employer brand together through engaging copy and employee storytelling that will resonate with your target talent pools.
Regular blogs which focus on your company culture, showcase employee career development stories and highlight organisational successes, innovations and industry expertise can be used to target passive candidate pools as well as providing content for your social media channels to drive engagement. BlueSky has extensive experience of producing optimised blogs for maximum engagement.
BlueSky can develop content calendars for your social media channels to attract and engage both active and passive candidates which can be used by a team of internal employer brand ambassadors trained by our team.
Regular targeted newsletters which focus on specific niches skill sets or geographies can help engage passive candidate pools and build talent pipelines. Our team can research and write engaging and value-adding content for all your e-marketing campaigns.
We have extensive experience of writing submissions for award entries covering categories such as internal talent teams, training and development, best places to work and talent acquisition campaigns.