BlueSky PR's EVP content creation service is a specialist employer brand copywriting and content production service that delivers careers website copy, employee stories, and marketing collateral for in-house talent acquisition teams looking to attract and retain the right people.
Your employer brand only works if the content behind it is authentic, compelling, and consistent. Too many organisations invest in an EVP strategy and then fall short on execution, with generic careers pages, AI-generated blog posts, and messaging that does not reflect what it is actually like to work there. Candidates can tell. Search engines can tell. And the result is lower application rates and higher cost per hire.
We produce all of the content you need to bring your employer brand to life across every channel and touchpoint.
The key to getting on the radar of your target employees is engagement. And you can only do that with outstanding content that is both of interest and credible.
But why is content so important?
Having regularly updated and optimised content increases traffic by an average of 55%, meaning more potential candidates visiting your website.
A 2022 study found that 86% of candidates will review potential employer's websites when considering changing roles.
BrightEdge research indicated that over 50% of traffic comes from organic search. Meaning that if you aren’t optimising your content properly, you won’t be seen by candidates.
We have extensive experience writing optimised, high-level and impactful content for employers that can be used across several channels.
This is particularly crucial in the crowded and skills-short marketplace in which employers are now operating. Your audience – and search engines – know when you’re using AI, and nothing disengages candidates like shallow, transparent content.
All of our work is produced by humans. We do not outsource our copywriting; instead, we employ top quality in-house writers with a nuanced understanding of multiple industries meaning that we can get to grips with your messaging, whatever sector you operate in.
Whether you need daily, weekly or monthly content, we can ensure that your blog showcases your expertise, and stands you out from the crowd, while adding real value to your audience.
We produce longer-form content that supports your employer brand, from research reports and survey analysis to brochure copy and specialised publications. We also create shorter pieces like employee case studies that highlight the benefits of joining your organisation. We have extensive experience of interviewing, writing, designing, and producing specialist content for a range of audiences.
Writing content for careers platforms is time-consuming and often deprioritised. We take the burden off your team and produce sharp, insightful copy that resonates with your target candidates and helps you rank more highly on search engines. We have worked with numerous designers and in-house teams to produce careers page content from scratch or refresh existing platforms.
Our award submissions have secured countless wins and nominations for our clients. We know what it takes to build a successful entry because we have judged awards at several sector and trade events as well as written them. We craft submissions that separate you from the crowd and demonstrate the true value of your organisation and your people.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Check out our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
From press releases, to story pitches, and media training. We have extensive experience working with journalists and editors, and we know how to get your message heard in the right places.
From providing guidance on campaign planning, PR ideas and measurement, through producing a full marketing, comms and branding strategy.
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition.
We know that engaging with journalists can be a daunting prospect, which is why we offer media training in conjunction with a leading journalist.
This service is designed for in-house talent acquisition teams, HR and employer brand professionals, and any organisation that needs specialist content to support its employee value proposition. It is particularly useful for businesses that have recently completed an EVP audit or rebrand and need content produced to bring the new strategy to life.
We start by getting to know your organisation, your EVP, your target audiences, and your tone of voice. From there, we produce content on an agreed schedule, whether that is a one-off project like a careers site rewrite or ongoing retained content such as weekly blogs, employee case studies, and social media posts. We handle the research, interviewing, writing, and optimisation so your team can focus on hiring.
Clients typically see improved search engine rankings for careers-related terms, increased traffic to their careers pages, and stronger candidate engagement. Well-produced employer brand content also supports retention by reinforcing your culture and values internally. The specific outcomes depend on the scope and volume of content, but the goal is always to make your employer brand work harder.
Pricing depends on the type, volume, and frequency of content you need. We offer flexible packages that can be tailored to suit your budget, from one-off projects to ongoing retained support. Contact us for a conversation about the right option for your organisation.
Timescales vary depending on the scope of work. A careers website rewrite typically takes a minimum of six weeks from briefing to final copy. Ongoing retained content such as blogs and case studies is delivered on an agreed weekly, biweekly or monthly schedule. We can also turn around shorter pieces quickly when needed.
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