1 minute read

5 things to stop doing with your recruitment marketing

  1. STOP looking at PR as a vanity project – have objectives and measure outcomes
  2. STOP creating content and not marketing it
  3. STOP writing crap job adverts and blaming the advert and the talent who applies
  4. STOP sending out press releases about what you do… no-one cares
  5. STOP using billers to write blogs

Tracey Barrett and Lisa Jones’ top recruitment PR and marketing tips

  • Focus on the objectives of your content strategy
  • Content is a tactic
  • There’s a lot of crap content out there
  • Keeping your brand a secret isn’t a great tactic
  • Leverage, stretch and repurpose your press coverage to get maximum ROI
  • Think of job ads as content – not a rehash of the job spec
  • Build your recruitment marketing strategy around your target market
  • Stop telling people what you do – no-one cares – tell them what you know
  • Promote the success of your marketing activities internally and take credit for the sales you contribute to
  • Think about how you can get content from recruiters without asking them to stop billing
  • Use PR as a business development tool

Shocking stats: recruitment agency polls

  • 58% of recruitment firms hardy ever appear in the media outside of the recruitment press
  • 42% of recruitment consultancies are generating valuable leads and talent with their content – if you’re not one of them, you’re missing out
  • 75% of recruitment businesses say they have lots to say but they don’t know how to create or send a press release
  • 71% of recruitment marketers say getting recruiters to give them content is like trying to pull teeth

Looking to build PR into your business development strategy? For more tips on how to leverage your media coverage read more from the BlueSky PR Blog and check out our free, on-demand webinars.

New call-to-action

If you missed our webinar with Barclay Jones on 5 things to stop doing with your recruitment marketing you can watch the video below.

 

 

 

Jennifer

Author: Jennifer Wright

Originally published February 2017, updated March 2022

Subscribe to the BlueSky Blog

The personal information you provide will help us to deliver, develop and promote our products and services. Submitting your details indicates that you have read and agree to our privacy policy and cookie policy.

And don’t worry, we hate spam too! You can unsubscribe at any time.

Related post

How to Create Candidate Personas for Recruitment Marketing

In an increasingly candidate-led market, it is...

Recruiters - Marketers are in high demand / short supply!

With the latest research from APSCo finding that...

Recruitment marketing trends in 2022

There is no denying that the last two years have...

Top 5 tips to boost your recruitment marketing strategy in 2022

Just when we got used to planning and operating...

0 thoughts on “5 things to stop doing with your recruitment marketing