Over the past 12-18 months, LinkedIn has been busy tweaking its algorithm to increase the number of valuable conversations taking place on the platform whilst reducing the number of viral posts that appear in users’ feeds.
And with LinkedIn being such an important platform for the vast majority of recruitment firms, these changes will have a huge impact on the way content is seen and engaged with. So what do recruitment marketers need to know about LinkedIn’s updated algorithm?
Changes to LinkedIn’s algorithm
To help solve this problem, LinkedIn has tweaked its algorithm to redistribute this uplift much more evenly among users and company pages as it looks to ensure that ‘valuable conversation’ appears higher in the feed as part of its new ‘People You Know, Talking About Things You Care About’ framework.
People you know…
It also looks at users who would benefit from hearing from you, and may rank a connection’s post higher if it feels that their content is high quality and is in need of more engagement.
… Things you care about
Essentially LinkedIn is focusing on bringing to the fore the most relevant and insightful conversations that are happening across your communities on the platform, whether that’s from your connections, colleagues, groups you’ve joined or the people, pages or hashtags that you follow.