1 minute read

Why we should all be producing more infographics

Research suggests that articles that feature relevant pictures receive up to 94% more views than articles that are made up of pure text. So it’s pretty surprising that so much content is still posted without relevant visual aids, especially considering that just over 65% of us are visual learners. Ensuring that your content is accompanied by a relevant photo or graphic is also key for social sharing.

Infographics are a great way to convey information in an engaging and memorable way, after all you want your audience to retain your messages not just read and forget them. So how can you create attractive and insightful infographics?

infographic 1

Use the data you have at your disposal

If your organisation has produced any research, or even just an internal survey, you can use this to form the basis of your infographic – remember not all information needs to be from a primary source, the majority of infographics incorporate information from a variety of sources.

Create a narrative

Large quantities of figures can seem a bit overwhelming, so read through all of the data sets and work out which angle is the most interesting. If you can create a flowing ‘narrative’ people are more likely to engage with the information and continue reading. Work out which figure is most relevant and likely to grab your audience attention and work from there.

infographic 3

Create a wireframe

Work out how you want to represent each individual fact or quote, and make sure there is plenty of variety. While some statistics might suit a pie chart, others might be better for a pictogram. Make sure that there is plenty of balance and that you aren’t just using one method to represent your data.

infographic 2

Make your infographic visually appealing

While some people opt to create a straightforward data led infographic, others will strive to make the data as eye-catching as possible using colours, illustrations and typography. Often the most effective infographics lie somewhere in between – interesting and original data which is presented in an aesthetically pleasing way.

Share your infographics across social media

As with all content, visual and written, the key to getting it seen, or read, is by pushing it out to your audience across your social media channels. This is arguably where infographics are the most effective, as users are far more likely to engage with easily consumable information than large sections of text.


So next time you create content based insights from research or a topic you have an authoritative voice on, consider producing infographics to accompany it and capture your audience’s attention.

New call-to-action

Originally published December 2016, updated June 2022

Subscribe to the BlueSky Blog

The personal information you provide will help us to deliver, develop and promote our products and services. Submitting your details indicates that you have read and agree to our privacy policy and cookie policy.

And don’t worry, we hate spam too! You can unsubscribe at any time.

Related post

Why you can’t afford to cut recruitment marketing in a recession

We all want to save money, and cutting back on...

What the new Gmail and Yahoo email rules mean for recruitment

Have you heard about the latest email rules from...

What are firms’ recruitment PR and marketing priorities in 2024?

As we head into the new year, hiring firms across...

Debunking the top 5 PR myths: Separating fact from fiction

Get ready to challenge what you thought you knew...

0 thoughts on “Why we should all be producing more infographics