Recruitment firms need three things; quality clients, the right candidates, and great consultants. The key to acquiring all three of those things is engagement. And you can only do that with outstanding content that is both of interest and credible.
But why is content so important?
A 2023 study found that buyers tend to rely heavily on content when researching potential business solutions, with 46% reporting that they increased the amount of content during this period.
BrightEdge research indicated that over 50% of traffic comes from organic search. Meaning that if you aren’t optimising your content properly, you won’t be seen by buyers.
We have extensive experience writing optimised, high-level and impactful content for recruiters that can be used across several channels.
This is particularly crucial in the crowded marketplace in which hiring firms are now operating. Your audience – and search engines – know when you’re using AI, and nothing disengages readers like shallow, transparent content.
All of our work is produced by humans. We do not outsource our copywriting; instead, we employ top-quality in-house writers with a nuanced understanding of multiple industries, meaning that we can get to grips with your messaging, whatever sector you operate in.
Whether you need daily, weekly or monthly content, we can ensure that your blog showcases your expertise, and stands you out from the crowd, while adding real value to your audience.
We also produce longer-form content on a range of topics. Typically, these are based on outputs from round tables, events or research. Once produced, this content can be ‘gated’ on your website to act as a lead generation tool. We have extensive experience of interviewing clients, designing and undertaking surveys and writing-up events in order to produce compelling white papers and research reports.
Writing content for a new website (or updating existing web copy) can be arduous and time-consuming. We remove the burden and can write sharp, insightful and valuable copy for your new platform. We have worked with numerous designers and in-house teams to produce impactful content which resonates with your audience, and helps you rank more highly on search engines.
Our Awards submissions have secured countless wins and nominations for our clients. Our team can help you craft the perfect entry that separates you from the crowd, and shows the true value of your organisation and staff. We have also sat on the other side of the table, and have judged awards entries at several sector and trade events, meaning we know what it takes to build a successful submission.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Check out our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
From press releases, to story pitches, and media training. We have extensive experience working with journalists and editors, and we know how to get your message heard in the right places.
From providing guidance on campaign planning, PR ideas and measurement, through producing a full marketing, comms and branding strategy.
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition.
We know that engaging with journalists can be a daunting prospect, which is why we offer media training in conjunction with a leading journalist.
It has historically been challenging to prove ROI on PR and content marketing, however we have access to a range of detailed analytics that highlight the impact of our activity on your organisation. We also agree KPIs with all of our clients before working with them.
Unlike some agencies, we can hit the ground running and can look to produce outputs that provide real results from day one of our partnerships. Some areas of work will naturally take longer to see benefits come to light, but we pride ourselves on having a positive impact from the start of our time working together.
This depends on the work we produce for you, but generally all of our contracts are a minimum of 12 months with a three-month break clause.
We will partner you with one of our specialists depending on your area of focus along with a background team supporting the ongoing production of content.
All pricing can be tailored and adapted to fit available budgets.
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