Why we must highlight the successes of women in higher education through the media -  and how to do it

a BlueSky Education Masterclass


‘You can't be what you can't see’

International Women’s Day provides us with one day a year to shine a spotlight on the accomplishments and contributions of women in our business schools and universities.

But why limit ourselves to only doing this once a year?

It’s been proven that diversity brings prosperity. We want to encourage business schools and universities, as the institutions which set the standard of business and society for the future, to go beyond celebrating the achievements of women across the globe on just one dedicated day a year, and make such efforts a conscious part of their everyday communications.

How? By consistently highlighting the successes of the women in higher and business education, throughout the year, and beyond academic circles.

Sharing the diverse and talented voices within your institution all year round can help to:

  • Boost student application
  • Enhance staff hiring & satisfaction
  • Support positive reputation building 
  • Better connect your institution to industry, society, and build new partnerships


During our free webinar, hosted by Stephanie Mullins and Kerry Ruffle, we will show you how to utilise the wealth of female expertise within your own institutions; from inspirational research to entrepreneurial vision, student initiative and alumni mentorship. Reaching audiences that matter and providing a stellar example for others to follow.

Together, we can play a bigger part in ensuring future generations of women have inspirational role models to guide them, career roadmaps to follow, and the resilience and conviction needed to achieve their goals.

Available on-demand

Hosted by

Stephanie Mullins
Associate Director
A formally-trained journalist, Stephanie entered the realm of PR when she joined BlueSky. Utilising her personal experience as a reporter, she has extensive experience in managing communications outreach for business schools and universities around the world, working with recognised names such as; HEC Paris, Saïd Business School at the University of Oxford, ESMT Berlin, the London School of Economics’ Department of Management, University of Edinburgh Business School, NEOMA Business School, King’s Business School, Durham University Business School, ESCP Business School, UCL School of Management, and many more across the world.
Kerry Ruffle
Head of Education PR Practice

A former BBC journalist, recognised in the graduate management education arena as a leading authority on communications for the industry, Kerry has more than a decade of experience in the media and public relations.

She is experienced in advising prestigious institutions on ambitious media strategies and delivering impactful results, working with high-ranking institutions that includes the likes of Imperial College Business School, HEC Paris, the Desautels Faculty of Management at McGill University, Durham University Business School, Nyenrode Business University, the University of St. Gallen and the London School of Economics’ Department of Management, as well as international programmes such as TRIUM, CEMS The Global Alliance in Management Education, and Henry Mintzberg’s IMPM programme.

Watch now