PR Professionals' favourite news stories


PR Professionals' favourite news stories


Disappearing planes, the evolution of apps and female empowerment have all been discussed at BlueSky HQ this week.



Here in the office we love to share the news we find interesting. We also like to share our successes and keep each other updated with the coverage we achieve. And on top of that, we’re always reading the news that’s relevant to the industries we work in. Now that’s a lot of news.
So we thought we’d share our favourite stories of the week with you.
Here are the choices from our BlueSky PR professionals –


Vickie Collinge



Vickie Collinge


This was the week we found out that King Digital Entertainment, the London games studio behind the mobile hit Candy Crush Saga, is to make history as the most valuable British internet company to join the stock markets.
“It’s incredible to think that technology and digital innovation has become such a huge part of our lives that a simple game makes headline news!” Vickie said.
And it’s this simple game that means the company has been valued at $7.6bn (£4.6bn). In fact, data revealed in February showed that the game had 144 million players active every day – it seems that reorganising brightly-coloured virtual sweets is more addictive than we first thought.


Bruce Callander

Bruce chose arguably the biggest story of the week; the disappearance of the Malaysian plane.
It was a story splashed across the front pages around the globe. This week, flight MH370 vanished with 239 people on board. It was flying from Kuala Lumpur to Beijing and made contact with air-traffic control over the South China Sea before disappearing, quite literally, off the radar.
As soon as Bruce was asked for his article of the week, “MALAYSIA PLANE” appeared in my inbox.
He said: “In all seriousness this is just an awesome story because it’s a proper, old-fashioned mystery. It’s pretty amazing that we can see almost anywhere in the globe through all the amazing technology we have and somehow we can’t find the massive plane that’s disappeared off the face of the world.
“I’m also enjoying all the in-fighting between the countries involved and how they’re all doing their own thing to try and find it.”


Stephanie King


Stephanie King


The right of schools to fine parents for taking their children on holiday during term time has been a hot topic in the office. One ski firm has hit the headlines this week by offering to pay the fines incurred by parents who book a break with them. The Bedford-based holiday operator, MountainBase, said schools were "taking the piste" – but perhaps encouraging parents to break the law isn’t the best PR.
Steph said: “The idea was probably that it’s good PR for them, but it is really?”
This was a serious contender for our PR fail of the week – head over to our Facebook page to see if it won.


Alexandra Dobocan


This week, Alex was inspired by an article we secured on the Financial Time’s MBA blog. It was written by Michele Lagioia, a student at our client school, European School of Management and Technology (ESMT) in Berlin.
Michele writes that the more he learns, the thirstier he is to find out more because he discovers gaps in his knowledge.
“I can easily sympathise with Michele,” Alex said, “The article really spoke to me. It made me realise that the more I learn the more I want to learn – partly because the more I know, the more I discover how little I know.
“This piece reminds me of a quote which relates to knowledge: ‘There is strong shadow where there is much light’ by the German writer and philosopher, Goethe.”


Kerry Gill



Kerry Gill


A campaign to ban the word ‘bossy’ to describe women has been launched with the backing of influential female stars like Beyoncé, Victoria Beckham and Jennifer Garner. The Ban Bossy campaign aims to promote leadership roles among young girls and has been all over the news this week.
Kerry said: “It’s everywhere. What’s great about this news story is that, no matter whether people are agreeing or disagreeing with the sentiment behind it, the continued debate is raising the profile of this issue. Which is, of course, exactly what the campaign was meant to achieve in the first place.”
The idea is to discourage the use of the word, which they believe stops girls from expressing themselves – take it from Beyoncé who said: “I’m not bossy, I’m the boss”.
Did this make it to our PR star of the week? Click here to find out.


Ian Hawkings

And finally, we love a strange headline here at BlueSky HQ. Ian’s choice for article of the week came from the Times; ‘Python eats family’s pet dog in kennel’.
A dog owner in Australia went to the backyard to let her pet off its overnight chain found a python in the kennel and her beloved Chihuahua-Maltese cross inside its stomach. Only the dog’s chain was left protruding from the snake’s mouth.
Ian said: “It’s weird and it made the front page of The Times website – shows you what kind of news sells these days…”



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