Our Services: Content and Copywriting

No-one would argue that recruitment firms need three things to help them grow - quality clients, the right candidates - and great consultants. The key to acquiring all those things is engagement. And how do you engage? By providing your audiences with quality content that is of use, of interest - and above all credible.

BlueSky has extensive experience of writing credible impactful content for recruiters for use across a number of channels. Unlike many other PR agencies, we do not outsource our copywriting but employ high calibre writers in house in order to ensure the highest possible quality. Our writers are avid readers across a wide spectrum of business areas meaning that we quickly get to grips with your messaging – whatever the sector.


Whether you need a weekly, twice weekly or monthly blog, we can ensure that your recruitment content not only showcases your knowledge of your sectors and industries, but that it also tackles the talent agenda within those sectors and industries.  The old adage you get what you pay for still rings true and while content agencies can knock out cheap articles by the dozen about a range of different sectors, addressing the talent agenda is the key to ensuring that your content not only stands out from the crowd but also adds real value.  

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White Papers, Surveys and Reports

For more longform thought leadership content, we can produce recruitment reports, white papers and surveys on a range of topics.  Typically, these are based on outputs from a round table, event or research. Once written these can be ‘gated’ on your website to generate new leads.  We have extensive experience of interviewing clients; designing and undertaking research surveys and attending events in order to collect relevant outputs.  

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Website Copy

We all know that new websites can be time consuming. Getting the right look and feel and making sure the back-end works is a major project – and that’s before you even start thinking about the copy. BlueSky has worked with numerous designers and in-house teams to produce impactful bespoke copy which resonates with your audiences.  

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Award Submissions

With numerous shortlists and award wins for our clients, our team can create award winning submissions to help your recruitment form stand out form the crowd.  Award submissions start from 

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The importance of video for your website and social channels cannot be underestimated. BlueSky has access to a full video production and editing facility – please contact us for a bespoke project quotation

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