How universities can use hashtags properly
Hashtags are a feature of social media that can be difficult to understand, use, and keep up with. But, once you get the hang of them, the results are clear to see.
How to pitch to the UK business desks
Business desks are notoriously difficult to pitch to; they receive a high volume of pitches on a daily basis, leaving editors tasked to find the stories that are truly newsworthy. With strict deadlines, an audience to think about and often very limited resources – this can make news desks very hard to reach for PR professionals, like you and me.
How to engage students on social media
To the Gen Z community, the world of social media and online engagement is part of everyday life and has been for their entire teenage and adult years. It is something that, to a large extent, is their primary form of communicating with each other.
3 ways it pays to keep your competitors close
Higher education institutions often strive to set themselves apart from the crowd. For their programmes to be viewed differently – more innovative, more industry-focused, more competitive, better respected – from similar market offerings. The ideal of being “unique” is highly sought.
Key takeaways from Meltwater's State of Social Media 2023 EMEA
Social media has now become one of the main platforms for people to not only interact with each other, but with brands as well – this includes universities and business schools! However, this comes with increasing pressure for brands to compete with one another. Here are a few ways marketers can successfully use social media, with insights from Meltwater’s State of Social Media 2023 EMEA report. This report shares findings from 750 marketing and communications professionals located in the EMEA region.
How to communicate with and influence potential students
Students are at the heart of every business school or university. They are the future leaders of our society, and the drivers of change in many institutions. A university or business school’s success lies with the constant flow of eager, inspired, and motivated students. This is why it is essential that all communications teams know how to entice and influence potential students to their campuses and courses.
How to get coverage in Nordic countries
You would not wear the same clothes to visit Alaska and the Golden Coast, nor would you send the exact same press release to journalists in Norway, Sweden, and Denmark. Underlying both scenarios is the simple understanding that it is unsensible to approach a new environment if you are not properly prepared.
This is why ChatGPT thinks you should work with BlueSky Education
Unless you’ve been living under a rock you can’t have escaped talk of ChatGPT. You can’t browse any blog or social media site these days without seeing the answers to questions people have asked the AI bot, tips on how to use it, concerns over plagiarism, and fear that students will take advantage of the tool for essay writing.
Tips for universities to respond to negative reviews and comments on social media
The concept of ‘word of mouth’ reviews has changed dramatically now that the internet and social media is an integral part of our lives. Years ago, disgruntled students and applicants would express their dissatisfaction by telling their friends and family. Now, they tell the world via a frustrated tweet, withering LinkedIn comment or damning Google review. The speed at which these comments can be shared means that your institution can suffer reputational damage, even though we know these complaints are usually rare, which is why it is important to manage them with care. So, what can you do? Well, firstly, social media makes it harder to distinguish genuine reviews as some networks like Twitter make it easy for people to set up fake profiles, and the anonymity that people can achieve on the internet makes some more comfortable with losing their sense of decency, respect, and good manners. So what's the best way for universities and business schools to overcome these hurdles when dealing with negative reviews and comments?
Why should faculty be media trained? What does it involve?
We’ve all seen disastrous media interviews before. A politician, a business person, or even a sports person comes on to the TV and you can tell they are unprepared. They’ve not planned what they want to say, they are coming across as incompetent and unprofessional and they are saying ‘no comment’ to all of the difficult questions. It doesn’t look good for the spokesperson or the organisation.
What PR is all about
Have you ever considered hiring or working with a PR agency, but you’re not entirely sure of what PR entails?
What did BlueSky Education achieve throughout 2022?
BlueSky Education has had an incredible year! 2022 was a busy one and we are constantly evolving and growing, with over a 40% increase in clients, and so many other amazing statistics that we’re keen to share with you.
Stakeholder communication plans for Deans, CEOs and Senior Leadership Staff
Whether at a business school, university, start-up or multinational conglomerate, the men and women that sit in the C-suite are more than just leaders.
How to increase your business school’s LinkedIn followers
Trade media matters in PR and here's why
Here at BlueSky Education, our main goal is to not only get our clients a certain quantity of coverage, but to deliver quality coverage.
Instagram Reels: What business school marketers need to know
Has your institution tried using Instagram Reels?
How universities can get the right communication mix
It’s a fair assumption that many people only have a vague idea of what publicity is and why it’s useful for universities and businesses alike.
Pitching the story: why PR and sales are not so different…
Public relations and sales are often two essential arms of an organisation; one directly drives up revenue, the other maintains a reputation people want to invest in. Whilst they may be situated in different departments, the skills and work behind both PR and sales may not always be so distinct from one another.
Pitching tips from the third quarter of 2022
PR is, for the most part, a game of words. Sometimes, however, it’s necessary to crunch the numbers to work out how effectively you are writing and distributing pitches. Luckily, PR consultants aren’t always forced to whip out a calculator themselves – publications like Propel’s quarterly Media Barometer are valuable aggregators of statistics. Here are some of the most interesting trends and tips from the latest Propel report, spanning the third quarter of 2022 (July-September).
Universities and business schools: it’s time to understand TikTok!
Is it time for your institution to get on the TikTok bandwagon? TikTok witnessed incredible growth in during the pandemic, as people sign up to the app to join in with challenges, learn dance routines and be entertained in what was a challenging time for us all. So, should your institution get in on the trend and start using TikTok? Here's what you need to know about one of the most popular platforms today.
What business schools need to know about the APAC media landscape
For top international business schools, understanding the media landscape in various corners of the globe is key to securing top-tier press coverage in those regions. Business schools are home to thousands of international students and faculty, and produce ground-breaking research that can be of huge relevance all over the world. One region that has one of the most diverse array of cultures and one of the most varying media landscapes is the APAC region. Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australasia and Pacific Islands. Indeed, the APAC region is home to many business schools, and many higher education institutions outside of this region now have flourishing partnerships with schools within this area. It is therefore vital that any PR and communications teams working with partners in the APAC territory understand these differences and nuances to fully unlock APAC’s potential. Below, we highlight a few key trends in the media landscape in four key markets in East Asia – China, Hong Kong, South Korea and Taiwan.
How to write an effective pitch
While a press release can work great for the launch of a new school or interesting findings from a new research paper, some topics will be more successful if pitched as an idea for a wider article.
3 public relations techniques universities often overlook!
Learning from your success is great – but learning from your mistakes? Even better.
A guide to ghost-writing
Ghost-writing involves writing an article or other piece of copy on behalf of somebody else who will be the named author. For example, this could involve using a research paper and notes to write an article for a brilliant professor lacking the English fluency to do their research justice or unable to reach a publication’s deadline due to other commitments.
PR fails your institution must avoid
In the world of PR and media relations, perception is everything. Optics are all that matter. Nothing is as important as what you see.
4 creative ways to amplify your news beyond the press release – a new take on CISION’s eBook
Press releases are a fantastic tool for PR professionals, they can get your brand’s messaging and your business school’s research in numerous publications – including top tier. But this only happens as long as they are crafted effectively.
Should business schools use influencer marketing and PR?
Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was reminded of the true power of PR. Despite ‘Just Eat’ spending huge amount on a TV marketing campaign, they were unfortunately outshone as in the final episode, watched by 3.4 million people, a contestant claimed they ‘couldn’t wait to get home and order a ‘Deliveroo’, ‘Just Eats’ main competitor. A pretty powerful statement.
5 public relations tactics to manage your university’s reputation
Results, sadly, do not speak for themselves. Make no mistake, they are still an important part of an institution’s prestige, but relying solely upon them to uphold a reputation is like constructing a one-legged chair: recline upon it at your peril.
How to work effectively with media in Spain
Spain boasts a great deal: second largest country in Europe, third most UNESCO world heritage sites, one of the globe’s largest wine producers, to name just three. It is amongst the most visited countries in the world, and its citizens have an extraordinarily powerful nationality to travel with, able to visit 190 other countries visa free – more so than the US, France or the UK. Its colonial legacy in parts of Africa and Asia, but mostly in Latin America, has left Spanish as one of the most spoken languages in the world, second to none but English.
We are more likely to remember a fact when it is part of a story
For centuries, humans have been telling stories as a way to connect – it’s in our nature. And today, stories are still at the centre of all that we do. From the stories we share with our friends at the weekend, to the anecdotes we tell our colleagues in the office, stories help us forge connections and build meaningful relationships, both personally and professionally.
How to secure media interviews for travelling faculty
International media coverage is one of the goals which business school PR departments can target with their PR campaigns. Not only does international recognition build a school’s brand at a much larger scale, international coverage can also be used to reach new markets for student recruitment, promote new courses, and showcase successful alumni, among other things.
The original pandemic: Dangers of the viral cliché
Effective PR is about generating those opportunities for fruitful publicity; the proof is always in the pudding.
Building virtual relationships with journalists
Takeaways from Cision’s 2022 State of the Media Report As the world continues on its new path of hybrid working, entering deeper into a metaverse, our relationships are changing all around us. It’s impacting how we interact with our colleagues, our clients, and for us PR consultants – journalists.
Why you should use social media to boost your PR engagement
Social media is an effective tool. Not only can you engage instantly and directly with a large amount of your customer base, but you can also shape the narrative and key messaging around your brand and have control over what is posted.
What is a 360 PR campaign?
When it comes to planning your next PR campaign, you need to consider all aspects of your approach. PR is more than just media relations, it often involves all aspects of external communications and, with the increase in digital platforms to share content on, it is important that your campaigns are managed strategically.
What you need to know about niche communications
For many PR agencies, the instinct to run a firm that appeals to as many clients as possible through generalising their expertise is common. However, at BlueSky Education we believe that the most effective form of communications comes when you concentrate your efforts on defining your ‘niche’. In other words, we think that it is important to become an expert in your chosen industry – and in our case, that is business education.
6 steps for developing a PR strategy for rankings
If you’re working in business school or university communications you’d be forgiven for sighing when you see that this blog post is dedicated to the topic of rankings.
What is SEO PR?
Once upon a time, you may have heard a school of thought that PR and SEO were two different methods of promoting an organisation or website, and would always remain as such. That line of thinking has now been thrown out the window following the mass migration of media to digital platforms, leading to the birth of a new concept: SEO PR. But what is SEO PR, and how can it benefit your institution?
How LinkedIn can make you a better PR person
LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely it presents an opportunity for the savvy PR? However, like most social networking sites it’s overcrowded and noisy, making it difficult for anyone to make a real impact.
Four communication tips that will help you get national media coverage
When it comes to approaching PR, you should tailor your media approach based on the specific goals you would like to achieve, which can be incredibly varied. You might want to increase student uptake, publications mentioning your research, or international and trade media coverage.
7 tips to help get your faculty noticed by the media
The role of the media relations team within business and higher education institutions is not an easy one. Straddling the worlds of fast-paced news and considered academic exploration it can be tricky to match your institution’s expertise to a journalist’s needs at the right place and time.
Why PR shouldn’t be judged by the volume of coverage
When reporting back to your Dean or senior leaders, would you rather show them 20 individual pieces of PR coverage you’ve gained, or five? Naturally, you’re always going to say 20. Of course, the higher the number of coverage, surely the better the value for your client? But, is that always the case?
Why we are members of the Chartered Institute of Public Relations (CIPR)
Would you hire a lawyer if they hadn’t passed their accreditation board exams? Would you consult with an accountant who wasn’t ACA, ACCA or CIMA accredited? Or would you seek the help from a doctor who was not approved by medical councils?
Do you really need to hire a public relations agency based in central London?
When it comes to hiring a new agency to support your business school with external engagement, the criteria can be pretty specific. After all, commissioning this agency to work with you will be an investment of sorts. The funds you allocate to paying for external PR support will inevitably be diverted from – or at least unavailable to – other initiatives or ventures.
The real advantages and disadvantages of public relations
Public relations, or PR, is all about the way organisations communicate with the public, promote themselves, and how to build a positive reputation and public image.
Gender equality in higher education
My colleague Stephanie Mullins and I recently gave a webinar on how to why we must highlight the successes of women in higher education through the media - and how to do it (for those of you who missed it and would be keen to take a look – its available for free on-demand on our website!)
What is a public relations consultancy and how can they help a university?
Student enrolment numbers for universities took a hit during the COVID-19 pandemic over anxieties about a lack of face-to-face teaching. Higher education institutions looking to recover or continue to excel need to get the message out that their courses are still worthwhile investments, and as such they need a strong public relations (PR) campaign.
Building a community of advocates (why, who and how)
In Education PR, there are a number of different approaches you can take to boost the profile of your business school or university in the media depending on what your specific goals are.
Marketing can exist without PR but why would you want it to?
Wondering how PR and marketing work hand in hand? There is often confusion if PR is a part of marketing or is it an independent function. How much do they differ? Or is there a fine line between the two?