Education PR Blog

10 reasons NOT to invest in media relations

10 reasons NOT to invest in media relations

It may be counterintuitive, since we are a media relations company, to write a blog telling our audience why they simply shouldn’t bother engaging with the media – or employing an agency to do it for them. Sounds a bit like we’re shooting ourselves in the foot, doesn’t it?
Why it’s easier to succeed with press coverage than you might think

Why it’s easier to succeed with press coverage than you might think

When it comes to securing press coverage and working with the media, you may be apprehensive or unsure.
What are the best photos to use for media opportunities?

What are the best photos to use for media opportunities?

Photos are a really important part of every media opportunity. There are very few articles, press releases, or comment pieces that I have worked on that haven’t required a photo upon publication.
Why PR will keep student applications rolling in over the holidays

Why PR will keep student applications rolling in over the holidays

As the holiday season approaches, professors, students and staff are beginning to look forward to a much-needed relaxing break – especially after what has most-likely been a busy, challenging 2021.
If at first you don’t succeed…

If at first you don’t succeed…

You can’t always get it right. Sometimes, regardless of the amount of thought you put into an idea, the time you spend tweaking the pitch or the number of journalists you’ve contacted, the results you so desperately want just don’t come through.
Where now for international higher education?

Where now for international higher education?

COVID-19. Cuts. The climate crisis.
Are you under the curse of vanity PR?

Are you under the curse of vanity PR?

Would you like to see your name in flashing lights?
Top tips for academics writing for media

Top tips for academics writing for media

Writing for media can be a challenging task. It can be hard to translate thoughts onto paper. Knowing exactly what the media or your audience are interested in might not be obvious. How do you put an authentic spin on a topic?
BlueSky Education: taking a global view of the student experience

BlueSky Education: taking a global view of the student experience

In an increasingly globalised world, international study is considered by many to be more desirable and important than ever. With over six million students choosing to take up their studies in a new or different country, access and the ability to study and build invaluable relationships with people from all over the world is right at students’ fingertips.
Top tips for a successful pitch

Top tips for a successful pitch

A more personalised and targeted method of disseminating interesting information about your institution or organisation to journalists is through pitching. Pitching involves suggesting a potential story idea to a journalist for a piece that you can provide content or comment for.
How business schools can attract international students and increase revenue

How business schools can attract international students and increase revenue

International study is more popular than ever, with international students making up 20.7% of the total student population. Doors to countries are opening up following the isolation that COVID brought and students are more willing to travel around the globe to study on the best programmes at the best business schools. It can be hard to attract international students when there is such a huge market and the selection of business schools is vast. However, the international market should not be seen as a challenge but rather as an opportunity for business schools to showcase their brilliant programmes, faculty and reputation.
How business schools and universities can use SEO content

How business schools and universities can use SEO content

In recent years Search Engine Optimisation (SEO) has become a term that we have all heard more and more. Indeed, SEO is an essential digital marketing tool that businesses benefit from massively, yet even if you have a basic understanding of what it involves, it is still hard to grasp just how effective it can be, and what makes good content/SEO.
Top 5 tips for higher education PRs

Top 5 tips for higher education PRs

If you want to be a good PR person then you need an effective strategy. Working in the media is competitive and PR is often more of an art form than a sales technique. If you know how to use PR correctly, you can make your message stand out and boost your institution’s success. Here are my top 5 tips for PR professionals working in higher education to help you achieve your goals.
How to create content people actually search for

How to create content people actually search for

One of the first things you’re told when trying to create an online presence – whether for an institution, for a programme or for an individual, is that, to create an impact, you need content.
How to demonstrate the value of your press coverage

How to demonstrate the value of your press coverage

For as long as public relations has existed, the industry has needed to demonstrate the value of press coverage. At the end of the day, it showcases the value of the work, maintains interest in comms expertise, helps to justify investments in PR, and helps to prove it’s worth.
Who is the most followed on the Thinkers50 list?

Who is the most followed on the Thinkers50 list?

When launched in 2001, Thinkers50 was the first-ever global ranking of management thinkers. Since then, it has published a new list every two years, and remains the premier ranking of its kind.
Video media uploads increased 80% year on year in 2020 - are you utilising video content?

Video media uploads increased 80% year on year in 2020 - are you utilising video content?

Video content has become ever so popular these days, and it’s no surprise! It is an easy to digest format, that often gives our eyes a break from the overwhelming amount of text we look at all day long.
Content marketing: how to make the most of your content

Content marketing: how to make the most of your content

According to HubSpot’s 2021 State of Marketing Report, 82% of marketers actively use content marketing to achieve their branding goals. Up 17% since 2020, content marketing is recognised by many professionals as an effective, tried and tested means of attracting, engaging and retaining new audiences and customers – and in the case of business schools, prospective applicants.
6 tips on how to implement a long-term PR strategy effectively

6 tips on how to implement a long-term PR strategy effectively

Public relations is no quick win. Though first impressions certainly do count, you might not change people’s minds, their behaviour or make them act differently on your first engagement with them. It’s often a lengthy process, which takes time and patience – at the end of the day people don’t generally jump into decisions lightly.
How PR for research supports an institution's REF submission

How PR for research supports an institution's REF submission

It is absolutely vital that academic research has impact, especially for the Research Excellence Framework, the system for assessing the quality of research in UK higher education institutions – and PR can help academics reach people who can use the insights to make real changes in society and companies.
How to use news trends to gain great coverage for your clients

How to use news trends to gain great coverage for your clients

As many countries look to return to some sort of normality – businesses begin to reopen, workers start returning back to the office, and universities welcome students back onto campus – the media landscape is changing too. You’d be forgiven for thinking that covid-19 has completely dominated the news over the last year and a half – and you’d pretty much be right.
5 top tips for developing a PR strategy for business school rankings

5 top tips for developing a PR strategy for business school rankings

Barely a month goes by without a media league table of the world’s top universities and business schools. One month, it’s the rankings for business schools in Europe and the next it’s the rankings for MBAs, followed by rankings for Master’s programmes. The rankings for business schools and universities can feel constant and the wide variety of ranking tables published by a number of sources such as Forbes, The Economist, the Financial Times, and QS means that many schools can frequently see significant rises and falls.
How to boost applications to your EMBA using PR

How to boost applications to your EMBA using PR

Business schools around the world offer a vast selection of postgraduate courses, some of which are more commonly offered amongst institutions, such as Master in Management, Master in Finance, or MBA courses, as well as some uncommon, more specialised programmes, such as a Master of Management in Energy or a Master in Auditing. One postgraduate course that is offered at many different business schools is the Executive MBA (EMBA).
Top tips for creating a viral press release

Top tips for creating a viral press release

A press release is a vital tool when working in PR or comms for a university or business school. It is a great way to disseminate information quickly to a large number of people, whether that’s new or interesting research from your institution or information on new programmes that you want to share with journalists.
Understanding the media: tips for business schools and universities

Understanding the media: tips for business schools and universities

Another month, another influx of pioneering research papers. But which ones are destined for the headlines? The first step to securing phenomenal press coverage for business schools and universities is to identify exactly which research, and which student or alumni success stories, are most likely to catch the media’s attention. It’s equally vital to know when material lends itself to a press release, to an opinion editorial or to interview articles.
Industry 4.0 and the future of work

Industry 4.0 and the future of work

Industry 4.0: it’s a term that’s become pretty commonplace in recent years.
Business schools are like companies and so benefit from media exposure

Business schools are like companies and so benefit from media exposure

Today, there is more competition than ever between business schools as more and more are offering top-class programmes, innovative learning tools, and an extremely high-caliber of teaching. As such, international higher education markets are growing rapidly every year, which has indeed made the task of attracting leading academics and students more difficult than ever.
How your faculty can best promote their research via social media

How your faculty can best promote their research via social media

The use of social media has grown rapidly over the last decade, and even more so in the last year alone. In a time where we were unable to interact face-to-face, technology and social media platforms have been key, not only for keeping in touch with family and friends, but also to help keep businesses afloat.
PR opinions on topics in the business press

PR opinions on topics in the business press

Getting in on the conversation is a well-trodden means to gain media coverage. This piggy-back method by responding or talking about key issues on the news agenda can be highly productive. It can help to enhance reputation or credibility by showcasing a university or business school’s knowledge and expertise in fields at the centre of the news agenda.
Research that captures the media's attention and why

Research that captures the media's attention and why

For countless business schools and universities worldwide, the research that they produce defines them.
How can PR set your brand apart from others?

How can PR set your brand apart from others?

Some brands are simply just synonymous with what they want to be known for. Apple are synonymous with leading cutting-edge technology, Tesla with cutting-edge manufacturing innovation and BlueSky Education, with unrivalled education PR knowledge 😉
How to get broadcast media opportunities

How to get broadcast media opportunities

Broadcast media can include a number of coverage types ranging from television and radio to podcasts.
What makes a good client PR relationship?

What makes a good client PR relationship?

Public relations agencies are, by definition, client-focused businesses. Without clients, we don’t exist. Doing great work for clients and keeping them happy is what we’re all here for, of course.
How to market Master's degrees taught in English

How to market Master's degrees taught in English

Today, master's degrees are surging in popularity, and the number of master's programmes on offer within business schools is growing every year, especially those taught in English.
CISION 2021 Global State of the Media report

CISION 2021 Global State of the Media report

What education comms professionals need to know 2020 was a unique year to say the least, the COVID-19 pandemic had a huge impact on everything and left people looking to the media for information to help them guide them through it.
How higher and business education PR has evolved

How higher and business education PR has evolved

It’s natural to expect that, over the course of time, the ways in which a university or business school operates will change. The past five years alone have been testament to just how much the world of education has evolved; the advancements in and preferences for online education over classroom-based learning for example, or the shift in curriculum focus to highlight increasingly important topics such as ethics and sustainability, all in the pursuit of providing a better, more valuable experience for students.
The competition to attract academics – and how PR can help

The competition to attract academics – and how PR can help

The competition to attract élite faculty has never been more intense.
What is graduate management education? And how to use PR to promote it

What is graduate management education? And how to use PR to promote it

In 1819, ESCP business school, as it’s now known today, was launched as a Ecole Spéciale de Commerce et d'Industrie, teaching students on key topics like entrepreneurship and business. This was the birth of graduate management education, and helped forge the pathways for other leading institutes in this area like Harvard, Wharton and Stanford – who have gone on to educate, hone and develop some of the world’s leading thinkers, politicians and CEOs.
Top PR fails of 2020 – lessons for universities and business schools

Top PR fails of 2020 – lessons for universities and business schools

It goes without saying, that 2020 will go down in history for a number of reasons: the COVID-19 pandemic, Brexit, Trump’s response to the election and the attack on the US Capitol, just to name a few.
Why seeing 6,000 to 10,000 ads a day makes PR more important

Why seeing 6,000 to 10,000 ads a day makes PR more important

Thanks to the rise in digital adverts, recent surveys tell us that we see 6,000 to 10,000 ads every single day – and the shocking thing is most of us don’t even notice them.
PR Lessons learnt from Colin vs Cuthbert

PR Lessons learnt from Colin vs Cuthbert

We can all learn PR lessons from events we see in the news every day. From the prime minister to football managers, the potential for negative media attention is never far away. What is important however is how your organisation responds to this media, and how you turn scrutinised blunders into something positive.
One tried and tested strategy to deliver media coverage for Executive Education

One tried and tested strategy to deliver media coverage for Executive Education

The pandemic has without a doubt made major changes to the higher education sector, changes that are likely to remain.
Should PR feature in your student recruitment funnel?

Should PR feature in your student recruitment funnel?

(Here’s a hint: the answer is YES!) When choosing where to study my own degree I didn’t just stick to reading university prospectuses and the rankings, I also took the time to look at what other people were saying about the institution and its programmes outside of what the universities chose to share. I read the stories of alumni and I took note of students who’d shared their experiences in newspapers, magazines and blogs.
A lesson in dealing with poor performance

A lesson in dealing with poor performance

Deliveroo suffered one of the worst stock market debuts on record, seeing their shares drop by 30% on opening day, which wiped around £2 billion of their market value. According to Yahoo! Finance, their stock slumped a further 1.9% after opening on the second day.
How to do PR for Executive Education

How to do PR for Executive Education

2020 was a tough year for many in Executive Education. A number of organisations pressed pause on their programmes with leading business schools. Given the fact that much of in-person learning grinded to a halt, learning and development took a back seat as companies grappled with the immediate impact on their company, and many saw their own revenues fall, during the pandemic.
Are PR agencies worth it?

Are PR agencies worth it?

What is PR? As an institution, you might be interested in hiring a PR agency and wondering whether PR agencies are worth it.
How public relations improves your online reputation

How public relations improves your online reputation

How do you successfully improve your online reputation? Well, the key is to listen to what your potential students are talking about. To monitor where your competitors are appearing and to anticipate where your industry is heading. It’s about being and staying ahead of the curve.
International Women’s Day 2021 – What does it mean to BlueSky Education?

International Women’s Day 2021 – What does it mean to BlueSky Education?

International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. Marked annually on March 8th, International Women's Day (IWD) is often seen as one of the most important days of the year to celebrate women's achievements, raise awareness about women's equality, and fundraise for female-focused charities.
The importance of consistency

The importance of consistency

In today’s multiplatform online world, maintaining a consistent marketing message and strong brand presence is more important than ever. Over the last decade, the rise of social media and technology means that it is easier than ever to find information on an organisation, and the brand is highly visible to consumers throughout the word.
Why tone of voice has become so important during the pandemic

Why tone of voice has become so important during the pandemic

Messaging has always been important for business schools. Whether for marketing communications, external media engagement or internal comms, how institutions frame key messages has long been crucial. This has never been truer than during the COVID-19 pandemic.