Free on-demand webinars available to watch now
How recruitment marketing can drive new business
How to measure ROI from recruitment marketing
Maximising business development success
Creating a PR and marketing strategy that works
Turning your content into revenue
How to deal with a PR crisis
How to stretch your media coverage
How use social media to attract a diverse pool of candidates
eBooks, whitepapers and downloadable resources
How recruiters can make money from PR & marketing
The ultimate 2024 recruitment marketing report
Formulating a effective communications strategy for the recruitment sector
Building recruitment marketing and PR into your business development strategy
Moving up the value chain: Strategies for developing an executive search offering
Blog benchmarking report
Recruitment blogging checklist
Recruitment marketing checklist
21 ideas for engaging social media content
5 day leads challenge
10 steps to establish a strong personal brand on LinkedIn
Get content like this straight to your inbox
BlueSky PR in the press
Articles, mentions, advice and guest blogs from the BlueSky PR team.
- We're PR crisis managers. Here's how we do damage control when we say something stupid
- Get the message: AI, PR & marketing - page 30
- How to attract and retain the best marketing (& creative) talent
- Will Threads ever take over from Twitter?
- 29 questions you must ask yourself to establish your brand
- Recruitment blogging: 7 tips to climb the search engine rankings
- Eleven ways PR can improve a brand’s customer relations
- 5 ways that marketers will need to drive value in 2021
- The secrets to using social media for recruitment
- Have you noticed a decline in your organic reach across social media?
- How your recruitment firm can use Facebook job postings to source quality candidates
- Winning at LinkedIn in 2021
- Lockdown leadership lessons
- Social media recruitment in 2021
- Update your recruitment marketing strategy for 2021 and beyond
- 21 free recruitment marketing resources
- Marketers mistakes
- Content marketing and PR in ‘the better normal’
- Three things your recruitment firm needs to stop doing on social media in 2021
- Hit your target
- How to improve your social media content
- Marketing communications in the 'new normal'
- 2020 recruitment marketing
- 5 reasons why your recruitment firm should be using social media advertising
- Why your personal brand is even more important in 2021
- 5 ways that marketing will continue to evolve in 2021
- Adapt your marcomms
- Getting To Know You: Tracey Barrett, Managing Director, BlueSky PR
- Social media navigation
- Talent tech trends
- PR makes the most of working from home during the pandemic
- Experts call on recruitment firms to address the gender imbalance at board level
- A quarter of recruitment firm leaders are female - suggesting gender imbalance, study finds
- The value of PR and content for Recruiters
- Recruiter 360 TV
- Instagram Blackout: How invisible stats will change the world of influencer marketing
- Getting traffic to your site isn’t enough, it has to convert
- 6 Steps to Becoming a Top Media Spokesperson
- History of PR: Communication before the internet
- Why I hate the use of the term 'game changer'
- How creators are using video as their most effective event promotion tool
- How to plan your recruitment firm’s social media strategy
- Has technology made old-school recruitment irrelevant?
- How to use PR & marketing to improve your business development strategy
- The future of PR
- The year ahead and what it means for the recruitment industry
- Why your marketing strategy needs to include mobile
- How to become a spin doctor
- Brand new you
- Spending half the day on your feet reduces risk of heart attacks and cancer, study says
- An expert guide to getting a job in PR
- Social media and the candidate experience
-1.png "Untitled design (12)-1")
More from our blog
How to view your competitors’ social media ads
Did you know that you can find paid social ads your competitors in the recruitment industry are running?
Why I wouldn't employ Adam!
You've probably heard about the unemployed graduate Adam who blew his last £500 on a billboard ad featuring a huge picture of himself and a link to...
Why Elon Musk shouldn’t have dropped his PR team
Elon Musk is never far from the news, and not always for the most positive reasons. This is why it was a surprise to see the Tesla and PayPal founder...
How to ensure your face-to-face meetings are worth the time - guest blog
If you’ve found yourself at work thinking, “This meeting could’ve been an email,” you’re not alone. One of the big things the pandemic revealed was...
7 types of content marketing recruitment firms should be using
Content needs to be at the heart of every recruitment firm’s marketing strategy. When produced and utilised correctly it enables your business to...
Beware of fake awards
Awards - it's great to be a winner! But... because we all love to win, scam artists have cottoned on and now bombard you with opportunities to show...
How to run a Facebook competition: The rules you need to know
We often receive queries from businesses asking how to run competitions on Facebook and what the rules are. In this blog post, I will outline the key...
Instagram Reels: What recruitment marketers need to know
Has your recruitment agency tried Instagram Reels? In this blog, we will:
The importance of communicating effectively with your audience
We live in a significantly more interconnected world than at any other point in history and sectors like recruitment are becoming increasingly...
Why you should be using the ‘rule of thirds’ in your social media strategy
One of the most common dilemmas facing recruitment marketers when it comes to producing a social media strategy is deciding on the content mix. What...
Top 5 reasons why your recruitment firm should hire a PR agency
Public Relations, or 'PR', for recruiters is all about the way you communicate with your target audience, promote yourself, and build a positive...
How to create candidate personas for recruitment marketing
In an increasingly candidate-led market, it is more important than ever that your recruitment firm’s marketing is as effective as can be. Candidate...
I'm billing time!
A bit tongue in cheek this but those of you of a certain vintage will remember a song called Time After Time by Cindi Lauper. There was a...
Crisis 101: top tips for dealing with a PR emergency
{% video_player "embed_player" overrideable=False, type='hsvideo2', hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False,...
Maximise Your Marketing with an Effective Content Calendar
Whether you are working alone or as part of a team, a content calendar is a quick and efficient way to streamline your marketing process. In this...
Q&A with Tony Goodwin, Chairman and Founder of Antal International
Antal International is a global executive recruitment organisation with 110+ offices in more than 35 countries. We caught up with Chairman and...
The H&M nightmare
Unless you’ve been hidden under a rock for the past week you’ll have heard of H&M’s recent marketing campaign which saw a young black child wearing a...
A look at WhatsApp’s approach to PR: And why recruiters should use it as an engagement tool
Since being founded in February 2009 as a way for co-founder Jan Koum and his mum to stay in touch with their family back in Ukraine, WhatsApp has...
The best employer brands – and what you can learn from them
We recently looked at the importance of building a strong employer brand – which is particularly key now, before the job market rebounds in the...
Why people read blogs
Blogging has been around for over two decades now, and it's safe to say that it's not going anywhere anytime soon. In fact, according to WordPress,...
14 email marketing tips for recruiters
When used correctly email marketing can be an extremely effective channel for recruiters to engage with potential candidates and clients. In this...
5 ways to achieve work-life balance when working remotely - guest blog
Remote working is here to stay. It's been over a year now that most organisations have gone fully remote (whether temporary or long term) or adopted...
How to get more engagement on your social media
With 45% of the total world population using social networks, businesses now have a fantastic and cost-effective way of reaching potential customers...
7 most common content marketing mistakes (and how to avoid them)
A successful content marketing plan can become your strongest ally in attracting clients and candidates and retaining your current audience’s...
PR skills training: why it matters
We’ve previously written on why public relations is an art, rather than a science. However, that doesn’t mean that PR skills training isn’t vital to...
6 big differences between PR and recruitment marketing
Are you a recruitment agency looking to build and promote your brand? Public relations and marketing are two important tactics that can help you...
Building your brand through content contribution - guest blog
A few years ago, I came across an idea called 'pay it forward'. If you are unfamiliar with it, it's actually rather a nice idea that simply promotes...
Why authenticity is key in communication
Authenticity is a key trait for any hiring expert, and it’s becoming increasingly important as a cornerstone of wider external communications...
Why prioritising PR is crucial for recruitment firms in 2025
In uncertain economic times, investing in your brand's PR and visibility should be a top priority, not an afterthought. Gaining a consistent media...
Why you should audit your EVP annually
The employment market is evolving rapidly, you won’t need us to tell you that. However, businesses that want to win the war for talent need to evolve...