International PR for Higher and Business Education

We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media coverage was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.

LinkedIn boasts an impressive 830 million members in more than 200 countries worldwide. So surely it presents an opportunity for the savvy PR? However, like most social networking sites it’s overcrowded and noisy, making it difficult for anyone to make a real impact.