BlueSky Education takes a holistic approach to helping clients engage in the most effective way with their key target audiences, from potential students and new faculty hires to corporate buyers, partner institutions and funding bodies. We secure compelling coverage in influential media titles all over the world, always maintaining our commitment to excellence, impact and service.
We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media profile was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.
Public relations is often all about improving and increasing the image of a brand or institution. It makes sense that a key part of the process is therefore measuring its success. Just like anything else you invest in, you want to make sure the service you get is worth it but, in the PR industry, is that easier said than done?
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