International PR for Higher and Business Education

We were initially engaged to raise the global profile of LSE IDEAS, LSE's foreign policy think tank, currently ranked Europe's top university-affiliated think tank. Our focus was on their Executive Masters in International Strategy and Diplomacy and two bodies of research, one looks into how companies can help support the UN’s Sustainable Development Goals and the other looks at why people become radicalised.

(Here’s a hint: the answer is YES!) When choosing where to study my own degree I didn’t just stick to reading university prospectuses and the rankings, I also took the time to look at what other people were saying about the institution and its programmes outside of what the universities chose to share. I read the stories of alumni and I took note of students who’d shared their experiences in newspapers, magazines and blogs.