International PR for Higher and Business Education

We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media coverage was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.

Watching Love Island, the home of influencers, which this year was sponsored by ‘Just Eat’, I was reminded of the true power of PR. Despite ‘Just Eat’ spending  huge amount on a TV marketing campaign, they were unfortunately outshone as in the final episode, watched by 3.4 million people, a contestant claimed they ‘couldn’t wait to get home and order a ‘Deliveroo’, ‘Just Eats’ main competitor. A pretty powerful statement.