International PR for Higher and Business Education

We were selected by Nazarbayev University, a higher education institution in the capital of Kazakhstan, to enhance their global media profile. One of their goals for enhancing their international media coverage was to increase the number of international student applications and admissions. This can be achieved in a number of ways including student diaries, graduate outcomes, faculty profiles, and research outcomes, all demonstrating to potential students what the school can offer them.

It may be counterintuitive, since we are a media relations company, to write a blog telling our audience why they simply shouldn’t bother engaging with the media – or employing an agency to do it for them. Sounds a bit like we’re shooting ourselves in the foot, doesn’t it?