From how to improve online dating success – top tip: forget the anonymity feature – to how to navigate retirement, 2016 was a varied year in the world of press releases and pitches for our clients here at BlueSky Education. As another year ended, I looked back on the research I worked on during the past 12 months and highlighted some of my favourites.
Some business schools that are world-renowned – Harvard, Stanford, and Wharton to name a few – can rely on little else but their name. However, for the great number of other institutions operating in an increasingly competitive global marketplace, it is essential to promote what they represent. Who are you? Communication is now faster and wider-reaching than ever, yet, this also comes with the drawback of dwindling attention spans. Thus, getting your message across clearly has become more difficult. So, in an age where few are willing to accept that what you are selling is actually unique, how can you establish that all important USP?