POSTED BY Jonny Stone

European business schools in a post-COVID world

European business schools in a post-COVID world

“You could say everything has changed.”
Turning content into faculty

Turning content into faculty

PR, communications and media relations are all important to business schools for a whole host of reasons, such as securing ranking positions, stakeholder management, and attracting the best applicants. But one reason that’s sometimes forgotten is that PR is one of the most effective ways of attracting leading faculty.
How to demonstrate the value of online learning by using the media

How to demonstrate the value of online learning by using the media

As we begin to look beyond the COVID-19 crisis and towards what the future holds for higher and business education, one thing is clear: online learning is going to play a huge role.
What is an internal PR role?

What is an internal PR role?

When we talk about public relations, people usually think about it almost exclusively in an external capacity, i.e. looking to create a positive image of your company or organisation in the eyes of people and bodies outside of your institution.
How to attract international students to online degrees

How to attract international students to online degrees

We live in a world that is becoming more and more interconnected every day. This has never been more apparent than in the business education sector. Now more than ever before, students are willing to travel all over the world to study on the best programmes at the best business schools. This makes the business education sector well-and-truly a global marketplace. And with that, it makes it an incredibly competitive marketplace!
Crisis communications for business schools during the coronavirus pandemic

Crisis communications for business schools during the coronavirus pandemic

I think it would be fair to say that right now we are faced with the one of the greatest issues of our generation: COVID-19.
Top tips for engaging with the media in 2020

Top tips for engaging with the media in 2020

It’s January 2020, and with the start of the New Year comes people’s New Year’s resolutions, whether that’s getting fit for the summer, being better with your money, or spending less time watching Netflix.
Best PR and marketing campaigns of 2019

Best PR and marketing campaigns of 2019

Having a strong PR and marketing campaign is absolutely vital to success in business education. Universities and schools alike need to be able shape their brand to the world in order to compete on the global stage of the education sector.
How to get coverage in education press

How to get coverage in education press

Nowadays, achieving coverage for your business school or university is a challenge to say the least.
PR lessons from the life and times of Boris Johnson

PR lessons from the life and times of Boris Johnson

Our Prime Minister, (I can’t believe I’m saying this) Boris Johnson, has had a challenging few weeks to say the least. He’s currently engulfed in a PR nightmare for the ages, and every day the situation for poor Boris seems to get worse. However, I don’t really feel sorry for him, as he’s brought it all on himself. He has successfully become one of the most divisive political figures of the last 30 years, and he’s only been in office since the end of July.
Why relationship building is essential for PR success

Why relationship building is essential for PR success

Relationship building is key when it comes to gaining success in public relations – especially in the world of business schools. 
Cut out the complex words to get media attention

Cut out the complex words to get media attention

From the Daily Mirror to the Wall Street Journal, pretty much every widely-read newspaper uses clear language for their readers.
The press release: much maligned but still important

The press release: much maligned but still important

“The press release is dying.”
What is Business School PR really about?

What is Business School PR really about?

If you were to throw out the question ‘What does business school PR entail?’ to a number of people you’ll probably get at least one of these three answers: