POSTED BY Jonny Stone

Why tone of voice has become so important during the pandemic

Why tone of voice has become so important during the pandemic

Messaging has always been important for business schools. Whether for marketing communications, external media engagement or internal comms, how institutions frame key messages has long been crucial. This has never been truer than during the COVID-19 pandemic.
Long-term changes to business education

Long-term changes to business education

In the fourth episode of season two of the BlueSky Education Thinking Podcast, BlueSky’s Stephanie Mullins and Kerry Ruffle, alongside International BizEd Guru, Matt Symonds, discuss long-term changes to business education as a result of the COVID-19 pandemic. Also in the episode, Steph is joined by Hanna-Leena Pesonen, Dean of Jyväskylä University School of Business and Economics, as well as BlueSky Education’s Jonny Stone and Kate Mowbray, and Jonathan Simon, Director of Marketing and Communications at the Telfer School of Management.
Winning PR strategies

Winning PR strategies

Having a winning PR strategy is vital to the broader success of any organisation, in any field, providing any service.
Equality and diversity

Equality and diversity

In episode three of the second season of the BlueSky Education Thinking Podcast, BlueSky’s Stephanie Mullins and Kerry Ruffle are joined once again by International BizEd Guru, Matt Symonds, to discuss the importance of diversity in business education. Also in the episode, Stephanie sits down with Sunitha Narendran, Director of Roehampton Business School, as well as BlueSky Education colleague, Kyle Grizzell.
Measuring the impact of PR

Measuring the impact of PR

Truly understanding and being able to measure the impact of PR is key for anyone working in or around the communications space.
European business schools in a post-COVID world

European business schools in a post-COVID world

“You could say everything has changed.”
Turning content into faculty

Turning content into faculty

PR, communications and media relations are all important to business schools for a whole host of reasons, such as securing ranking positions, stakeholder management, and attracting the best applicants. But one reason that’s sometimes forgotten is that PR is one of the most effective ways of attracting leading faculty.
How to demonstrate the value of online learning by using the media

How to demonstrate the value of online learning by using the media

As we begin to look beyond the COVID-19 crisis and towards what the future holds for higher and business education, one thing is clear: online learning is going to play a huge role.
What is an internal PR role?

What is an internal PR role?

When we talk about public relations, people usually think about it almost exclusively in an external capacity, i.e. looking to create a positive image of your company or organisation in the eyes of people and bodies outside of your institution.
How to attract international students to online degrees

How to attract international students to online degrees

We live in a world that is becoming more and more interconnected every day. This has never been more apparent than in the business education sector. Now more than ever before, students are willing to travel all over the world to study on the best programmes at the best business schools. This makes the business education sector well-and-truly a global marketplace. And with that, it makes it an incredibly competitive marketplace!
Crisis communications for business schools during the coronavirus pandemic

Crisis communications for business schools during the coronavirus pandemic

I think it would be fair to say that right now we are faced with the one of the greatest issues of our generation: COVID-19.
Top tips for engaging with the media

Top tips for engaging with the media

With the start of the New Year comes people’s New Year’s resolutions, whether that’s getting fit for the summer, being better with your money, or spending less time watching Netflix.
Best PR and marketing campaigns of 2019

Best PR and marketing campaigns of 2019

Having a strong PR and marketing campaign is absolutely vital to success in business education. Universities and schools alike need to be able shape their brand to the world in order to compete on the global stage of the education sector.
How to get coverage in education press

How to get coverage in education press

Nowadays, achieving coverage for your business school or university is a challenge to say the least.
PR lessons from the life and times of Boris Johnson

PR lessons from the life and times of Boris Johnson

Our Prime Minister, (I can’t believe I’m saying this) Boris Johnson, has had a challenging few weeks to say the least. He’s currently engulfed in a PR nightmare for the ages, and every day the situation for poor Boris seems to get worse. However, I don’t really feel sorry for him, as he’s brought it all on himself. He has successfully become one of the most divisive political figures of the last 30 years, and he’s only been in office since the end of July.
How to attract faculty

How to attract faculty

Business schools and universities are successful for a whole host of reasons – their longevity, their location, their contribution to the society around them, but their life blood is the quality of their teaching and research – and for this they need the best academics.  
Why relationship building is essential for PR success

Why relationship building is essential for PR success

Relationship building is key when it comes to gaining success in public relations – especially in the world of business schools. 
Cut out the complex words to get media attention

Cut out the complex words to get media attention

From the Daily Mirror to the Wall Street Journal, pretty much every widely-read newspaper uses clear language for their readers.
The press release: much maligned but still important

The press release: much maligned but still important

“The press release is dying.”
What is Business School PR really about?

What is Business School PR really about?

If you were to throw out the question ‘What does business school PR entail?’ to a number of people you’ll probably get at least one of these three answers: