POSTED BY Olivia Nieberg

International Women’s Day 2021 – What does it mean to BlueSky Education?

International Women’s Day 2021 – What does it mean to BlueSky Education?

International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women. Marked annually on March 8th, International Women's Day (IWD) is often seen as one of the most important days of the year to celebrate women's achievements, raise awareness about women's equality, and fundraise for female-focused charities.
What did BlueSky Education achieve throughout 2020?

What did BlueSky Education achieve throughout 2020?

2020 was an incredibly difficult year for many, but it's important to look at the positives and appreciate our achievements as well.
The benefits of digital PR in higher education

The benefits of digital PR in higher education

The early days of PR largely involved networking with journalists over the phone, face-to-face meetings, and building relationships with them in order to get companies, institutions and clients into newspapers and magazines. As such, prior to the internet, PR traditionally focused on print-based publications, TV and radio. But is it even PR now if we don’t include online media? With the growth of online marketing, the majority of PR professionals both in-house and in agencies today have shifted their focus further towards digital PR, with online publications becoming more and more influential.
What applicants search for when deciding on a university

What applicants search for when deciding on a university

Millions of students from across the world go into higher education each year, but with each selecting from thousands of universities and business schools around the world, it is vital that you understand what students are searching for when deciding on where to study, and how to get your school to stand out from the crowd.
How can business schools turn content into corporate partnerships?

How can business schools turn content into corporate partnerships?

Institutions can highlight their successful partnerships through PR activity – and attract new ones in the process Business schools are natural partners for many organisations, from big corporate companies to charities and non-profits. These partnerships work both ways – from the partner’s side of things, many organisations see partnering with business schools as an opportunity to give themselves an edge over the competition, as well as giving them access to some of the world’s best business talent of the future. From a business school perspective, big partnerships can bring successful internship opportunities for their students, international study trips, consulting projects as part of courses, and ultimately recruitment opportunities for their graduates. It is therefore essential that business schools highlight their successful partnerships through PR activity so they can not only showcase the fantastic work they are doing together, but to also attract further partners in the future, and potential students.
COVID-19 has increased the need for business school expert opinion

COVID-19 has increased the need for business school expert opinion

2020 has been the year of the expert, and this is because the global pandemic has increased the media and the public’s desire for academic and expert opinion to make sense of an unprecedented situation. As the world collectively comes to terms with the magnitude of Covid-19’s impact on all aspects of society, we all need something we can rely on – expert opinion and insight.
Business School events going virtual

Business School events going virtual

The Covid-19 pandemic has required the global population to make drastic changes to their day-to-day lives, remaining distant from friends and family while working and studying remotely.
Why PR plans are important if you want to attract students to your business school

Why PR plans are important if you want to attract students to your business school

As universities and business schools around the world face an increasingly competitive recruitment environment, and challenges surrounding the ongoing Covid-19 threaten student intake, it’s vital that educational institutions come up with progressively creative and strategic ways in order to attract students.
How business schools can use Twitter to maximise ROI from PR

How business schools can use Twitter to maximise ROI from PR

Within the last 15 years, social media has completely infiltrated our lives – both personally and professionally. From a business perspective, it could be argued that Twitter is the most effective platform to engage with.
How to get coverage in political press

How to get coverage in political press

Political press is a broad branch of journalism, and every day we are infiltrated with political news – in print, on the TV, radio, and of course our digital devices. Indeed, the variety of political media outlets and publications reflect the huge variation of political opinion across the globe.
How to get coverage in finance press

How to get coverage in finance press

Financial news outlets attract some of the biggest readerships and are amongst some of the most well respected in the world, with the Financial Times, Bloomberg, The Economist and Reuters amongst some of the most popular.
Why networking events are important in Business Education PR

Why networking events are important in Business Education PR

Life is busy, and it’s very easy to come into work and go about your daily routine, Monday to Friday, sitting at the comfort of your desk. Drafting press releases, writing articles, and sifting through the vast amount of emails you may receive every day is time consuming, and it’s therefore understandable why you may ignore an invitation to a conference or networking event.
How to effectively work with media in the UK

How to effectively work with media in the UK

The UK has a vast media landscape With a population of over 66 million, and over 100 daily and 450 non-daily newspapers, the UK is a nation of avid media consumers. Dating back to the 1620’s, the UK press has extensive history, and continues to be one of the most respected, diverse, and widely read national press across the globe.
Are PRs doing their homework? What we learnt from MaKi 2019

Are PRs doing their homework? What we learnt from MaKi 2019

The BlueSky Education team have just returned from another fantastic MaKi business media conference, and as always, we were delighted to sponsor the event!
How PRs should prepare for business education conferences

How PRs should prepare for business education conferences

Business education conferences can be very productive, but they can be a stressful experience if you do not prepare properly.
Top 3 PR Quotes

Top 3 PR Quotes

Over a century ago Alvin Adams said: “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” Adams was an American businessman who pioneered express shipments by rail in the US – his words are as relevant today as they were then.