Top PR challenges for business schools and universities

We recently ran a poll asking business school and university PR and communications professionals what the most challenging aspect of their job is.

 

The results - top PR challenges

  • Writing impactful press releases
  • Achieving top tier coverage
  • Pitching research
  • Arranging international meetings for senior faculty

 

Writing impactful press releases

Our top tips:

  • Have a clear objective when writing and distributing a press release
  • Where possible keep it under 400 words
  • Use a headline that grabs a journalists attention straight away
  • Don't be afraid to be controversial
  • Ensure the first line relates directly to the headline and gives the main take away
  • Work on the basis that if a sentence or paragraph doesn’t tell you something or develop the story then strike it out
  • One quote is enough – this is your opportunity to give your release context and personality

 

Achieving top tier coverage

Top 3 tips on how academics can get the most media coverage for themselves (and their school)

 

Pitching research

Best research in the media 2016

 

Arranging international meetings for senior faculty

How to develop an international PR strategy

Subscribe to the BlueSky Blog

The personal information you provide will help us to deliver, develop and promote our products and services. Submitting your details indicates that you have read and agree to our privacy policy and cookie policy.

And don’t worry, we hate spam too! You can unsubscribe at any time.

Related post

How to effectively work with media in the US

With a population of just over 329 million...

Are PRs doing their homework? What we learnt from MaKi 2019

The BlueSky Education team have just returned...

How PRs should prepare for business education conferences

Business education conferences can be very...

How to secure media interviews for travelling faculty

International coverage is, arguably, the most...

0 thoughts on “Top PR challenges for business schools and universities