POSTED BY Katie Hurley

How to get coverage in tech press

How to get coverage in tech press

Technology is a massive topic, in the last decade it has moved from the fringes to mainstream media. This is because it has increasingly become integrated in businesses and industries so the media has had to adapt to the changing landscape. However, because tech is so popular in the media it can be very difficult to get coverage.
Why news sense is increasingly important in PR and how to develop it

Why news sense is increasingly important in PR and how to develop it

During my time at BlueSky PR, I have really noticed how much public relations and journalism link, a lot of the skills I learnt as a journalist translate into PR. The ability to write, how to use social media, how to interview someone, even my shorthand has come in handy. But one skill I’ve found to be really beneficial is having news sense.
How to engage with journalists to get the best coverage

How to engage with journalists to get the best coverage

The media is constantly changing as a result of digitalisation. The internet has become the go-to news platform, meaning getting news is quicker and easier than ever. As a result, journalists are now busier than before, so as a PR professional it’s even harder to get a response. The relationship between journalists and PR professionals is key to being successful in PR, our job is to get results and the only way this works is if journalists cooperate with us.
Why you should always meet your deadlines, and what to do when you don’t

Why you should always meet your deadlines, and what to do when you don’t

Meeting deadlines is vital. It is not rocket science to see why this is such an important rule in PR.
Why a business school’s faculty is the best comms tool they have

Why a business school’s faculty is the best comms tool they have

The international business school market is becoming increasingly crowded. There are over 13,000 business schools in the world, and you have the tough task of convincing students and faculty that your school is the right one for them.
Old fashioned PR principles still get results

Old fashioned PR principles still get results

The media and its approach to news has changed, it’s not enough to churn out a press release and hope it will be picked up by established media such as The Financial Times, Times, Telegraph and Guardian.
Increasing your chances of securing quality coverage

Increasing your chances of securing quality coverage

Any PR and communications professional will agree that securing media interest and coverage for your faculty can been a time-consuming project. On many occasions, it can be tempting to just read the synopsis of the research they give you, draft a quick email and fire it off to a number of journalists. But this doesn’t always work.
Getting the best out of a media conference - BlueSky's top 5 tips

Getting the best out of a media conference - BlueSky's top 5 tips

Every PR professional welcomes the opportunity for networking, getting face-to-face with relevant journalists, building relationships and understanding what they are looking for with regards to ideas and material.
A lesson in poetry with John Byrne

A lesson in poetry with John Byrne

When Poets and Quants first landed, many just thought that it was another business school website that covered campus news, rankings and admissions for MBA hopefuls.