Blog

The future of the Exec MBA

The future of the Exec MBA

We are excited to have started recording season two of the BlueSky Education Thinking Podcast hosted by BlueSky Education's Stephanie Mullins and Kerry Ruffle, and International BizEd Guru Matt Symonds, with guests from top business schools across the globe. Watch this space for the release date...
Why PR isn’t a luxury – it’s a necessity

Why PR isn’t a luxury – it’s a necessity

Are you wondering whether to engage in PR? Or, perhaps you’re considering reducing, or removing PR services from your institution altogether. If either of the above are true – particularly the latter – please do read on…
European business schools in a post-COVID world

European business schools in a post-COVID world

“You could say everything has changed.”
How PR can support your business school with accreditations

How PR can support your business school with accreditations

If you’re familiar with business schools you will know just how important accreditations are. Speak to any business school students and they would advise you to seek out and apply to an accredited business school. Speak to any business school Dean and they will talk about the importance of the ‘triple accreditation’.
Great PR ideas from companies around the globe

Great PR ideas from companies around the globe

2020 has been a strange year. Nobody could have predicted in early January what the world would look like post-March, as staying indoors, not hugging your friends and wearing face masks has become normal. The turbulence and uncertainty has been a nightmare for organised public relations and marketing experts, who’d likely planned their strategy and activities for the year ahead.
Why are Europe's top Deans doing so many interviews with journalists?

Why are Europe's top Deans doing so many interviews with journalists?

The COVID-19 pandemic sent shockwaves through the higher education community globally. It is no longer a short-term crisis for universities and business schools. Most were forced to shut and go online almost overnight, and many have struggled to develop a clear plan on how they can open their campuses again, with this crisis an institution must have a visible leader. It is more important than ever that Deans raise their profile within the media.
How investing in PR has worked for us – Tim Ruthven, Imperial College Business School

How investing in PR has worked for us – Tim Ruthven, Imperial College Business School

Is the impact of PR worth the cost? How might communications support help a business school? We sat down with Tim Ruthven, Director of Marketing and Communications at Imperial College Business School, to ask him why they’ve invested in PR and how it’s been successful for the school. Here’s what he had to say...
How to make your Dean famous

How to make your Dean famous

As the head of a business school or other higher education institution, a Dean is in a position of leadership with their profile inextricably linked to that of the institution – think of the Dean as the face of the school’s brand, possibly even their secret weapon.
How can business schools turn content into corporate partnerships?

How can business schools turn content into corporate partnerships?

Institutions can highlight their successful partnerships through PR activity – and attract new ones in the process Business schools are natural partners for many organisations, from big corporate companies to charities and non-profits. These partnerships work both ways – from the partner’s side of things, many organisations see partnering with business schools as an opportunity to give themselves an edge over the competition, as well as giving them access to some of the world’s best business talent of the future. From a business school perspective, big partnerships can bring successful internship opportunities for their students, international study trips, consulting projects as part of courses, and ultimately recruitment opportunities for their graduates. It is therefore essential that business schools highlight their successful partnerships through PR activity so they can not only showcase the fantastic work they are doing together, but to also attract further partners in the future, and potential students.
Turning content into faculty

Turning content into faculty

PR, communications and media relations are all important to business schools for a whole host of reasons, such as securing ranking positions, stakeholder management, and attracting the best applicants. But one reason that’s sometimes forgotten is that PR is one of the most effective ways of attracting leading faculty.
Why content marketing and PR is a marriage made in heaven

Why content marketing and PR is a marriage made in heaven

Now everyone is a media creator. Anyone can make an Instagram account, set up a Facebook page, send a tweet out. Surely that lowers the barrier to entry. If you can easily create your own media, you don’t need journalists and public relations agencies to help you, right?
How investing in PR has worked for us - Benoît Anger, NEOMA Business School

How investing in PR has worked for us - Benoît Anger, NEOMA Business School

Is the impact of PR worth the cost? How might communications support help a business school? We sat down with Benoît Anger, the Associate Dean of Corporate Development and Communication at NEOMA Business School, to ask him why they’ve invested in PR and how it’s been successful for the school. Here’s what he had to say...
5 reasons why Covid-19 should be the focus of your content marketing

5 reasons why Covid-19 should be the focus of your content marketing

Covid-19 has proven to be a real test for higher education institutions. The industry has been completely turned upside down over night. Though new research suggests student recruitment numbers are likely to still be fairly high in the UK, the Covid-19 period has still been financially challenging. So much so, that 13 UK universities announced this week they may be going bust without a government bailout.
Top tips on standing out from the competition

Top tips on standing out from the competition

In a recent episode of the BlueSky Education Thinking podcast, International Business Education Guru Matt Symonds, BlueSky Education’s Adrian Barrett and Stephanie Mullins, Sergio Oliveri of MIP Politecnico di Milano and Carrington Crisp's Ian Hawkings shared their advice and some great examples of how a business school can stand out from the competition.
Academics with more media coverage get more citations

Academics with more media coverage get more citations

Academics with more media coverage get more citations, according to new research from Brigham Young University in Utah, America. The authors in the study analysed the scientific and non-scientific impact of more than 800 academic research papers in 2007 and 2008 and found that there is a strong link between media coverage and the number of citations a research paper receives.
How internal and external PR can effectively work together

How internal and external PR can effectively work together

There are more elements to the PR function than many people first think. My colleagues and I have been talking about internal and external PR, explaining what it is why it is absolutely vital for many organisations.
The role of sustainability in business education

The role of sustainability in business education

In episode two of the BlueSky Education Thinking podcast International BizEd Guru Matt Symonds, BlueSky Education’s Adrian Barrett, Stephanie Mullins and Peter Remon, and David Woods-Hale of the Association of MBAs (AMBA) and Business Graduates Association (BGA) discussed the role of sustainability in business education.
Why hire a PR agency

Why hire a PR agency

Public Relations is an exceedingly broad area used by a whole host of varied clients, from politicians and actors to universities and businesses. The set of goals and needs can differ greatly from one client to another: an actor might want to boost their profile for a new film or fix their image after some bad publicity while a university might be launching a new programme or want to focus on boosting student applications. There are seemingly endless reasons for why a client has hired a PR agency or, if they haven’t already, why they should hire one.
Insights into business school rankings

Insights into business school rankings

In episode one of the BlueSky Education Thinking podcast International BizEd Guru Matt Symonds, BlueSky Education’s Adrian Barrett and Stephanie Mullins, and Sarah Seedsman of Media Minds Global navigated the thorny topic of business school rankings from how they came about and what data is taken into consideration, to why they matter and the future of rankings.
COVID-19 has increased the need for business school expert opinion

COVID-19 has increased the need for business school expert opinion

2020 has been the year of the expert, and this is because the global pandemic has increased the media and the public’s desire for academic and expert opinion to make sense of an unprecedented situation. As the world collectively comes to terms with the magnitude of Covid-19’s impact on all aspects of society, we all need something we can rely on – expert opinion and insight.
What’s an external PR role?

What’s an external PR role?

It’s important to know about the different roles within public relations. A few weeks ago, a colleague of mine wrote a blog about what an internal PR role is, so following on from that I have decided to discuss and explain what an external PR role is and why it is an important part of any business, institute or organisation.
How to demonstrate the value of online learning by using the media

How to demonstrate the value of online learning by using the media

As we begin to look beyond the COVID-19 crisis and towards what the future holds for higher and business education, one thing is clear: online learning is going to play a huge role.
Are people interested in reading about anything other than COVID?

Are people interested in reading about anything other than COVID?

During the live recording of our podcast, BlueSky Education Thinking, Tomaso Eridani, Press Officer from Bocconi University, asked some really pertinent questions, which I think a lot of other schools are going to be wondering about at the moment. Is it time to start moving on in our communications from purely focusing on content relating to COVID-19. Is it time to start talking about other things? Is there any interest from the media for other topics?
Business School events going virtual

Business School events going virtual

The Covid-19 pandemic has required the global population to make drastic changes to their day-to-day lives, remaining distant from friends and family while working and studying remotely.
What is an internal PR role?

What is an internal PR role?

When we talk about public relations, people usually think about it almost exclusively in an external capacity, i.e. looking to create a positive image of your company or organisation in the eyes of people and bodies outside of your institution.
Coronavirus pandemic forces teams to work remotely - here's how BlueSky have done it

Coronavirus pandemic forces teams to work remotely - here's how BlueSky have done it

COVID-19 has changed the world more dramatically than we have seen for generations. And arguably communication is now more important than ever. But how you do you maintain a sense of normality when people feel their lives have been turned upside down?
PR lessons from your competitors – key takeaways for media success

PR lessons from your competitors – key takeaways for media success

No matter what industry you work in, it is both natural and probably a wise idea to closely follow what your competitors are doing in the market. Whether that be new ideas or innovations, new products or services or something simply eye-catching to a key audience, it is important to keep on top of what is going on around your institution. What is even more important, however, is being the institution that all your competitors are talking about (positively, of course).
PR lessons from your competitors – why it worked

PR lessons from your competitors – why it worked

During my time working in education PR, I’ve learnt how to best overcome the challenges involved in getting coverage in the media. You’ll have a breadth of knowledge at your disposal, whether it is research papers, or an academic opinion, that deserves to be publicised in the media. However, some research or opinion will have an angle to them that journalists just immediately love, and will result in it being featured in multiple publications, including national and international press.
PR lessons from your competitors – what works

PR lessons from your competitors – what works

In the world of education PR, you’ll often be bombarded with story ideas for the media. Perhaps you have been given a research paper, or an academic has an opinion they want to voice in the media. The trick is in knowing what will work best with the media to secure not only a high volume of coverage, but also coverage in top tier publications. Some stories will have aspects to them which will lead to hundred upon hundreds of features in national and local press, while some will be perfect for securing international coverage, from Germany to India.
Why PR plans are important if you want to attract students to your business school

Why PR plans are important if you want to attract students to your business school

As universities and business schools around the world face an increasingly competitive recruitment environment, and challenges surrounding the ongoing Covid-19 threaten student intake, it’s vital that educational institutions come up with progressively creative and strategic ways in order to attract students.
How to attract international students to online degrees

How to attract international students to online degrees

We live in a world that is becoming more and more interconnected every day. This has never been more apparent than in the business education sector. Now more than ever before, students are willing to travel all over the world to study on the best programmes at the best business schools. This makes the business education sector well-and-truly a global marketplace. And with that, it makes it an incredibly competitive marketplace!
Crisis communications for business schools during the coronavirus pandemic

Crisis communications for business schools during the coronavirus pandemic

I think it would be fair to say that right now we are faced with the one of the greatest issues of our generation: COVID-19.
How to attract students to your colleges using PR

How to attract students to your colleges using PR

One of the key aims of your institution is to attract students right? But how do you that successfully? Of course, there are lots of ways you can do this. But here at BlueSky Education we think using stories to do this, might be your secret weapon.
How PR can attract new students

How PR can attract new students

There are a vast number of reasons as to why business schools want, and need, to engage in PR. Whether it is to highlight some of the ground-breaking academic research from their professors, announce a new programme at the school or promote their faculty’s expertise – all of which are enhanced and have more impact through the use of PR.
AMBA and BGA Excellence Awards and Gala Dinner – BlueSky Education’s take on the night

AMBA and BGA Excellence Awards and Gala Dinner – BlueSky Education’s take on the night

It was a throwback to the 1920s this year at the AMBA and BGA Excellence Awards and Gala Dinner. The event was hosted on February 7th at the Sheraton Grand Park Hotel in London with over 200 business school leaders from the business education sector, as well as category finalists, judges and members of the media.
Why cultural diversity in the classroom is an asset

Why cultural diversity in the classroom is an asset

The world is bursting with people from different cultures; identities formed from the environment we grew up in, our family, friends, and where we were born, among other things. It influences how we engage with the world, the perspectives we take, and the expectations we have. Culture can influence what we consider success in our careers, how we understand music, and even define how we see colours. Every single one of us has a culture, and most of us have identities built from multiple cultures; whether it’s our race, ethnicity, religion, or nationality.
Why 2020 is the year you should be targeting new markets

Why 2020 is the year you should be targeting new markets

As we enter a new decade, the political climate is arguably more turbulent than ever. The UK has officially left the European Union, which has left everyone in a “transition” period but not everyone really knows what it means, and in terms of education, it’s putting off some EU students from choosing the UK to study.
How business schools can use Twitter to maximise ROI from PR

How business schools can use Twitter to maximise ROI from PR

Within the last 15 years, social media has completely infiltrated our lives – both personally and professionally. From a business perspective, it could be argued that Twitter is the most effective platform to engage with.
How to maximise your return on investment from PR

How to maximise your return on investment from PR

It’s no secret that the public relations industry has a challenge when it comes to communicating how it directly impacts the bottom-line. But what if you, the client, could maximise your return from the work your PR agency does for you?
2019 in numbers

2019 in numbers

2019 was another fantastic year for the BlueSky Education PR team. Here are some of the highlights.
What sort of university PR return on investment can I expect?

What sort of university PR return on investment can I expect?

What are the results of PR efforts for universities? If you are investing money in a service or product, you will want to know whether the investment is worth the time and money. For example, if you’re investing a lot of money in a house, it will only be worth it if the house increases in value. The results of this type of investment is easy to see – an increase in value means it was a good investment.
How can you measure the business school PR return on investment?

How can you measure the business school PR return on investment?

Worthwhile investments must offer a return. Whether it is in a specific stock you have a hunch about, funding a business you like the idea of, or purchasing a property – you are always looking for results from that investment. But, in most of these, you are easily able to quantify whether your risk paid off, through stats and figures – did the stock you invested in go up? Did the company you invest in increase its value? Did the price of your house increase? Investing in public relations, however, can be a little more difficult to quantify in terms of return on investment.
Top tips for engaging with the media in 2020

Top tips for engaging with the media in 2020

It’s January 2020, and with the start of the New Year comes people’s New Year’s resolutions, whether that’s getting fit for the summer, being better with your money, or spending less time watching Netflix.
Best PR and marketing campaigns of 2019

Best PR and marketing campaigns of 2019

Having a strong PR and marketing campaign is absolutely vital to success in business education. Universities and schools alike need to be able shape their brand to the world in order to compete on the global stage of the education sector.
How to get coverage in science press

How to get coverage in science press

Science press aims to provide coverage on current scientific research and findings which are often especially relevant to current news and trends, from increasing natural disasters and climate change to public health and the psychology of modern life; there are always scientific topics out there that the public love to read about. A widespread discipline, science press can specialise in different areas such as biology, chemistry, health, sustainability, and medicine, just to name a few.
How to get coverage in political press

How to get coverage in political press

Political press is a broad branch of journalism, and every day we are infiltrated with political news – in print, on the TV, radio, and of course our digital devices. Indeed, the variety of political media outlets and publications reflect the huge variation of political opinion across the globe.
How to get coverage in finance press

How to get coverage in finance press

Financial news outlets attract some of the biggest readerships and are amongst some of the most well respected in the world, with the Financial Times, Bloomberg, The Economist and Reuters amongst some of the most popular.
How to get coverage in HR press

How to get coverage in HR press

Human resources is an interesting topic. However, many may feel they can’t relate to the role of a HR Director, or that HR decisions have no impact on them – but, this is not the case. Every single company in the world has to have a HR professional, or at least have to make decisions that would fall under the HR function.
How to get coverage in tech press

How to get coverage in tech press

Technology is a massive topic, in the last decade it has moved from the fringes to mainstream media. This is because it has increasingly become integrated in businesses and industries so the media has had to adapt to the changing landscape. However, because tech is so popular in the media it can be very difficult to get coverage.
How to get coverage in education press

How to get coverage in education press

Nowadays, achieving coverage for your business school or university is a challenge to say the least.