The evolution of press coverage
News has travelled in one way or another throughout humanity, be that through word of mouth, messages written on stone or the more modern methods we use today.
Raising the Dean’s profile
Focusing on the figurehead of a business school, the second episode of season two of the BlueSky Education Thinking Podcast sees International BizEd Guru Matt Symonds, BlueSky Education’s Stephanie Mullins, Kerry Ruffle and Peter Remon discuss how Deans can be positioned externally to great effect along with Sarah Seedsman, Executive Director of Engagement, Insights and Consulting at Media Minds Global, and returning guest Jonathan L. Simon, Director of Marketing and Communications at The Telfer School of Management at the University of Ottawa.
The age of the expert
In the first episode of season two of the BlueSky Education Thinking Podcast, International BizEd Guru Matt Symonds, BlueSky Education’s Stephanie Mullins, Kerry Ruffle and Olivia Nieberg discuss how the pandemic has heralded the age of the expert, along with Jonathan L. Simon, Director of Marketing and Communications at The Telfer School of Management at the University of Ottawa.
Social media for business schools
With season two of the BlueSky Education Thinking Podcast firmly underway, and Sarah Seedsman from Media Minds Global back as a returning guest, here's a recap from season one's episode on business school social media:
How investing in PR has worked for us – Tim Ruthven, Imperial College Business School
Is the impact of PR worth the cost? How might communications support help a business school? We sat down with Tim Ruthven, Director of Marketing and Communications at Imperial College Business School, to ask him why they’ve invested in PR and how it’s been successful for the school. Here’s what he had to say...
How investing in PR has worked for us - Benoît Anger, NEOMA Business School
Is the impact of PR worth the cost? How might communications support help a business school? We sat down with Benoît Anger, the Associate Dean of Corporate Development and Communication at NEOMA Business School, to ask him why they’ve invested in PR and how it’s been successful for the school. Here’s what he had to say...
How to work effectively with media in Germany
One of Europe’s largest countries, Germany is located in north-central Europe and has a population of more than 80 million people. At its spiritual heart is the capital city of Berlin – just one of the draws which bring millions of visitors to the country each year. And it’s a country known for its people’s devotion to hard work, who place a high value on leisure, culture and a free press, and enjoy the benefits of life in a liberal democracy that has become ever more integrated with and central to a united Europe.
How to work effectively with media in France
France is at the heart of Western Europe. Historically and culturally among the most important nations in the Western world, France has played a significant role in international affairs, with former colonies in every corner of the globe, and remains one of the world’s leading industrial powers. It’s home to around 66 million people that support the EU's second largest economy and enjoy reading some of the world’s most respected media publications.
How to hire a PR agency – advice for universities
Whether it’s for a short-term project or long-term support, are you considering hiring a PR agency? If so, how’s the best way to go about this as a university?
Is Brexit a chance for British business schools to strengthen their brand?
Despite the turbulence of life in the UK at the moment, working out just how we might leave the EU, the country is still open for business. It’s time that business schools properly communicate their worth in today’s political climate.
3 reasons why travel is key for good PR
Hans Christian Andersen once famously said that ‘to travel is to live’. And while my grandmother never left the British Isles – she was genuinely even afraid to cross big bridges near her home in the countryside – we now live in a world with sprawling cities, where we regularly board planes, cross borders and travel the world.
Is hiring a PR agency right for your business school?
As a specialist PR agency in the business education market, there are plenty of reasons why schools choose to bring us on board. If you’re considering hiring a specialist consultancy like us too (or you’re just here out of professional curiosity) then it’s probably time to look more closely at what having an agency’s support could achieve. With institutions having such wildly varying goals, here are a number of reasons why a business school might want to work with us: Raising the profile of a key member of faculty – perhaps the Dean of the business school or a renowned academic. Getting coverage in the press that hits both the quantity and quality mark can effectively boost a significant person’s profile. We often use the example of securing an op-ed for a professor in The Guardian that lead to him being inviting to speak at the World Economic Forum. Results like this speak for themselves. Boosting applications for certain programmes – are application numbers for your MBA lower than you’d like them to be? Get that course into the right press – show off your students, highlight that incredible alumni, position that academic lead – and watch the knock-on effect of climbing student application numbers. Appealing to quality students - Your EMBA not getting the quality of applicant that you really desire? Are you in need of better scholarship applicants? Placing articles within the right media outlets, like the Financial Times or The Economist, can attract a high calibre student. Numbers aren’t everything after all, getting quality applicants is vital.
PRs, if you had one pearl of wisdom – what would it be?
Avoiding disaster, navigating networking, and pitching like a pro – what advice would our BlueSky team have for the world of the PR professional?
What does your picture say? Why choosing the right image is so important
This post was originally published 23/01/2014 but after revamping the images we share via social media alongside our content this week, it occurred to me that it's perhaps even more relevant today.
Best research in the media 2016
From how to improve online dating success – top tip: forget the anonymity feature – to how to navigate retirement, 2016 was a varied year in the world of press releases and pitches for our clients here at BlueSky Education. As another year ended, I looked back on the research I worked on during the past 12 months and highlighted some of my favourites.
Is Trump’s presidential victory good for PR?
Donald Trump is an American businessman, a reality television personality and, now, he is President of the United States. Trump’s victory in the presidential elections means many different things for the world’s people. He may have been the subject of much controversy but he will lead one of the most powerful countries on Earth from the Oval Office. Unsurprisingly, this is top of the news agenda. But what does Trump's win mean for PR? We use the news agenda to tailor press releases and create timely pitches, but is there a risk of being associated with Trump? Or is his success too newsworthy not to use as a news hook? “It’s certainly got PRs asking questions they wouldn’t have done otherwise,” said Chris Johnson, Account Manager here at BlueSky Education. “How it’s going to impact their brand, their business.” He suggests that many people working in public relations will be looking into the potential for growth or how to overcome the problems that Trump’s election success could bring.
Why the NHS is showing us how great PR can be
As, Os and Bs are disappearing from our Twitter names, street signs and most recognisable brands to encourage more people to donate blood. As National Blood Week starts, NHS Blood and Transplant have launched an impressive PR campaign that centres on the hashtag #MissingType. In an effort to replace more than 200,000 donors who cannot give blood any more, the health service have prompted removing the letters that make up the blood groups. The likes of book retailer Waterstones, chocolate company Green & Black’s and cinema chain Odeon have all dropped their As, Os and Bs in support. Do you have the #MissingType? Help us fill the gaps and save http://t.co/KSdAvL2y7p@GiveBloodNHSpic.twitter.com/2rUaRSVa0q — GREEN & _L_CK'S (@greenandblacks) June 8, 2015
Client Q&A with Elsa Perez, Sales Manager and Media Liaison at European University Business School
In this Q&A, Elsa discusses her role at European University Business School, why she feels the use of PR to be important for business schools, and any advice for those looking to introduce PR to their institution.