How high does your recruitment firm’s website content rank on Google?
Are you struggling to demonstrate social media ROI to your manager or the wider team at your recruitment firm? Measuring the return on social media metrics can often feel like a real struggle as not everything you do will result in a new candidate or client.
In just a matter of months, the coronavirus pandemic has completely turned our lives upside down. From the way in which we attend events to how we communicate with friends and colleagues, the pandemic has forced us to take things online.
In today’s digitally driven world, social media is a vital component of any recruitment marketing strategy. However, whilst most firms are more than competent at sharing content such as job posts and blogs across their firm’s channels, at BlueSky PR we’ve found that they are often missing out on some of the key opportunities that social media has to offer.
A poorly conceived PR stunt, an attempt to mislead the public, or a Machiavellian plan to position Tory MP’s front and centre of the news agenda? Whatever your opinion on the Conservatives’ decision to temporarily rebrand its CCHQ Press Twitter account to ‘factcheckUK’ for the ITV leaders’ debate, it will certainly be remembered as a watershed moment in PR and communications for years to come.
As social media feeds continue to become increasingly saturated, it is undoubtedly harder than ever for brands to cut through the noise. So how can your recruitment firm attempt to stand out from the crowd?
Over the past 12-18 months, LinkedIn has been busy tweaking its algorithm to increase the number of valuable conversations taking place on the platform whilst reducing the number of viral posts that appear in users’ feeds.
With over 500 million tweets sent every day, it is essential to have an understanding of how Twitter’s algorithm works if your recruitment firm is to rise above the noise and attract new candidates and clients on the platform.
Have you noticed a decline in your recruitment firm’s organic reach across social media over the last few years? You’re not alone. Algorithm changes at Facebook, Instagram, LinkedIn and Twitter have all negatively impacted the number of people that businesses are able to reach. But what can you do about it? Here are five methods that you can implement to help your recruitment agency overcome the decline in organic reach and improve its performance across its social media channels. Five ways to overcome the decline in organic reach on social media 1. Understand the algorithms
In an increasingly candidate-led market, it is more important than ever that your recruitment firm’s marketing is as effective as can be. Candidate personas enable you to successfully target jobseekers and produce compelling content that resonates with them so that you can save time, money and resources on finding the perfect candidate for your client. What are candidate personas? A candidate persona is a semi-fictional representation of your recruitment firm’s ideal applicant for a specific job role. A persona is created by defining the characteristics, skills and traits that make up the perfect hire.
Did you know that you can see the Facebook and Twitter ads your competitors in the recruitment industry are running?
Social media continues to transform the way in which recruitment agencies are able to reach their target audiences, source candidates and showcase their company culture.
In this ‘always on’ digital age, social media has become incredibly important for recruitment agencies. However, one of the biggest challenges facing marketers is securing buy-in from senior management who sometimes fail to recognise the value that social media has to offer. Here are three tips for producing a successful business case to put forward to your firm’s executives. 1. Be Clear Before approaching senior management, you need to have a clear idea in mind of what exactly it is that you are seeking buy-in for and the reasons why. Are you looking to address a problem you have been experiencing, such as attracting new candidates or promoting an upcoming event? Or have you spotted a social media-related opportunity? And how much time or resources will be required to make it a success? Whilst this may seem obvious, these answers will help you to communicate your case clearly and succinctly.
It has been almost two years since Instagram transformed its feed by introducing an algorithm and for the first time it has revealed the ranking factors behind it which influence what users see on the platform. So how exactly does the algorithm work? And how can you use these ranking factors to increase your recruitment firm’s engagement on Instagram? Instagram’s ranking criteria Instagram stated that it uses machine learning based on past behaviour to create a unique feed for each and every one of its 800 million users around the world. This means that if a group of users follow the exact same accounts as one another, they will still receive a personalised feed based on exactly how they interact with those accounts. For example, if two candidates – candidate A and candidate B – are following your recruitment agency and candidate A always engages with your firm’s posts but candidate B only interacts on occasion then it is likely that your posts will appear towards the top of candidate A’s feed but much further down in candidate B’s. This is due to three main factors:
“Should we be outsourcing our social media?” That is a topic many recruitment agencies are currently having internal discussions on around the country.
Is your recruitment firm struggling to get noticed on Twitter? With engagement a major ranking factor in the platform’s algorithm, it is essential that marketers understand how they can maximise this to help meet their objectives. Here are five simple tactics that you can implement into your social media strategy to increase your engagement and visibility on Twitter: 1. Re-use and repurpose your top posts With studies showing that the average lifespan of a tweet lasts between 18-24 minutes, it is important to re-use and repurpose tweets which have received high levels of engagement. This helps maximise the overall reach and, of course, shows that you are posting content that resonates with your audience.
In the early hours of Friday 12th January, Mark Zuckerberg announced changes to Facebook’s news feed algorithm that will have huge ramifications for every single company that uses the platform. “Recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other,” Facebook’s co-founder wrote. To combat this, Facebook will be showing less content from businesses, brands and media whilst prioritising ‘meaningful interactions between people’ – in essence returning the platform to its original goal. So, what do these changes mean for marketers at recruitment firms? What we know about the news feed changes so far:
Social media dominated the marketing and communications landscape in 2017 - platforms rolled out a host of new features, the number of global social media users exceeded 3 billion for the first time and President Trump cemented his position as the world’s most famous tweeter by using the platform to create a number of international incidents.
One of the most common dilemmas facing recruitment marketers when it comes to producing a social media strategy is deciding on the content mix. What should you be posting? How many job posts is too much? Should you be sharing articles from third-parties? In this, I outline the social media ‘Rule of Thirds’ model and how it can benefit your recruitment firm.
Whilst getting social media buy-in for your brand can be a challenging experience, one thing that is often much more difficult is persuading your CEO to create their own social media accounts. Common objections often include being too busy to post on social media, not being digitally savvy enough or not having anything interesting to say. And this attitude is reflected in research from America which has revealed that 60% of Fortune 500 CEOs have no public social media presence. So how can you get them on-board?
Updates to social media platforms are becoming a far more regular occurrence these days, as the companies behind them roll out various tweaks and new features in an effort to increase the number of active users on their sites. And the last 18 months has already seen three major updates with Instagram emulating Snapchat’s Stories feature, Twitter changing its timeline and Facebook rolling out chatbots for Business Pages. However, it looks like we are about to experience the biggest social media change in years with the news that Twitter has begun trialling a new 280-character limit – double the existing number – with selected users from around the world. This according to Twitter is because users tweeting in languages such as Korean and Chinese are at an advantage over those tweeting in English, for example, as they can convey double the amount of information in one character. http://twitter.com/Twitter/status/912783930431905797
Social media as a communications channel continues to grow, with a recent report undertaken by Hootsuite and We Are Social revealing that the number of people using social media around the world has exceeded 3 billion – increasing at a staggering rate of 1 million new users per day over the last quarter. And with this growth showing no signs of slowing, it is crucial that you are able to cut through this ever-increasing noise to reach your target audiences. However, how do you know if you’re doing this right? A simple Google search on the subject will bring up hundreds of blog posts from self-proclaimed social media ‘experts’, who have given themselves titles such as ‘social media guru’, ‘wizard’ and ‘jedi’, all offering tips that they guarantee will transform your business’s social media. Whilst their advice is often well-intentioned, some of it can do more harm than good. Here are 3 social media tips you should ignore and the reasons why.
Search engine optimisation (SEO) is often seen as a daunting and complicated subject. However, it needn’t be that way. Here are three SEO tips for recruitment agencies of all sizes that can be used to increase search rankings: Research your keywords Although obvious to some, keyword research is often overlooked due to factors such as time constraints. The easiest way to research potential keywords for your content is to create a keyword list by using Google’s autocomplete function. To do this, simply open Google.co.uk and start typing the subject of your page in the search box and you will see a selection of the most frequently used search queries pop up. You can take your research one step further and build a more detailed list by starting the next word after your topic with every letter of the alphabet and seeing what queries appear.
Our new social media executive Hi, I’m Dan and I’m a new addition to BlueSky PR. I’ve joined the team as social media executive to help develop our clients’ social media presences on the recruitment, HR and talent management side of the business. Up until now, my career has seen me spend almost four years in the not-for-profit sector where I worked for two children’s charities on a national and international scale. These were varied roles which saw me assume responsibility for marketing activities, including brand development, press releases and social media management. I’m really excited to start working with my colleagues to help our clients take their social media activity to the next level. I live in Hemel Hempstead and enjoy long walks along the canal, watching tennis and football (I’m a huge Liverpool fan!), and listening to a wide range of music.
When used correctly email marketing can be an extremely effective channel for recruiters to engage with potential candidates and clients. In this blog post, I share some top tips to increase your email marketing effectiveness and optimise performance.