POSTED BY Dan Stobbs

How to Create Candidate Personas for Recruitment Marketing

How to Create Candidate Personas for Recruitment Marketing

In an increasingly candidate-led market, it is more important than ever that your recruitment firm’s marketing is as effective as can be. Candidate personas enable you to successfully target jobseekers and produce compelling content that resonates with them so that you can save time, money and resources on finding the perfect candidate for your client.
Why your recruitment firm should be producing long-form content

Why your recruitment firm should be producing long-form content

Are you producing long-form content for your recruitment firm’s website? While the prospect of turning a blank page into one that offers substantial value and information for your target audience can seem pretty daunting, it is something that offers many benefits.
How to increase your recruitment firm’s LinkedIn followers

How to increase your recruitment firm’s LinkedIn followers

One of the most frequently asked questions I receive from recruitment marketers and agency owners is ‘How can we increase the number of LinkedIn followers we have?’
Social media for recruitment: In-house versus agency

Social media for recruitment: In-house versus agency

As a recruitment agency owner you’re no doubt aware just how important social media has become in recent years. It enables your business to increase its brand awareness, enhance its reputation and generate leads – to name just a few of its many benefits.
How recruitment firms can create snackable content for social media

How recruitment firms can create snackable content for social media

As social media feeds continue to become increasingly saturated with a rise of 2.3 million UK users in the last year, it is more difficult than ever for recruitment agencies to cut through the noise and generate content that captures the attention of their target audiences.
How to increase your recruitment firm’s organic reach on social media

How to increase your recruitment firm’s organic reach on social media

Have you noticed a decline in your recruitment firm’s organic reach across social media over the last few years? You’re not alone. Algorithm changes at Facebook, Instagram, LinkedIn and Twitter have all negatively impacted the number of people that businesses are able to reach.
Instagram Reels: What recruitment marketers need to know

Instagram Reels: What recruitment marketers need to know

Has your recruitment agency tried Instagram Reels? In this blog, I will:
TikTok: Should your recruitment firm be using it?

TikTok: Should your recruitment firm be using it?

TikTok witnessed incredible growth in 2020, as people sign up to the app to join in with challenges, learn dance routines and be entertained in what was a challenging year for us all. So, should your recruitment firm get in on the trend and start using TikTok? I look at what you need to know about the platform.
How to run a Facebook competition: The rules you need to know

How to run a Facebook competition: The rules you need to know

We often receive queries from businesses asking how to run competitions on Facebook and what the rules are. In this blog post, I will outline the key Facebook competition rules – including one that many brands break – and share some top tips on planning a successful competition.
How to view your competitors’ social media ads

How to view your competitors’ social media ads

Did you know that you can see the social media ads your competitors in the recruitment industry are running? This blog post explains how you can view your rivals’ social media ads and gain the insights needed to enhance your recruitment firm’s paid social media campaigns.
How to improve your recruitment firm’s client acquisition activities

How to improve your recruitment firm’s client acquisition activities

Why you need to revisit your client personas What content to use for client acquisition Getting your social media content right The need for paid social media campaigns  
4 types of content marketing recruitment firms should be using

4 types of content marketing recruitment firms should be using

Content needs to be at the heart of every recruitment firm’s marketing strategy. When produced and utilised correctly it enables your business to generate brand awareness, build relationships with candidates and clients and bring your marketing costs down.
7 questions we receive from recruiters about outsourcing social media

7 questions we receive from recruiters about outsourcing social media

Are you looking to outsource your recruitment business’s social media? Here are seven of the most frequently asked questions we receive when speaking to recruiters enquiring about our range of social media services.
6 key metrics for social recruiting success

6 key metrics for social recruiting success

Social media has become far more important than ever for recruiters over the past few years. Research shows that 31% of UK social media users say that they have spent more time on social platforms because of the pandemic and changes in their work patterns such as remote and hybrid working.
Four tips for recruitment marketers to secure social media buy-in

Four tips for recruitment marketers to secure social media buy-in

In this ‘always on’ digital age, social media has become incredibly important for recruitment agencies. However, one of the biggest challenges facing marketers is securing buy-in from senior management who sometimes fail to recognise the value that social media has to offer. This may be due to the leaders not being active on social, or simply because they are of the (wrong) opinion that it shouldn’t be a business priority.
How recruitment firms can attract new clients using paid social media

How recruitment firms can attract new clients using paid social media

With 31% of UK social media users reporting that they have been spending more time on social media because of the pandemic, it is the perfect time for recruitment marketers to focus on ensuring that paid social media campaigns are part of their client acquisition strategies.
7 marketing analytics recruiters should be measuring

7 marketing analytics recruiters should be measuring

Recruitment marketing is a vital function for firms of all sizes, yet it can be incredibly difficult to know what we should be measuring and how. Too often recruitment marketers rely on vanity metrics, such as the number of social media followers they have acquired or the website traffic their site receives, which ultimately do not drive many relevant opportunities for business development.
Social media training for recruitment: 8 best practices to consider

Social media training for recruitment: 8 best practices to consider

As the importance of social media in recruitment firm’s marketing strategies continues to grow, businesses across the industry are refining their approaches across the platforms to maximise their ROI. However, whilst focusing on the areas that directly impact the engagement and visibility of your brand’s social media presence is incredibly important, many marketers are overlooking the need to train employees on social media best practice – from the basics, such as how to create and share posts through to more advanced areas like nurturing prospects.
6 SEO tips to help your recruitment firm rank on Google

6 SEO tips to help your recruitment firm rank on Google

How high does your recruitment firm’s website content rank on Google?
How can recruitment firms measure social media ROI?

How can recruitment firms measure social media ROI?

Are you struggling to demonstrate social media ROI to your manager or the wider team at your recruitment firm? Measuring the return on social media metrics can often feel like a real struggle as not everything you do will result in a new candidate or client.
How recruitment firms can leverage Facebook during the coronavirus pandemic

How recruitment firms can leverage Facebook during the coronavirus pandemic

In just a matter of months, the coronavirus pandemic has completely turned our lives upside down. From the way in which we attend events to how we communicate with friends and colleagues, the pandemic has forced us to take things online.
PR lessons: 5 ways social media can amplify your recruitment firm’s PR

PR lessons: 5 ways social media can amplify your recruitment firm’s PR

In today’s digitally driven world, social media is a vital component of any recruitment marketing strategy. However, whilst most firms are more than competent at sharing content such as job posts and blogs across their firm’s channels, at BlueSky PR we’ve found that they are often missing out on some of the key opportunities that social media has to offer.
The Conservatives and factcheckUK: Using Twitter to Spread Disinformation

The Conservatives and factcheckUK: Using Twitter to Spread Disinformation

A poorly conceived PR stunt, an attempt to mislead the public, or a Machiavellian plan to position Tory MP’s front and centre of the news agenda? Whatever your opinion on the Conservatives’ decision to temporarily rebrand its CCHQ Press Twitter account to ‘factcheckUK’ for the ITV leaders’ debate, it will certainly be remembered as a watershed moment in PR and communications for years to come.
How to Make Your Recruitment Firm’s Brand Stand out on Social Media

How to Make Your Recruitment Firm’s Brand Stand out on Social Media

As social media feeds continue to become increasingly saturated, it is undoubtedly harder than ever for brands to cut through the noise. So how can your recruitment firm attempt to stand out from the crowd?
What Does LinkedIn's Algorithm Update Mean for Recruitment Marketers

What Does LinkedIn's Algorithm Update Mean for Recruitment Marketers

Over the past 12-18 months, LinkedIn has been busy tweaking its algorithm to increase the number of valuable conversations taking place on the platform whilst reducing the number of viral posts that appear in users’ feeds.
How does the Twitter algorithm work? Answers for recruitment marketers

How does the Twitter algorithm work? Answers for recruitment marketers

With over 500 million tweets sent every day, it is essential to have an understanding of how Twitter’s algorithm works if your recruitment firm is to rise above the noise and attract new candidates and clients on the platform.
Three social media hacks to increase the visibility of your posts

Three social media hacks to increase the visibility of your posts

Social media continues to transform the way in which recruitment agencies are able to reach their target audiences, source candidates and showcase their company culture.
How does the Instagram algorithm work? What recruiters need to know

How does the Instagram algorithm work? What recruiters need to know

Have you ever wondered how the Instagram algorithm works and how you can get your recruitment firm’s content in front of more users?
3 reasons why your recruitment agency should outsource social media

3 reasons why your recruitment agency should outsource social media

“Should we be outsourcing our social media?” That is a topic many recruitment agencies are currently having internal discussions on around the country.
Five simple tactics for increasing your Twitter engagement

Five simple tactics for increasing your Twitter engagement

Is your recruitment firm struggling to get noticed on Twitter? With engagement a major ranking factor in the platform’s algorithm, it is essential that marketers understand how they can maximise this to help meet their objectives. Here are five simple tactics that you can implement into your social media strategy to increase your engagement and visibility on Twitter: 1. Re-use and repurpose your top posts With studies showing that the average lifespan of a tweet lasts between 18-24 minutes, it is important to re-use and repurpose tweets which have received high levels of engagement. This helps maximise the overall reach and, of course, shows that you are posting content that resonates with your audience.
How will Facebook’s news feed changes affect your recruitment agency?

How will Facebook’s news feed changes affect your recruitment agency?

In the early hours of Friday 12th January, Mark Zuckerberg announced changes to Facebook’s news feed algorithm that will have huge ramifications for every single company that uses the platform. “Recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other,” Facebook’s co-founder wrote. To combat this, Facebook will be showing less content from businesses, brands and media whilst prioritising ‘meaningful interactions between people’ – in essence returning the platform to its original goal. So, what do these changes mean for marketers at recruitment firms? What we know about the news feed changes so far:
Why you should be using the ‘rule of thirds’ in your social media strategy

Why you should be using the ‘rule of thirds’ in your social media strategy

One of the most common dilemmas facing recruitment marketers when it comes to producing a social media strategy is deciding on the content mix. What should you be posting? How many job posts is too much? Should you be sharing articles from third-parties? In this, I outline the social media ‘Rule of Thirds’ model and how it can benefit your recruitment firm.
3 reasons why your CEO should be using social media

3 reasons why your CEO should be using social media

Whilst getting social media buy-in for your brand can be a challenging experience, one thing that is often much more difficult is persuading your CEO to create their own social media accounts. Common objections often include being too busy to post on social media, not being digitally savvy enough or not having anything interesting to say. And this attitude is reflected in research from America which has revealed that 60% of Fortune 500 CEOs have no public social media presence. So how can you get them on-board?
Why Twitter’s Move to 280 Characters is a Bad Idea

Why Twitter’s Move to 280 Characters is a Bad Idea

Updates to social media platforms are becoming a far more regular occurrence these days, as the companies behind them roll out various tweaks and new features in an effort to increase the number of active users on their sites. And the last 18 months has already seen three major updates with Instagram emulating Snapchat’s Stories feature, Twitter changing its timeline and Facebook rolling out chatbots for Business Pages. However, it looks like we are about to experience the biggest social media change in years with the news that Twitter has begun trialling a new 280-character limit – double the existing number – with selected users from around the world. This according to Twitter is because users tweeting in languages such as Korean and Chinese are at an advantage over those tweeting in English, for example, as they can convey double the amount of information in one character. http://twitter.com/Twitter/status/912783930431905797
10 tips for social media success

10 tips for social media success

1. Find out where your audience is It can be extremely tempting to create a social media account for your organisation on each of the major platforms. However, doing this means you could be wasting valuable time and resources which would be better spent on the channels that your target audiences are active on. Take time to research this, and decide if creating or maintaining a presence will be beneficial to your overall business objectives.
14 email marketing tips for recruiters

14 email marketing tips for recruiters

When used correctly email marketing can be an extremely effective channel for recruiters to engage with potential candidates and clients. In this blog post, I share some top tips to increase your email marketing effectiveness and optimise performance.
5 top tips for identifying social media platforms for your recruitment business

5 top tips for identifying social media platforms for your recruitment business

Social media is an essential tool for recruitment marketers looking to keep their brands front of mind and generate new followers and leads. However, getting started on social media can be difficult especially if you are a new business and are deciding which platforms you should establish a presence on.