POSTED BY Ariella Durban

Would you like to see your name in flashing lights?

Writing for media can be a challenging task. It can be hard to translate thoughts onto paper. Knowing exactly what the media or your audience are interested in might not be obvious. How do you put an authentic spin on a topic?

In an increasingly globalised world, international study is considered by many to be more desirable and important than ever. With over six million students choosing to take up their studies in a new or different country, access and the ability to study and build invaluable relationships with people from all over the world is right at students’ fingertips.

International study is more popular than ever, with international students making up 20.7% of the total student population. Doors to countries are opening up following the isolation that COVID brought and students are more willing to travel around the globe to study on the best programmes at the best business schools. It can be hard to attract international students when there is such a huge market and the selection of business schools is vast. However, the international market should not be seen as a challenge but rather as an opportunity for business schools to showcase their brilliant programmes, faculty and reputation.

If you want to be a good PR person then you need an effective strategy. Working in the media is competitive and PR is often more of an art form than a sales technique. If you know how to use PR correctly, you can make your message stand out and boost your institution’s success. Here are my top 5 tips for PR professionals working in higher education to help you achieve your goals.

The appetite for academic research in the media is huge. Studies and statistics lend credibility to comment pieces and provide great insight into current trends. But it’s not quite as straight forward as throwing dissertations at journalists!

Business and politics have intertwined for thousands of years, to the point where they are almost impossible to unpick.

You have to believe in it yourself before you can convince other people of the power of PR and to become a PR champion.

When you step into the role of media spokesperson, it is full of challenges and pitfalls that could prove costly. But rather than viewing the dangers, it should be seen as the land of opportunity that can take your organisation forward. It is the chance to enhance your school’s brand and reputation.