I have already written about the importance of having a business blog if you are a recruitment firm. However, there are more steps that you need to consider after starting one, such as using the right keywords for recruitment blogs, and then applying them effectively. This can be difficult to get to grips with at first, however it is a crucial step in content writing to master, as without the correct keywords, your carefully crafted work risks being lost in the depths of Google! There are now a number of free tools online such as ‘Google Trends’ or ‘Answer The Public ’ to help you find out what is trending around your topic and what the relevant keywords are.
In the business world, and particularly in recruitment, people are considered a company’s greatest asset – and rightly so. Not only do your staff get the actual work done, they also hold the key to your very best marketing strategy – employee advocacy.
You’re an excellent recruiter and you know it, but when it comes to writing, perhaps not. Don’t worry though, this shouldn’t stop you from starting a business blog that is packed with search engine optimised posts that will keep customers glued to your page. Poetic writing may be a benefit, but honestly, it all comes down to the content. Here at BlueSky PR we write quite a few blogs which is why we have devised a checklist that will guide you through creating your own. Why you need to be starting a business blog It is clear that content is the present and future of marketing. It is a powerful tool that allows you to build your brand image in one of the most direct ways. In fact, creating content is vital going into the future, as nowadays customers are seeking brands that align with their ethics and seeking more information about their message. Demand Metric found that 68% of people spend time reading about brands that interest them. A great example of a brand blog is Etsy. The site connects individuals with sellers around the globe while maintaining a high-quality, fun blog. The site excels in providing content that is fit for purpose while maintaining its company voice. Without a doubt, the blog helps establish the brand as an expert in its field. So, why not stay up to date with the latest trends and show what your business stands for by writing your very own blog.