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PR Lesson: How recruitment firms can build their online reputation

Have you tried googling yourself before? That’s one of the first things I got told to do in my journalism class, and it’s stayed useful throughout my career. It’s also something that I recommend every business do too. With most people researching products and services online before buying, you want to ensure that your digital brand stands out from the crowd and leaves a memorable impression. Utilising the web is one of the best ways to secure candidates and clients. So, here’s how recruitment firms can build their reputation online and take their business to the next level.

Why do recruitment firms need to build an online reputation?

First of all, let’s talk about why managing your digital reputation is important. Today, how you present yourself online impacts how your overall brand is perceived. Being spotted in a popular sector specific website, online magazine or being known for having an entertaining social media page can help you win new business and get ahead of your competition. The more positive things a candidate or client sees when researching you, and the more your name is out there, the easier it’ll be to trust your company. There’s no doubt about it, building and protecting your online reputation is crucial for business growth. While word-of-mouth is excellent for getting your name out there, it has no way near as much reach or success as the internet and a good online reputation.

Start blogging

Starting a business blog is a fantastic way for recruiters to build their online reputation. Not only will this elevate your search engine ranking position, but it also acts as a place where you can showcase your knowledge. By writing about the topics that matter in recruitment, and sharing valuable information, you’ll be able to demonstrate that you really know your stuff. According to HubSpot, 60% of marketers say blog content creation is their top inbound marketing priority, so make sure that you’re also utilising this effective platform to gain loyal readers and new customers.

Social Media

With 3.48 billion people on social media, it’s important to be active across the core platforms and have a strong strategy in place. Social media accounts are a huge part of a company’s online brand, and today, without visibility you risk being left behind. Being active on Twitter, Facebook and LinkedIn gives you the opportunity to share your values, engage with candidates & clients and build relationships. However, you won’t be able to do this by simply posting job ad after job ad. Instead, by publishing quirky posts and valuable insight, you’ll quickly become a page that people want to follow. If you want to find out more about how to make your recruitment firm stand out on social media, you can read our detailed blog here or register for our free webinar.

Piggyback stories

Collaborate with your PR team to ensure that you’re piggybacking hot topics in the news. By providing your thoughts and insights in the form of press releases and blogs, you’ll be able to get your name out there, be seen as relevant and hopefully gain a fair bit of coverage in the press. This is a fantastic method for recruitment firms to build their online reputation. It helps give your company added credibility and enhances your online portfolio.

Get featured

As a business, you’ll be sitting on a wealth of data, statistics and insight. It’s important that you utilise this and turn it into features that can be published online. Although journalists may not be too keen to cover straight up promotional or sales stories, they do want to hear from business specialists and find out what they know. This is an excellent opportunity to develop your reputation as a thought leader and reach your target audience.

There’s no doubt that potential customers will be searching for you online, so it’s always important to keep what you want them to see top of mind. It take’s time to develop your brand, but by starting now, you’ll begin seeing results sooner.

If you’re a recruitment firm and want help developing your reputation online,  get in touch today.


Author: Fahida Begum

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