BlueSky PR: Business Education Coverage Highlights March 2020

The month of March has been a busy one to say the least for the BlueSky Education team. With the world bracing itself for COVID-19, business schools adapting to online learning, and the media being caught in a frenzy around the coronavirus, BlueSky have continued to deliver amazing results for our clients, expertly navigating the storm.

Here are just a few coverage highlights from March:

Understandably, there has been a clear focus on COVID-19, particularly in the mainstream media. Because of this, BlueSky were keen for our clients to share their unparalleled expertise around the virus and its implications with the media. By doing this, we’ve achieved some incredible results for our schools.

Firstly, BlueSky’s clients have featured extensively in national press. Imperial College Business School featured in the Guardian, Daily Telegraph and Times, in articles around COVID-19. Alongside this, MIP Politecno di Milano featured twice in the Financial Times, sharing how they had been quick to adapt to the changes in teaching, brought about social distancing and isolation measures implemented in Italy.

Both ESCP Business School and Nyenrode Business University have offered contributions to national TV stations, with an ESCP faculty member discussing the potential global impact of COVID-19 on the economy with ITV News Wales, and one of Nyenrode’s professors telling FOX News in the US why people stockpile certain items in times of crisis.

There has also been loads of sector specific coverage around COVID-19, with BlueSky’s clients featuring in the likes of QS Top MBA, BusinessBecause and AMBITION.

We’ve also achieved substantial international media attention, Vienna University of Economics and Business featuring in the likes of the Financial, as well as the Eurasia Review, about their research into North Korean poverty levels, finding that they were much higher than ever thought.

Alongside COVID-19 coverage, the BlueSky Education team has also secured lots of attention for our clients for non-coronavirus related news. For example, LSE IDEAS featured in Foreign Policy News, as one of the alumni shared their expert analysis of the US-Afghan Peace Plan. Meanwhile, one of their faculty members offered a contribution to PIE News about the role of think tanks in education. In addition, a professor from the University of Cologne shared their research around how women don’t expect to earn as much men with Thrive Global.

A standout example of non-COVID related news comes from Nazarbayev University, whose research into the benefits of drinking horse milk ended up in the Times, print and online, as well as the Times Ireland, the Financial and in the Daily Mail.

These are only a few examples of the coverage we’ve achieved in March. Even in challenging times, the BlueSky Education team are equipped make their clients’ coverage dreams a reality.

If you’d like help achieved media coverage for your business school or university, contact the BlueSky Education team today.