BlueSky PR: Business Education Coverage Highlights April 2020

April has flown by, which is very surprising since we have pretty much been stuck indoors, but regardless of the circumstances the BlueSky Education team has been incredibly successful with clients achieving significant coverage in top tier and trade press.

Here are some examples of the coverage we have secured in April:

Firstly, the BlueSky Education team worked together to get nine of our clients mentioned in the Forbes article ‘How Bad Will European Economies Get? Key Challenges for Each Country’. The piece featured Vienna University of Business and Economics, ESMT Berlin, Rotterdam School of Management at Erasmus University, Imperial College Business School, UCL School of Management, ESCP Business School, BI Norwegian Business School, MIP Politecnico di Milano, and Trinity Business School. It was a huge success to get so many clients in one of the biggest business publications globally.

Another example of valuable coverage we’ve secured this month was in the Raconteur special report about procurement and supply chains. The article, which focused on reshaping and empowering the procurement role, featured two of our clients; Durham University Business School and the University of Cologne. The Raconteur special report is also a pull-out supplement in The Times, which has a circulation of over 300,000 – great exposure for two of our clients.

We were ensured that MIP Politecnico di Milano featured in the Financial Times. With the disruption coronavirus has caused, many prospective students are rethinking their decision to study an MBA in the next academic year. BlueSky set up an interview between Jonathan Moules and Greta Maiocchi, chief customers management officer and former head of the MBA division, who said that “the only thing we can do is give people the time to make the decision that is right for them.” It is a great article that showcases the school in an excellent light. Articles with insight and advice like this position business schools favourably with potential applicants.

Alongside this, a professor at ESCP Business School had some really good advice about being a successful ‘virtual worker’- something that we knew would do really well in the media given the current circumstances. The BlueSky Education team created a press release which was published in eight different publications including Thrive Global and Business Matters.

Another successful piece of coverage was in Valor Economico, a national newspaper in Brazil. Three of our clients, Alliance Manchester Business School, NEOMA Business School and ESMT Berlin featured in this article about Brazilian students staying abroad as a result of the COVID-19 quarantine. The article highlights the impact that COVID-19 has had on students and how it varies depending on each country – a really interesting article showing a different impact that the pandemic has had.

These are just a few examples of the coverage we have secured for our clients in April. We have achieved much more than what has been highlighted above and we’d love to share any examples in particular areas on request.

Are you from a business school or university who may benefit from press and media coverage like those highlighted above? Get in touch today.