BlueSky PR: Business Education Coverage Highlights May 2020

It was another amazing month for BlueSky Education and our clients. Despite the continued challenges posed by COVID-19, forcing schools online and well-and-truly captivating the media’s attention, we’ve continued to adapt and thrive, securing strong coverage for our clients.

Here’s a snapshot of what happened in May:

Firstly, BlueSky achieved great coverage in top tier and national press. We achieved hits for both LSE IDEAS and Imperial College Business School in the Financial Times this month, with IDEAS featuring in an article about impact of COVID-19 on globalisation and supply chains, while Imperial featured heavily in one of the FT’s pieces on Executive Education.

Similarly, BlueSky also achieved hits in leading press, such as the Independent, Forbes, Bloomberg, Business Insider and Reuters. One particularly interesting piece of coverage came from Durham University Business School in a Daily Telegraph article which revealed that around half of all Scottish firms could run out of money within the next three months.

Another standout piece came from Imperial College Business School, who featured heavily in an article for the I Paper around how the trajectory the UK’s lockdown measures wouldn’t simply follow that of Spain and Italy. This piece was published in both print and online.

Alongside achieving media attention for our clients in top tier and national press, BlueSky Education also achieved quality coverage in education-focused outlets. Firstly, we secured coverage for Imperial College Business School, UCL School of Management, Alliance Manchester Business School and MiP Politecnico di Milano in the leading business education-focused publication, BusinessBecause. Along with this, we also achieved hits in numerous international publications such as India Education Diary, Global Educations Times, BizEd Magazine, and QS Top MBA.

These are just a few examples of the coverage we achieved last month.

If you’d like help achieving media coverage for your business school or university, contact the BlueSky Education team today.