BlueSky Education Coverage Highlights September 2020

It’s that time of year again. As September comes to a close, the academic year is officially under way. Needless to say, with business schools getting back into the swing of things, it’s been a busy time for BlueSky Education. We’ve achieved incredible results for our clients across the board, and as October begins we’re not showing any signs of slowing down.

Here’s a few highlights of the coverage achieved in September:

For starters, BlueSky Education has achieved some incredible coverage in the Financial Times for its clients over the last month. With this year’s Masters in Management rankings report – one of the most important moments of the year for business schools – having been released in the past week or so, we secured coverage for Imperial College Business School, Durham University Business School, Vlerick Business School, ESCP Business School and ESMT Berlin.

ESMT Berlin featured in an article around what a Masters in Management degree has done for one of its alumni. Harnessing the story of one its recent graduates, we were able to present ESMT’s MiM as the obvious choice for students looking to get ahead in their careers.

Alongside this, in the build-up to the CentreCourt Festival – run by John Byrnes of Poets&Quants and Matt Symonds, we’ve also achieved some incredible coverage in Poets&Quants. Trinity Business School, ESMT Berlin and Imperial College Business School all featured in one piece around the surge in popularity of specialised Master’s programmes. All three schools were featured due having examples of highly subscribed-to MSc programmes. The article was also then picked up by Yahoo News, which has one of the largest readerships on the planet.

Looking generally at business education press, BlueSky Education secured top coverage for its clients this month, in a number of leading publications, such as BusinessBecause, FIND MBA, AMBITION, and QS TopMBA. A standout example of coverage comes from ESCP Business School, Trinity Business School and Nazarbayev University Graduate School of Business who all featured in an article for the AACSB – one of the world’s premier accrediting bodies for business schools – around the future of teaching at schools. All three schools featured heavily in the piece, and taking into account the standing of the AASCB, this exists as an example of ideal business school coverage.

Beyond biz-ed press, we secured fantastic coverage in leading national newspapers this month. Imperial College Business School featured in a long-read article in the Daily Telegraph around what universities and business schools will be like for students returning for the academic year. Meanwhile, Durham University Business School had some of its research, around the need to ration products to avoid panic buying in future pandemics, featured in the Daily Mail. And finally, emlyon business school featured in an article within the Irish Times around the opportunity for professionals to change directions in their careers.

This is just a snapshot of the coverage we achieved this month for our clients. If you’d like help achieved media coverage for your business school or university, contact the BlueSky Education team today.

You can learn more about how we help to promote your faculty’s expertise here.