BlueSky PR: Business Education Coverage Highlights August 2020

It’s been another successful month for the BlueSky Education team and all our clients. As we move into the new academic year, lets take a look at some of the coverage we have secured in both trade and top tier press in August.

Firstly, we were able to secure coverage for six of our clients in a Forbes article title ‘Signs Of Hope As MBAs Adapt And Network In A Tough Job Market.’ The piece features Vlerick Business School, ESMT Berlin, MIP Politecnico di Milano, Rotterdam School of Management Erasmus University (RSM), BI Norwegian Business School, and emlyon business school. The BlueSky Education team worked together to find relevant spokespeople from our clients and pitched them to the Forbes contributor to have a piece focused on the MBA jobs market in Europe. Forbes delivers a mix of stories, video and trending features, aimed at the world's business leaders – so it’s an excellent target for our clients. It practices what it calls "social journalism, enabling content creators, consumers and marketers to participate." It was great to get so many of our clients featured in one of the top business publications globally, which has an online readership of over 7 million.

Another coverage highlight from August was when the BlueSky team received some interesting research from Durham University Business School which revealed that Britons and American are far less likely to follow lockdown guidelines than French or Italian people. Given the current COVID-19 situation, the BlueSky Education team knew that this would be really successful in the media. We sent out a well-crafted press release to a targeted list of journalists and successfully secured coverage in respected UK national newspapers: The Telegraph, The Mail Online, and The Independent.

Alongside this, we secured coverage for Vienna University of Economics and Business (WU) in the highly respected UK national newspaper The Independent as well as their Daily Edition e-newspaper. They released a research paper which said that globalisation can improve gender inequality within companies, this topic has been heavily discussed in the media as there have been fears that COVID can have a negative effect on women in the workplace. The BlueSky Education sent out a well-crafted press release which resulted in coverage in one of the top news outlets in the UK.

Furthermore, we delivered superb coverage for Trinity Business School. They passed on some really interesting research which says that hiring freelancers can boost productivity and profits, which is especially relevant given the unstable job market, and this resulted in hits in 10 outlets including Bdaily and The Global Recruiter.

And finally, we have had huge success with a press release sent out on research for the University of Cologne. Their research revealed that remote workers can be just as innovative, as long as they use video chat to communicate with their colleagues. Given the drastic move to remote working over the last few months we knew that this would be successful in the media but two months after the press release was sent out, we are seeing huge amounts of coverage for it. In August alone, the press release received coverage in over 15 publications including Entrepreneur and Technology Times. This brings the total number of hits to over 30.

These are just a few examples of the coverage we have secured for our clients in August. We have achieved much more than what has been highlighted above and we’d love to share any examples in particular areas on request.

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