As the clocks ushered in 2024, the sky over London was lit by a marvellous firework display, followed by a rousing rendition of ‘Auld Lang Syne’ from the crowd of onlookers, many of whom even knew the words.
In the spirit of that old Scottish folk song, the start of January is both a time for anticipation and reflection at BlueSky Education. It’s an opportunity to look back on the successes of the last year, and the last month in particular. Here is a short snippet of some of the amazing coverage we achieved for our clients in December.
The month started with a bang, as several of our clients featured in the Financial Times’ European Business Schools special report. As one of the few top-tier global business and finance publications which also provides in-depth coverage on the business education sector, the FT is a fantastic publication to showcase the more unique and quirky programmes that give schools a distinct identity. For instance, this article focused on how schools are training students to enter the luxury goods sector, with insights from NEOMA Business School, POLIMI Graduate School of Management, and AACSB.
Another emerging trend is that journalists and their readers are growing ever more interested in business schools’ societal impact, as well as the programmes and insightful research they provide. One example of this is creating campus spaces that are accessible for students with physical disabilities, coupled with offering financial assistance and other forms of student support, such as note-takers in class. Sheffield Business School and INSEAD, among others, share how they are supporting students with disabilities in this FT article.
It's also important for business schools to engage with business education media, as this is a great way to communicate with potential students. QS is the largest provider of analytics on the global higher education sector, publishing annual rankings of the world’s top universities and MBA programmes. In December, several BlueSky clients featured in the QS Insights magazine, in a thought leadership article on the importance of creativity in business education. GBSB Global Business School, NHH Norwegian School of Economics, Hult International Business School, and many more, provided comments for the article.
Last but certainly not least, towards the end of the month, BlueSky Thinking published a festive article on four management lessons we can learn from Father Christmas. This was a brilliant opportunity for professors of leadership and management to apply their expertise to a topical subject and tap into the festive spirit! It’s a great reminder for business schools that an important part of achieving great coverage results lies in keeping abreast of the latest media trends. Academics at Durham University Business School, NEOMA Business School, and Aalto University Executive Education and Professional Development all shared their expertise on the subject.
Of course, these coverage highlights are just that – highlights! There are plenty more opportunities that sadly could not fit into this short round-up. For regular updates on the coverage we achieve for clients, follow us on social media. To find out how BlueSky Education can help you achieve your media goals, get in touch with us today.