It goes without saying that companies expect their PR agency to secure great coverage on their behalf. Whether that is through securing interview opportunities, comments in a wider article or a thought leadership piece, effective engagement with journalists is a must. Although journalists are often inundated with pitches, press releases, and calls, there are techniques you can follow to help get on their radar, while also establishing lasting relationships. This blog looks at the 5 steps you need to take to effectively engage with journalists and the 3 things to avoid.

I’m Sadie McGrath and I have recently joined BlueSky PR as their new PR and Communications Assistant.