Build your profile. Strengthen your brand. Show up where it matters.
This six-month programme is designed to turn your expertise into a consistent, credible public presence across LinkedIn, media, and industry platforms.
Voice capture and positioning
We start by understanding how you think, speak and lead.
Consistent LinkedIn presence
We turn your insight into regular, high-quality content.
Thought leadership articles
Long-form content that builds credibility and reach.
Trade media coverage
Positioning you directly in front of your industry audience.
Reactive media programme
Making sure you are visible when the industry is being discussed.
Monthly strategic review
Keeping activity aligned and progressing.
At the end of six months, you’ll walk away with:
Was £4,750 +VAT per month. Six-month discount price: £3,250 +VAT per month
Be the firm AI tools name, not the one they overlook
A focused three-month programme to get you cited where your buyers are searching.
If AI isn’t naming your firm, you’re missing visibility at the exact moment buyers are asking questions. This programme is designed to change that, quickly and measurably.
Over three months, we increase how often tools like ChatGPT, Perplexity and Google AI Overviews cite your business by driving one thing that AI trusts most: credible media coverage.
We start by benchmarking your current visibility. We analyse where your firm appears across key AI tools for 15 to 25 agreed search prompts, assess which competitors are being cited, and map the publications and content already influencing results.
From there, we build a targeted media plan designed to close those gaps. This includes refining your website structure so that when coverage lands, it turns into citations, not just visibility.
Over months two and three, we execute a concentrated earned media push. This includes guaranteed by-lined articles in target trade publications, a proactive press campaign linked to a strong news angle, and a reactive programme that positions your leadership team as expert sources in relevant stories. Alongside this, we secure podcast appearances and develop in-depth content on your site designed specifically to be picked up by AI tools.
We finish with an authority push through additional high-quality placements and a final audit. You get a clear before-and-after view of your citation performance, using the same prompts and platforms.
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By the end of the programme, you will see a measurable increase in how often your firm is cited by AI tools, where those citations appear within answers, and the range of sources referencing your brand. You will also see the real-world impact, from increased inbound interest to more frequent mentions in conversations with prospects.
AI tools consistently cite trusted media sources over brand-created content. Instead of trying to game the system, this programme aligns your visibility with how AI actually sources information. It combines a clear AI visibility objective with a concentrated earned media push, making it both effective and easy to justify as a marketing investment.
Three months, fixed price. £2,999 + VAT per month
Reputational risk audit and crisis readiness programme for recruitment agencies.
For businesses with strong market visibility but no formal plan for reputational risk, this programme provides a clear, practical framework to identify vulnerabilities and prepare for potential issues before they escalate.
It's designed as a proactive safeguard, giving leadership teams confidence that the agency is protected against reputational damage across candidate, client and employee audiences.
1. Public-facing reputational audit
A structured audit of the channels shaping perception of your recruitment agency, including:
Glassdoor and employee review platforms
Findings are presented using a clear traffic light framework:
Red: issues with potential to escalate or cause reputational harm
Amber: emerging risks or recurring negative sentiment
Green: positive signals and strengths to build on
This gives you a concise, evidence-based view of where reputational risk currently sits.
2. Bespoke crisis communications playbook
A tailored, practical playbook built specifically for your recruitment agency and risk profile. This includes:
The playbook is designed to be used in real situations, not to sit on a shelf.
3. Leadership crisis readiness session
A 90-minute leadership briefing, delivered in person where possible, to bring the plan to life. This session:
4. Ongoing assurance option
An optional 12-month review programme, structured as quarterly check-ins, to:
To keep this programme focused on preparedness, the following are excluded:
From £9,500 +VAT depending on business scale, geographical reach and internal team capacity.
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“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
Check out our case studies to see the results of our work and better understand the benefits of working with our talented team.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Aa press release highlighting major problems facing the construction industry due to Brexit led to comments featured across the construction and recruitment media, and an interview on Sky News.
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
Our services are tailored to meet the specific needs and budget of recruitment agencies, talent management teams, RPOs, recruitment technology suppliers, and trade associations.
Whether you need help with reputation management, content creation, or crisis communications, we have the expertise and experience to help you navigate any situation.
We produce quality, fully-optimised and relevant content that can boost your web traffic, improve you search engine rankings and generate more incoming leads.
Our Awards submissions have secured countless wins and nominations for our clients. Our team can help you craft the perfect entry that separates you from the crowd, and shows the true value of your organisation and staff.
We have extensive experience of turning public policy asks into compelling messaging through the press and by producing research and content for white papers and policy briefings.
Attracting, engaging and retaining the best talent requires more than a strapline or mission statement, it demands an authentic, compelling, and above all relevant employee value proposition.
We know that engaging with journalists can be a daunting prospect, which is why we offer media training in conjunction with a leading journalist.
It depends on what you're trying to fix. If your leadership team has expertise but no public profile, the thought leadership starter is built for that. If you're worried your firm doesn't show up when buyers ask AI tools for recommendations, the AI positioning sprint targets that gap directly. If your business is visible enough that a reputational issue could do real damage, the crisis readiness programme gets you prepared before something happens. Still not sure, book a free consultation and we'll talk it through.
Yes. Plenty of clients start with the AI positioning sprint to build citation momentum, then move into the thought leadership to keep the profile growing. Crisis readiness is often added alongside either, because it's a one-off piece of work rather than ongoing activity.
For the thought leadership starter, we guarantee one by-lined article will be placed in a named trade publication, and we name it before we start. The second article is placed on a best-efforts basis. If it doesn't land in a target publication, it goes live on your own channels so it still works for you. For the AI positioning sprint, by-lined trade articles are also guaranteed within the agreed publications list.
Usually within two weeks of contract sign-off. The thought leadership starter begins with the voice capture interview, the AI positioning sprint begins with the citation benchmark, and crisis readiness begins with the reputational audit.
No. Every word we deliver is written by a member of our team. We use AI for distribution efficiency where it makes sense, but the writing itself is human, which is the whole reason these packages are credible enough to get placed in trade media and cited by AI tools in the first place.
For the thought leadership starter, time for the onboarding interview and rapid sign-off on monthly content. For the AI positioning sprint, agreement on the 15 to 25 search prompts we'll benchmark against, plus a named spokesperson. For crisis readiness, access to your leadership team for the 90-minute session and any internal context that helps us pressure-test scenarios accurately.
The thought leadership starter discount is a launch offer and we reserve the right to revert to standard pricing. The AI positioning sprint is fixed price for the three-month programme. Crisis readiness pricing varies based on business scale, geographical reach, and team capacity, and we'll quote against your specifics.
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