BlueSky PR is a specialist PR communications agency dedicated to helping organisations raise their profile, build credibility, and engage effectively with their target audiences. We work with recruitment firms, inhouse talent acquisition teams, suppliers to the recruitment and HR sectors and a range of businesses in other markets to deliver tailored PR and content strategies.
Our activity secures meaningful media coverage, produces compelling content, and positions our clients as thought leaders in their specific markets. With nearly two decades of experience, we understand how to translate complex business objectives into clear, engaging narratives that resonate with journalists, clients, and candidates alike.
We operate across B2B and B2C PR, marketing and communications, but our historic expertise lies in recruitment, HR, and talent management. Over the years, we have worked with recruitment agencies of all sizes, RPOs, inhouse talent acquisition teams, recruitment technology providers, and trade associations, amongst many more.
Our approach and the composition of our team mean we have a deep understanding of the challenges and opportunities within the sector, from skills shortages and workforce trends to employer branding and digital transformation. We can offer clients not only strong media relationships but also insight into the issues that matter most to their audiences, ensuring that every piece of coverage is relevant and impactful.
While our historic expertise lies in recruitment and talent management, our client base extends beyond this market, and we have years of success partnering with organisations across a range of industries.
While recruitment is our core, we are not limited to it and thrive wherever talent, people, and work are central.
What sets BlueSky PR apart is our depth of expertise, production quality and results-driven approach. Many agencies promise a lot and deliver little; we do things the other way around and continually surpass our clients’ expectations. We know the recruitment, talent management and HR industries – along with the broader business and technology markets – inside out, and have outstanding relationships with journalists across the regional, trade and national media, ensuring we secure the right opportunities for all of our clients, regardless of their areas of expertise.
We combine traditional media relations with high-level content creation, and write and develop all of our client content on their behalf, reducing their workloads and enabling them to focus on their day jobs, whilst leveraging the skills of our expert content team.
We also offer other services, including social media support and strategic consultancy and recognise that our clients value our transparency, our ability to translate complex ideas into compelling stories, and our outstanding track record. Ultimately, we are not generalists but trusted specialists and partners to all of our clients.
BlueSky PR is headquartered in London, but our reach and client base are global.
We regularly secure coverage for clients in international media outlets and work with organisations that operate across multiple markets, and our team has experience managing campaigns that span five continents. We understand the global nature of business markets, the nuances between journalists' approaches in other countries, and how to adapt messages for different audiences, meaning that whether you are a UK-based agency looking to expand overseas, or a multinational firm seeking consistent messaging across regions, we have the expertise to support you.
Yes, although our primary focus is B2B communications. Most of our clients are looking to reach business decision-makers, hiring managers, and candidates in professional sectors; however, many of the strategies we use, from media relations to content marketing, are equally effective in consumer-facing contexts, and have a strong knowledge of these markets and their key journalists.
Our strength lies in understanding the audience and tailoring the message accordingly, whether that’s a board-level executive, an HR director, or a graduate entering the workforce.
PR is not instantaneous, and in the initial stages of a partnership, much of the focus is often on laying foundations, including refining messages, building media lists, and establishing relationships.
However, here at BlueSky PR, we take a more proactive approach and conduct this activity ahead of our relationship starting, enabling us to hit the ground running and produce results from the off.
Over time, these results will expand further, and after a longer period working together, journalists will begin to recognise the brand name, and the organisation will begin to be seen as a credible and viable source of information. The real, long-lasting results follow after that, but – broadly – it should be remembered that PR is a marathon, not a sprint.
Yes, we do, social media management and strategy form part of our service offering; however, we would also advise clients that authenticity is key in social media, and this is sometimes best achieved through inhouse management models.
We develop social media strategies for organisations looking to manage activity internally, but without a clear, long-term plan in place to achieve their organisational goals. Regardless of who is managing, our approach is not about chasing vanity metrics, but about building meaningful engagement with the people that matter most to the business.
A retainer with BlueSky PR is dependent on the services required by the client, but our services encompass strategic consultancy, media relations, content creation, crisis communications, fractional CMO, mentoring and training, and EVP & brand audit and development. That means we’ll work with our clients to ascertain their needs and then develop a strategy aligned with their business goals.
We also provide regular reporting so our clients can see the impact of the work. The exact mix again depends on specific needs, but the principle is the same: a consistent, proactive programme that builds visibility and credibility over time.
Our minimum engagement is three months because journalists need to become familiar with your brand, stories need to be seeded, and coverage develops cumulatively.
Shorter engagements can work for specific projects, but for ongoing media relations and thought leadership, a longer timeframe is essential to see meaningful results.
We are always upfront about this, because we want clients to have realistic expectations and to invest in PR at a level that will deliver genuine value rather than fleeting activity.
Yes, we have extensive experience in crisis communications in developing and implementing strategies, managing crises and providing specialist training.
We understand that crises can take various forms, and whether it’s a negative news story, a social media backlash, or an internal issue that risks becoming public, we can help manage the situation and minimise risk.
Our approach is to act swiftly, provide clear messaging, and protect our client’s reputation while maintaining transparency. We also work with clients proactively to develop crisis plans, so that if an issue does arise, the organisation is prepared. Effective crisis management is about speed, clarity, and credibility; we bring all three.
Many agencies monitor surface-level, vanity metrics, but we measure success by looking at both outputs and outcomes, and digging far deeper than many comparable firms.
Outputs include the volume and quality of media coverage, the relevance of publications, and the reach of content, but outcomes go deeper. They include how coverage aligns with the organisation’s key messages, whether it positions the business and its spokespeople as thought leaders, and how it contributes to wider business objectives such as brand awareness, client acquisition, or candidate attraction. We provide regular reports that go above and beyond, focusing on meaningful indicators such as share of voice, sentiment, and engagement. Our goal is ultimately always to demonstrate tangible value, not just activity.
Yes, securing media coverage is a core part of what we do; we have strong relationships with journalists across regional, trade, national, and international outlets, and we know how to craft stories that resonate for varying audiences.
However, PR is an art rather than a process, and coverage is never guaranteed, but we will always advise our clients if their content or plans are overly self-promotional and unlikely to secure organic opportunities and how they can adapt their approach accordingly. Over time, this consistent effort builds recognition and increases the likelihood of being featured in the media that matters most to you.
Yes, developing thought leadership content and finding the right platforms for organisations are some of our core strengths. We work with our clients to identify the insights, expertise, and perspectives that will resonate with their audiences through initial interviews and conversations, and then we turn those into compelling content.
This might include bylined articles, opinion pieces, blogs, white papers, or commentary on industry trends. In addition, we also secure opportunities for clients to speak at events, contribute to reports, and be quoted in the media. The goal is to position our partners as leaders in their target markets who shape conversations which, over time, build authentic authority and trust.
Getting started with BlueSky PR is straightforward; the first step is an initial consultation phone call or face-to-face meeting, where we learn about the business, its goals and challenges. From there, we’ll put together a tailored proposal that outlines how we can support the organisation, what activities we recommend, and the outcomes it can expect.
Once both parties are happy with the plan, we’ll agree on timelines and responsibilities and begin the onboarding process. Unlike many agencies, we conduct our initial preparation work from the moment contracts are in place, ensuring we can hit the ground running and drive instant results.
The speed of launch depends on the type of work, scope of the campaign and the availability of information. For straightforward projects, we can often begin activity within days, but for more complex programmes, particularly those involving multiple stakeholders or international markets, we may need more time to ensure everything is aligned.
We pride ourselves on our agility and ability to hit the ground running, so if our clients have a pressing deadline, for example, a product launch or event, we can adapt, while still ensuring that the campaign is strategic and well-executed.
We understand that business priorities can change, and if our clients need to pause or cancel their engagement with us, we ask for notice in line with the terms of our agreement.
However, we aim to be flexible and pragmatic, and we will always work with our partners to manage the transition smoothly. Our goal is ultimately to maintain professionalism and goodwill, whatever the circumstances.
Our team at BlueSky are experts at all things content, copywriting and PR. We understand the challenges facing organisations and work with our clients to create powerful, compelling content that's tailored to a range of channels and audiences.
Check out our case studies to see the results of our work and better understand the benefits of PR and content marketing.
BlueSky PR is a long-standing PR partner of The Association of Professional Staffing Companies (APSCo) and this campaign represents just one strand of ongoing activity.
Media coverage that resulted in upwards of £100,000 in fees for Rethink Energy.
We worked with White Recruitment to produce thought leadership content and search engine optimised blogs to engage each of their audiences.
The 6CATS International team wanted to maximise awareness of an award nomination amongst their core audience of recruitment and contracting professionals and increase the number of online votes submitted, we helped them to achieve this and they won!
Healthier Recruitment engaged BlueSky PR to help with their mission to challenge the long-held perception that permanent recruitment isn’t possible in the health sector.
BlueSky PR was chosen by RIDI Award media sponsor, Guidant Group, which is part of Impellam, to implement and manage a PR campaign to raise awareness of the awards and encourage entries.
“BlueSky PR has been an integral part of the 6CATS team for a number of years and their support growing our social media presence has been hugely valuable. Being able to trust the team with our online communication and provide the guidance we need to benefit from paid social media campaigns has certainly had a positive impact on our brand.”
“BlueSky PR has been a strategic communications partner for APSCo since 2012 and has supported us in a range of comms activity, from social media management and external PR, to a variety of content production, including internal messages and external stakeholder engagement. The team is proactive, ensuring our voice is being heard in the staffing sector and supports APSCo’s government lobbying activity. They’ve helped us spread the APSCo message – including the new initiatives we are delivering on behalf of the staffing sector – and have more recently supported the launch of APSCo Outsource, a new trade body for business across Recruitment Process Outsourcing, Managed Service Providers, Statement of Work and Managed Projects. They are integral to the success of APSCo and everything we do - I would highly recommend BlueSky PR.”
“BlueSky has been a long term partner to AMS and has provided an invaluable and responsive service throughout the pandemic in particular. They have been agile and thoughtful, and acted as an extension of our team.”
“The knowledge of the BlueSky PR team is second to none. Their experience in the recruitment and outsourcing remits means they’re able to produce high quality content that resonates with our audiences and showcases our thought leadership expertise. They can turn their hand to any copywriting we need, whether that’s whitepaper research reports or press comments. The team integrates themselves into our business and I’m confident in their ability to get our message across in the best way possible, without needing significant input from us. I would highly recommend them.”
“We’ve been working with the BlueSky team to support our global PR programme on a project and retained basis for over five years now. The team is very proactive, knows the talent management arena inside out and really understands our business and its objectives. And all this means that they consistently achieve fantastic media coverage for us. I’d have no hesitation in recommending them to anyone seeking PR and marcomms support.”
“The BlueSky PR team became a real partner for Sterling EMEA as soon as we engaged them for media relations support. Not only were they able to secure us fantastic coverage in leading publications, but they also produced brilliant content on our behalf. They were able to take the knowledge and information from the team and turn it into engaging copy that really raised our profile as a thought leader in background screening. Having a partner that proactively suggested new ideas and flagged news for us to comment on really helped grow Sterling’s profile. I would highly recommend them.”
If you're looking for a trusted partner to help you reach your target audience and improve your search engine rankings, look no further than BlueSky PR.
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Our team of experts have been working with some of the world's most prestigious brands, as well as smaller businesses looking to grow their footprint in the market for over 19 years. We offer a range of services, including traditional media relations, reputation management, content creation, and crisis communications.
