We are excited from the next season of the BlueSky Education Thinking Podcast hosted by BlueSky Education's Stephanie Mullins and Kerry Ruffle, and International BizEd Guru Matt Symonds, with guests from top business schools across the globe. Watch this space for the release date...
In a recent episode of the BlueSky Education Thinking podcast, International Business Education Guru Matt Symonds, BlueSky Education’s Adrian Barrett and Stephanie Mullins, Sergio Oliveri of MIP Politecnico di Milano and Carrington Crisp's Ian Hawkings shared their advice and some great examples of how a business school can stand out from the competition.
In episode two of the BlueSky Education Thinking podcast International BizEd Guru Matt Symonds, BlueSky Education’s Adrian Barrett, Stephanie Mullins and Peter Remon, and David Woods-Hale of the Association of MBAs (AMBA) and Business Graduates Association (BGA) discussed the role of sustainability in business education.
In episode one of the BlueSky Education Thinking podcast International BizEd Guru Matt Symonds, BlueSky Education’s Adrian Barrett and Stephanie Mullins, and Sarah Seedsman of Media Minds Global navigated the thorny topic of business school rankings from how they came about and what data is taken into consideration, to why they matter and the future of rankings.
During the live recording of our podcast, BlueSky Education Thinking, Tomaso Eridani, Press Officer from Bocconi University, asked some really pertinent questions, which I think a lot of other schools are going to be wondering about at the moment. Is it time to start moving on in our communications from purely focusing on content relating to COVID-19. Is it time to start talking about other things? Is there any interest from the media for other topics?
2019 was another fantastic year for the BlueSky Education PR team. Here are some of the highlights.
You can’t always get it right. Sometimes, regardless of the amount of thought you put into an idea, the time you spend tweaking the pitch or the number of journalists you’ve contacted the results you so desperately want just don’t come through.
Yesterday I undertook an MBA in one day. First I learned about finance – how to price commodities, the intricacies of corporate bankruptcy and what tactics airlines use to price tickets optimally. Then I moved onto organisational behaviour and discussed how best to structure interpersonal networks in the pursuit of innovation. Lunch was spent talking about a start-up craft beer initiative, an app that gamifies city walking tours and how Georgia has built on its history to successfully market wine – all over excellent Korean food and drink, I might add. In the afternoon there were lessons on why it isn’t always a good idea to innovate, how ‘citizen science’ helps researchers to collect large data sets, why ‘joiners’ are at least as important as founders and, variously, the best way for salespeople to negotiate, reprimand customers and inspire colleagues. Ok – so perhaps not quite a whole MBA – but a full and incredibly informative day nonetheless. This is the part of my job that I love the most; meeting smart people and talking about their ideas and opinions. In this instance the context was a day on campus visiting a long-standing client, German business school ESMT Berlin to meet with various faculty members and a group of MBA students. I have been doing this job a while now and have been to many business schools and met with many faculty members and students – but the enthusiasm, insight and talent of the people in these institutions never fails to impress and inspire. Each visit reinforces to me my belief that education and impactful research are the critical cogs in a society aiming to improve and move forward. Conversely, I always seem to come back to earth with a bump the day after upon opening a newspaper and reading about the latest Trump outburst, celebrity scandal or corporate misdeed. Still – with people like those I routinely meet at our business schools helping to shape the future of business and society, I can’t help but feel hopeful. Here’s to more knowledge sharing, increased openness and excellent Korean food. Contact us to discuss how we can showcase the enthusiasm, insight and talent of your institution.
Not all media opportunities hit the button of finding their way into media such as the Financial Times, the BBC or the Wall Street Journal. The media does, however, offer a vast array of specialised niche publications. Reaching out to some of these can be through routes which require a fair degree of lateral thinking. PR maze Members of Faculty or professors have in-depth knowledge on subjects that can plug into some of these outlets. Understanding their area of expertise and identifying what journalists may be seeking can present a challenge that’s a bit of a PR maze. It’s also at times about understanding the media. What makes this tougher – and in many ways exciting these days, particularly in the UK, is the huge breadth of publications. When Global Healthcare put a call out for comments, it appeared at first too technical for a wider audience. Further research showed that this could be an opportunity for Dr Marisa Miraldo, Associate Professor in Health Economics at Imperial College Business School, who had provided valuable insights into innovation in healthcare.
We recently ran a poll asking business school and university PR and communications professionals what the most challenging aspect of their job is. The results - top PR challenges Writing impactful press releases Achieving top tier coverage Pitching research Arranging international meetings for senior faculty Writing impactful press releases Our top tips: Have a clear objective when writing and distributing a press release Where possible keep it under 400 words Use a headline that grabs a journalists attention straight away Don't be afraid to be controversial Ensure the first line relates directly to the headline and gives the main take away Work on the basis that if a sentence or paragraph doesn’t tell you something or develop the story then strike it out One quote is enough – this is your opportunity to give your release context and personality
The BlueSky Education team were out in force at MaKi London 2017 this week at both the Imperial College London and King's College London locations. There were a number of excellent presentations and great take away tips from Media Panels including the likes of the Wall Street Journal, QS, The Economist, The Independent, The Conversation, The Times, CNBC, The Sunday Times, The FT, Times Higher Ed, Muck Rack, International Business Times, BBC Worldwide, Bloomberg and BlueSky Education's own Ian Hawkings to name a few! Ian's presentation - So, the press release is dead? Top takeaway tips Why shouldn't a press release be content? What are you trying to achieve by writing and distributing a press release? Try to keep it under 400 words Find a headline that grabs a journalists attention The first line has to relate directly to the headline and give the main take away - what are they going to get if they continue reading? One quote is enough - this is your opportunity to give your release context and personality Top tips from the media panels
Barely a month goes by without a media league table of the world’s top universities and business schools. From the FT World University Rankings to the QS World University Rankings; from the Forbes MBA ranking to the FT Masters in Management, and the Executive MBA rankings. So, have you developed your PR strategy for rankings?
The Best PR Campaigns of 2016 Citizens advertising take-over service (CATS) A kick-starter campaign to get brands and agencies to think differently about the power of their influence. Why does this campaign deserve a place on the best PR campaigns of 2016 list? It’s visual. It’s creative. It’s unexpected. Get fit with Kwik Fit A new tyre based fitness program designed to engage female audiences with the brand.
Some business schools that are world-renowned – Harvard, Stanford, and Wharton to name a few – can rely on little else but their name. However, for the great number of other institutions operating in an increasingly competitive global marketplace, it is essential to promote what they represent. Who are you? Communication is now faster and wider-reaching than ever, yet, this also comes with the drawback of dwindling attention spans. Thus, getting your message across clearly has become more difficult. So, in an age where few are willing to accept that what you are selling is actually unique, how can you establish that all important USP?
Media consumption in the UK - what people are reading online and offline Gorkana hosted an insightful webinar this week on what people are reading on and offline in the UK, based on their latest UKPulse media research, and this is what they shared… What are millennials reading? Photo by Jean_Nelson – DepositPhotos.com Sorry to break it to you Kim Kardashian but Gorkana says you’re too old to be a millennial… when Gorkana talks millennials, it’s thinking more Taylor Swift or Justin Bieber (if they lived in the UK), and what they’re reading might surprise you. Millennials regularly read the Times, the Guardian, the Metro, the Economist and Forbes and are more focussed on traditional news topics. Although, you might be less surprised to note that 20% consider BuzzFeed a primary news source. Erica Harris, Senior Account Director at Gorkana, noted that millennials are after authenticity and honesty. They’ll forgive you if you can acknowledge when you’ve done something wrong but if you can’t… Millennials believe traditional media to be more trustworthy than social media but trust in Twitter and blogs has Photo by Jens Muller/Brunopress – DepositPhotos.com grown in the last five years. The sources they trust the most? TV and radio. And the least? Wikipedia. 34% will watch a video if this is embedded in an article. Are you taking full advantage of this additional media opportunity? Do people still read news offline?
Business schools and universities seem to have finally started using the power of video marketing. It now has a leading role in their strategy when marketing their brand, student experience and vast amount of knowledge and learning they are sitting on. But not many are doing it right. So where are they going wrong? Here are the top four things to think about before you let your inner Spielberg loose.
In the last blog the focus was on Henry Mintzberg of the Desautels Faculty of Management at McGill University and his unrivalled profile within the management academic world. But not every professor will be willing to take his fiercely critical approach. Sir Cary Cooper is a US born professor, who has adopted the UK as his home and, in doing so, has helped to dramatically raise the profile of his parent b-school at the University of Lancaster. Although he is not beyond the occasional biting of the business education hand, this is most certainly not the basis of his ubiquity in the press. So why is Sir Cary so popular with the media and what can you learn from him?
Henry Mintzberg of Desautels Faculty of Management at McGill University has been shaking up the world of business education for decades – perhaps most spectacularly with the publication of ‘Managers not MBAs’ in 2004. Although aged 76, when many might be more interested in the garden than the boardroom, he certainly isn’t done yet. So what can biz ed’s top maverick teach his fellow academics (and the in-house comms professionals wary of loose cannons on the deck) about how best to use the media for the benefit of themselves and the schools they work for?