BlueSky PR: Business Education Highlights May 2018

Despite there being two bank holidays in May, the BlueSky Education team still managed to have another busy and successful month, gaining quality coverage in global, national and trade outlets for our clients. Here are some of May’s highlights:

A team of students from one of our clients, Imperial College Business School, set up an investment fund in which students from the business school were able to invest £100k in real assets to help develop their knowledge and skills needed for a career in asset management. BlueSky produced and distributed a press release on this student investment fund, which featured in 10 separate publications, including City AM, Evening Standard, Financial Times Alphaville, Poets & Quants and CityWire.

We also secured coverage for two of our clients, Durham University Business School and ESMT Berlin, in a Financial Times article. This coverage came in the form of a comment from a student from both schools, who discussed their decision to apply to US business schools, but turn these down in order to pursue an MBA in Europe instead.

A press release, which was produced and distributed by BlueSky, helped secure coverage for one of our clients, Ecole Polytechnique, in a number of publications including The Guardian. The press release was regarding the partnership between Ecole Polytechnique and Uber to open a new research centre to develop the firm’s flying taxis as part of its Elevate programme.

An MBA diary written by a student from our client, University of Edinburgh Business School, featured in The Economist, Which MBA? section. In the diary, the student discussed her journey from living in Gaza to moving to Edinburgh to pursue her MBA.

We also secured coverage in the form of a comment from a student at one of our clients, MIP Politecnico di Milano, in an article in the Financial Times. In this article, the student provided his opinion on whether or not Bitcoin regulation will undermine its value.

These are just a few examples of the quality coverage that we have secured for our clients this month.

Are you interested in finding out how we can secure quality PR coverage for your business school? Get in touch today.


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