BlueSky PR: Business Education Coverage Highlights March 2019

2019 is flying by and March was another coverage-packed month for the BlueSky Education team. With articles featured everywhere from the Financial Times to the Times of India, our clients have enjoyed a wide spread of quality exposure. Below, we share a selection of our highlights from the last month.

The Times of India published a fantastic in depth article devoted to the educational opportunities available at NEOMA business school, covering the school’s pioneering use of VR technology and their opening of a Mumbai student recruitment office in 2018. The article even goes so far as to explicitly list the all of the programmes on offer at NEOMA!

From Asia, to the Americas, the team also organised three separate lengthy interviews to run in Authority Magazine; a high profile US-based online platform which garners 171 million visits globally every month. The outlet specialises in thought leaders and is read by investors in a wide variety of industries. The interviews BlueSky Education arranged featured three women at the forefront of the AI industry; a statistics professor from Ecole Polytechnique working on incorporating AI into trauma care services, the director of emLyon business school’s new AI research institute and an ambitious Executive Global Masters in Management student from the London School of Economics, Department of Management.

Here in the UK, BlueSky Education released a thought-provoking press release which achieved fantastic success in scientific press. The release, based on a joint research paper produced by ESMT Berlin and MIP Politecnico di Milano, revealed that women are better at crowdfunding science than men. It was featured in a huge variety of outlets including Physics World, ScienMag, PhysOrg and Intelligent HQ.

Alongside our specialised press efforts which target particular regions or press sectors, the team always ensure to secure top tier coverage in Nationals as well. This month the Financial Times ran a detailed piece devoted to a new alliance founded by Imperial College Business School. The partnership has been launched to encourage collaboration between leading business schools in the endeavour to develop online teaching tools.

In HR media, Nyenrode Business Universiteit found success with an interesting piece of research which advises on engendering employee commitment. Articles exploring the core conclusions of the research featured in both HR magazine and HRD connect, two specialist industry publications with a huge combined readership of senior HR professionals.

Last but not least, the March edition of the popular entrepreneurial innovation magazine, Sifted ran an opinion editorial written by Tim Van Balen, lecturer at Rotterdam School of Management, on funding for disruptive startups. The article follows a viral press release based his research, written by one of our team and circulated in February. The release headlined ‘Investors prefer disruptive startups, but give them less money’ featured on Finance Derivative, Fresh Business Thinking, Business Cloud, HR Director, International Finance Magazine and many more.

Are you from a business school or university who would benefit from consistent press coverage of the highest calibre? Get in touch today.

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