July brought soaring temperatures across the UK, and we certainly felt the heat here at BlueSky PR with another very busy month, with our clients gaining extensive media coverage in international, national and trade specific publications. Below we take a look at just a few of these highlights.
Firstly, BlueSky Education secured an inspiring interview with Dr. Loretta O’Donnell, Vice Provost for Academic Affairs at Nazarbayev University in Kazakhstan titled “Why I left my established career in Sydney to help lead a new university in Kazakhstan” in Authority Magazine. This is an incredibly insightful piece where Loretta shares her motivations for leaving her home country of Australia to join the innovative Nazarbayev University located in the exciting, forward thinking country of Kazakhstan.
As well as the above, a press release highlighting how Imperial College Business School is leading the way by joining the ‘ROMBA’ scheme to help support future LGBTQ business leaders was featured in numerous publications such as Gay Times, The Financial, and FE News. ROMBA is an organisation that seeks to educate, empower, and connect graduate business students from the LGBTQ community.
BlueSky also secured coverage overseas, coordinating an impressive interview between America Economia and MBA director of the MIP Politecnico di Milano School of Management in Italy, Federico Frattini. This interview delved into Federicos opinions on digitalization in education, and why he believes business schools must arm the next generation of leaders with the ability to solve problems through digital knowledge.
Another successful piece of coverage was for Durham University Business School, where Geoff Moore, professor of business ethics at the school, commented in an article in the Daily Telegraph about how business schools need to do more to help save the environment. This was fantastic exposure for our client in such a widely read publication.
Finally, BlueSky had further success in the media with a press release from the Class of 2020, on why ‘branded living’ is becoming a phenomenon within the housing market. This press release featured in London Loves Property, Bdaily, and BDC Magazine. Ryan Manton, Programme Director of the Class of 2020 explains how ‘branded living’ is helping to fund and develop much-needed housing options for both students and young professionals in cities with housing shortages.
These are just a few examples of the coverage that we have achieved in July, showing the variation of media exposure we obtain for our clients both in the UK and internationally.