BlueSky PR: Business Education Coverage Highlights August 2019

2019 is flying by and the last month has been busy for the BlueSky Education team, with our clients gaining lots of exposure in both trade and top tier publications. Below just are some of the highlights of the brilliant coverage we have secured.

Firstly, BlueSky organised for a journalist from The Financial Times to travel to Edinburgh Fringe and watch a business school professor’s performance. Ralph Wendel, an associate professor of organisation and applied art at Vlerick Business School, featured in a piece titled ‘The MBA tutor clowning around in the name of business education’. It resulted in a full article, in the Financial Times, about the professor and his teaching and performing; it is a quirky piece that shows an insight into the professor and Vlerick Business School.

Furthermore, we were able to secure more great coverage in The Times, this time for Durham University Business School. They released a really interesting piece of research saying that London is the most productive region in the UK, followed by Scotland; BlueSky sent out tailored press releases which resulted in it being published in The Times UK, Scotland and Ireland. It was great exposure for Durham in such a highly regarded publication.

We also delivered coverage for three of our clients in one article, including emlyon, ESCP Europe, and NEOMA. The article, which was published in the FT, highlights all the ways French universities and business schools are trying to raise funds after the recent cuts in their traditional state-backed support. It focuses mainly on emlyon and how they have sold stakes to external investors.

Another successful piece of coverage was for BI Norwegian Business School, where research by Psychologist Ingvita Muller Seljeseth got hits in numerous publications, including Insight, Loved workplace, bdaily, UK tech news and board agenda. It was a fascinating piece of research about how insecure leaders are more likely to take advice from machines than people.

And finally, BlueSky had more success by securing an interview with the Dean of emlyon Business School, Tawhid Chtioui, in Poets and Quants. It was all about the Deans ambitions for the business school, such as becoming top 10 in Europe and opening its new city centre campus. It gave a good insight into how the Dean operates and is great coverage, in a widely read publication, for both the Dean and the School.

These are just few examples of the coverage we have secured for our clients in August.

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