With the end of June comes the start of British summertime and another monthly coverage round up here at BlueSky Education. We’ve worked hard to achieve a fantastic spread of coverage in top-tier outlets as well as plenty of hits in trade publications. Here’s a taste of what June has been like for our clients:
Of course, June is LGBTQ+ Pride Month in many countries, and our clients had much to say about this important social occasion. An article published in Forbes included insights from the University of Cologne, Copenhagen Business School, Aalto University School of Business, and more. The institutions shared their expertise on how LGBTQ+ communities can be further supported, demonstrating an outstanding level of investment in the wellbeing of their students.
However, this last month has also witnessed a number of growing tensions on the international stage. For LSE IDEAS, the London School of Economics’ foreign policy think tank, this provided an opportunity for them to demonstrate the expertise of their China Foresight team in a comment provided to the South China Morning Post, which informed an article covering the frosty relations between the US and China over the island of Taiwan. In times of economic and political uncertainty, it is especially important for universities and business schools to share their thought leadership with the media.
Another brilliant piece of coverage that came out in June was an interview with Guillermo Cisneros, the Dean of Advantere School of Management, in Poets&Quants. Cisneros was able to leverage his experience studying music at Berklee College of Music to explain the difference between a traditional “classical” management education and the modern approach that will be implemented at Advantere. AACSB estimated in 2011 that there were nearly 13,000 business schools operating around the world, so it’s important for schools to find unique ways of selling themselves to potential students.
As always, student testimonials are important in informing the opinions of potential candidates, so universities and business schools should look for opportunities to position student spokespeople well in the media. We secured a fantastic opportunity for Francesca Conti to talk about her experience studying at ESCP Business School, which featured in QS Top MBA. This is a great platform for student voices, as QS is known for its annual rankings – hence it’s a place most people looking to attend business school will look for information.
Nevertheless, it’s always impossible to lay out all of the hits we’ve secured in a short blog, including the numerous hits we secured in excellent trade publications from our press releases. But we can say with certainty that the sun certainly smiled on June for us here at BlueSky. To find out how we can help your institution develop its media strategy, get in touch with BlueSky Education today.