The summer holidays are now in full swing. And as the weather continues to drastically heat up BlueSky Education continues nonetheless! July has proven to be yet another successful end to the academic year for BlueSky’s clients, with a great range of coverage across a variety of press - a real result for all our hard work! Check out a glimpse into our coverage this July down below…
Kicking off the month - who doesn’t love a bit of TV exposure? Nazarbayev University student Mohammad Habib Abdullah became the first ever Afghan student to receive the prestigious Diana award, and we secured a primetime TV slot to talk all about it. And, if that wasn’t impressive enough, Mohammad also featured in several print media outlets; he had a fantastic story to tell and we were glad to help share it!
With the end of the academic year, many universities reflected on the all-important gender diversity of their concluding cohorts, in preparation for the new ones to begin later this annual year. We secured an opportunity for European Regional Director at GMAC, Nalisha Patel, to delve into why ensuring gender equality in business schools is of up most importance. The article, published in The European, listed Polimi Graduate School of Management, ESSEC Business School, Alliance Manchester Business School as some of the most successful institutions in achieving gender parity amongst their students.
Continuing, BlueSky also landed opportunities for professors at Trinity Business School and Imperial College Business School with the globally-recognised BBC Worklife. The article discussed the poisonous nature of passive aggressive behaviour, and Professors Chaturvedi and Rivkin respectively highlighted how little comments such as “you’re too sensitive” can really negatively impact how we feel about work. Faculty commentary can be a fantastic way to build and uphold a school’s brand recognition, especially if it’s coming from the Dean; we also secured Trinity Business School’s Dean Andrew Burke the opportunity to highlight in Forbes how his institution is leading the way in combatting and addressing climate change. A few other institutions, such as Saïd Business School at the University of Oxford and ESSEC Business School, also got the opportunity to emphasise how they are addressing the climate crisis within the Forbes piece – definitely a topical issue at the moment!
Promoting academic programmes is also just as vital, and when the Association of Commonwealth Universities launched a new blended learning programme in East Africa, we delivered coverage in outlets such as The Guardian Nigeria and Times Higher Education. Showcasing new technology, the programme allows for the best of both studying from home and in-person education.
To recap – as the academic year now has closed, and students are now away, we’ve made the most of being able to promote the fantastic faculty and programmes belonging to our ambitious clients. If you are interested in hearing how we can support and amplify your existing PR efforts, contact BlueSky Education today.