The end of August means two things: the supermarkets start bringing out their Christmas goods and the start of the new academic year! It’s a busy time at BlueSky Education, and busy for our clients too. Nevertheless, as we lean into the second half of 2023, it’s important to take a brief moment to look back on the summer. Here are a few of the great pieces of coverage BlueSky Education’s clients received last month.
It's always fantastic when one of the schools we work with is featured in top-tier publications like Forbes. It elevates the institution’s brand and key messages beyond the familiar territory of business education press to reach new readerships. In August, alumni from Imperial College Business School, Frankfurt School of Finance & Management, Trinity Business School, and others, informed this Forbes article about their experiences pitching to television programmes like Shark Tank and Dragon’s Den, and how their time at business school helped in their endeavours. Slightly more quirky stories on what business graduates have done with their degrees demonstrate the diversity and exciting potential of pursuing a business education.
August has been a great month in general for student and alumni profiles in the media. Students at INSEAD and GBSB Global Business School were interviewed in the Times of India (the world's most widely-read English-language daily newspaper) for an article on how they combine studying at business school with competitive sports. Add in research from NHH Norwegian School of Economics on the benefits of exercise on academic performance, and the resulting piece was an interesting look at how permeable the walls of a classroom can be. What is learned on the pitch can be applied in lessons and vice versa.
Of course, there were also plenty of opportunities for business school faculty and staff. Experts at Hult International Business School, Mannheim Business School, Aalto University Executive Education and Professional Development, and more, revealed why coaching is such an important part of the services business schools offer in this EFMD article. It was a brilliant opportunity to jointly showcase the schools’ knowledge about which skills are highly prized in the labour market at the minute and demonstrate how this knowledge is reflected in their programme design.
Thought leadership pieces are another important way of showing the expertise of professors at a business school. Alain Goudey, Associate Dean for Digital at NEOMA Business School in France, showed how artificial intelligence technology could help make HR practices more, not less, human in this op-ed for HR Director. Articles like this are a great way of schools demonstrating strong connections with the industries many of their graduates are keen to work in. They have their finger on the pulse and want to show it.
Of course, there are always a multitude of hits that cannot be included in one of these coverage highlights. If you would like to find out more about how BlueSky Education can help your business school achieve the media coverage it deserves, get in touch with us today.