After nearly two decades working with recruitment agencies, we've seen the same content marketing mistakes cost firms thousands in lost leads. Here are the 7 most common content marketing mistakes recruitment agencies make - and the content marketing tips that actually work. A successful content marketing plan can become your strongest ally in attracting clients and candidates and retaining your current audience’s attention. A successful strategy will need to be not only well focused on the needs of a target audience, but also avoid being too salesy or not informative enough.

The more time we spend sitting in front of our screens these days, the more we are bombarded by information which is why having an effective content marketing plan in place that catches your audience's attention is more important than ever.