BlueSky PR: Business Education Coverage Highlights October 2019

It’s officially winter now, and the last month has been busy for the BlueSky Education team, with our clients getting lots of exposure in top tier and trade press. Below are just some examples of the brilliant coverage we have secured for our clients.

Firstly, we got fantastic coverage for our client ESCP Europe, with an alumnus of theirs making the front page of the Financial Times Masters in Management Magazine. The piece is an interview with inspirational graduate Théo Scubla who, while studying for a masters in management at ESCP Europe, co-founded Wintegreat, a not-for-profit training enterprise for families seeking to build a new life in France. It’s a brilliant piece and great to get such good coverage for ESCP Europe.

Furthermore, we secured great coverage in multiple publications for UCL School of Management. They released a really interesting piece of research saying that women are generally not as competitive as men, therefore would choose not to work in a competitive work environment – or simply do not thrive in those sorts of environments. The research has been covered in half a dozen publications, including Elite Business and We Are the City. It was great to see exposure for UCL School of Management in these various relevant outlets.

We were also able to secure coverage for Durham University in more than 20 different publications! An alumnus of the university, who was the former CPO for Netflix, donated $3.5 million to support diversity and future generations of leadership in technology. The story was covered in Forbes and many, many others. It’s an important project for Durham University and it’s great to see so much successful promotion of it so far.

Another super successful piece of coverage was for ESMT Berlin in the Financial Times. ESMT alumnus Matt Averna was interviewed by the FT and said that MBA students now seek a higher purpose than mere money. It gave a good insight into what the future workforce are looking for and is great coverage in a highly regarded publication for the school.

These are just a few examples of the coverage we have secured for our clients in October.

Are you from a business school or university who may benefit from press and media coverage like those highlighted above? Get in touch today.