BlueSky Education Coverage Highlights February 2021

February has flown by and the BlueSky Education team have been as busy as ever, with our clients getting coverage in top tier and trade press. Below are just some of the examples of the brilliant coverage we have secured.

Firstly, we delivered fantastic coverage for seven clients in the special report from The Financial Times on the full-time MBA. The first piece is about tips for applying for an MBA which features comments from admissions directors at Vienna University of Economics and Business, Vlerick Business School, Nazarbayev University’s Graduate School of Business, and Durham University Business School. The article offers advice on why you should do an MBA, what school to choose, and advice on how to get through the admissions process.

The second article was about applicants wanting to study closer to home, the piece delves into how MBA students are now choosing to study locally as a result of the pandemic, and has data from three of our clients, Alliance Manchester Business School, Imperial College Business School, and Vlerick Business School, to support the story. These are both fantastic results as The Financial Times is a globally respected daily newspaper and website with an emphasis on business, finance, economic and political news, comment and analysis – they have a section on their website which focuses heavily on Business Education.

Alongside this, we also secured excellent coverage for Rotterdam School of Management (RSM) Erasmus University in another UK national, The Telegraph. The piece titled, ‘Working 11 hours a day from home? Here's how to claw back some valuable family time’ features comments from a professor at RSM about the current situation and why it is hard for people to separate work and home life. It is great to have RSM featured in a UK national with a large, relevant readership.

Another great piece of coverage we achieved was in Study International for emlyon business school. The piece is a Q&A that focuses on a Master’s student and her experience of studying in France and her move from Guatemala. It gives a great insight into the student experience and positions the school in a truly compelling way.

And one final example to highlight, we had huge success with a press release we sent out on research for Trinity Business School. Their research found that people who are narcissists had more success when it comes to crowdfunding which was published in more than 10 publications, including the Scottish Herald, Medium, and Corp International.

These are just a few examples of the coverage we have secured for our clients in February. We have achieved much more than what has been highlighted above and we’d love to share any examples in particular areas on request.

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