It feels like 2021 is flying by, how are we in May already? But, as always, the BlueSky Education team have been busy in the last month, with our clients achieving lots of coverage in top tier and trade press. Below are just some of the examples of the compelling coverage we have secured.
Firstly, we delivered fantastic coverage for several of our clients in Poets and Quants. As it was International Earth Day on the 22nd of April, the team felt it would be a great opportunity to showcase the amazing things our schools do in order to be sustainable and help the environment. As a result of this collaboration, we ensured seven of our clients appeared in five separate articles, which also featured individual profiles of alumni. This is an amazing result as Poets and Quants is one of the leading Business Education publications globally – with a readership that often relies on their insights to help choose a school.
Alongside this, we also secured excellent coverage for five of our clients in Forbes. The piece, titled ‘How To Put Purpose Back Into Your Business Strategy’, features comments from ESMT Berlin, Aalto University Executive Education, emlyon business school, and LSE IDEAS, and looks into whether CEOs should speak out on important topics. It is great to get so many schools featured in the top business publication – which has a huge readership.
Another great piece of coverage we achieved was in the FTAdviser for the University of Cologne WiSo Faculty. They passed a really interesting piece of research about tax evasion and how policymakers could prevent this from happening. We drafted up a press release and sent to a targeted list of journalists which resulted in a full article in FTAdviser. A great hit as it is owned and run by the Financial Times, therefore they have an impressive circulation of over 200,000 a month. The research also featured in various other relevant outlets.
We also secured multiple media hits for Trinity Business School as a result of a targeted press release we crafted and sent out. Their research found that the morning commute can actually hinder productivity which was published in renowned publications, including three nationals; The Irish Independent, The Sun, and The Scottish Sun.
And one final example to highlight with another fantastic press release, we had huge success, this time for Nazarbayev University. Their research found that problems at home can impact employee productivity more so than problems at work – a highly relevant piece of research given the current circumstances with COVID-19. As a result, it was published in several different publications, including The Himalayan Times, Psychreg, and Workplace Insight. We ensured international visibility.
These are just a few examples of the coverage we have secured for our clients in April that helps to achieve their goals. We have achieved much more than what has been highlighted above and we’d love to share any examples in particular areas on request.