School is back in session! The academic year has begun, bringing in a new year with new targets to meet. And our results continue to skyrocket! We’ve had a real variety of coverage in the last month, with some great hits in both trade media and top-tier outlets too. Have a read of some highlights below…
At the beginning of the month, we secured an opportunity for a Durham University Business School graduate to share her story with The Financial Times. Sharing student and alumni stories is really important to highlight how your school can propel students into successful careers. And when your student features in the same article as graduates from some of the world’s other top business schools, it’s not a bad look at all!
As well as showcasing student stories, securing opportunities for your institution’s research output is a great way to highlight the quality of the work at your university and business school, as well as the impact it can have. We secured coverage for research from Professors Daniel Osberghaus and Oliver Schenker from ZEW Mannheim and the Frankfurt School of Finance & Management respectively. They highlighted how the increase in temperatures will radically change how international trade operates - it was the main focus for a piece in the Independent!
Continuing with examples in world-leading media, Professor Katie Bailey from King’s Business School provided insights into ‘quiet-quitting’ for an article in the BBC, bringing an academic voice to the modern workplace phenomenon. Sometimes putting the professors behind the research at the forefront of your PR strategy is a great way boost your faculty’s reputation and increase your own institution’s prestige as a result.
But sometimes, to achieve your strategic targets, getting into trade media can help you reach more niche audiences. BusinessBecause, a great outlet to target a reader specifically interested in business education, and Aalto University Executive Education’s academic director Mikko Laukkanen discussed why such a high percentage of CEOs have an MBA. Coverage like this can really drive-up application numbers, as these are the sites potential students visit to be inspired.
Final piece to highlight: one article went a little viral! Our piece on the future of management education featured fantastic schools such as BI Norwegian Business School, ESMT Berlin, Imperial Business College and Vlerick Business School, amongst others. Grouping your school with some others that rank top in the leader board is a proven PR technique, and allows for your institution to be similarly heralded. Starting with Forbes, there were quite a few outlets that picked up this story, including The Singapore Time, and Canada News Express.
Overall, September has been a great month to highlight the students and faculty who’ve just started their academic year this month. If you are interested in hearing how we can support and amplify your existing PR efforts, arrange to speak with BlueSky Education today!