May is a month that often brings better weather and longer evenings, and we may even start to see a glimpse of summer. For our clients, it also brings lots of great coverage in top-tier publications. Here’s a snapshot of some of the coverage our clients enjoyed this month.
AI is a topic that everyone’s talking about at the moment, giving us an excellent chance to showcase our clients’ tech-forward teaching in prestigious publications like the Financial Times. An FT article this month questioning the value of AI learning at business schools featured several of our tech-savvy clients, including INSEAD, NEOMA Business School, Polimi Graduate School of Management and Imperial College Business School. It shone a great light on some of the ways they are integrating AI technology into their day-to-day teaching.
Similarly, the CEO and president of Asia School of Business was the star of an article about AI in Business Because this month, where he spoke about the importance of mastering AI in your profession instead of shying away from it.
Sustainability is also a huge topic of interest currently, and business leaders are taking courses to help them fill in the gaps in their training. Imperial was mentioned in the recent FT article on this topic, with the Director of Learning Solutions and Innovation quoted about the importance of sustainability within leadership.
A Forbes article this month also highlighted the importance of sustainability in business school research and featured several of our clients, including GMAC, INSEAD, Rotterdam School of Management, and Mannheim Business School.
Another timely article about negotiating a salary rise in Fortune magazine, featuring an interview with an assistant professor of organisational behaviour at ESMT Berlin, was re-published in Focus World News and Yahoo Finance among others.
Of course, we can’t underestimate the value of a mention in big-name trade press publications like Poets&Quants, which this month featured an article about Mannheim’s new Female Leadership Accelerator: a new six-month part-time programme to help women fulfil their career aspirations by reaching leadership positions. On a similar topic, an excellent interview with Professor Nora Colton from UCL Global Business School for Health was featured in a TopMBA article about preparing for your first leadership role.
We are delighted to have helped our clients achieve this brilliant coverage in top-tier publications. Our clients were also featured in articles in AACSB, AMBITION Magazine and Authority Magazine. These are only a few examples of the wide-ranging opportunities BlueSky Education clients have had this month.
If you would like to find out more about how BlueSky Education can help you reach your PR goals, get in touch with us today.